The third and final brand to I’m going to talk about heading into Shibuya 109 for Spring is Evris produced by Ayano Sasaki. Evris is under the runway-channel group of brands that hosts Mercury Duo, Dazzlin, Jouetie, Emoda, Murua and more.
Evris is also part of the new NeoGal charge. Ayano Sasaki is former Press staff at Jouetie, another Neogal brand, and is BFFs with Neogal queen Fig & Viper producer Alisa Ueno.
Ayano Sasaki looking like the modern good and evil.
The knit on the right launched the entire brand. It was constantly sold out on the runway-webstore site and is now in the new Spring stores even though it was a Fall release.
I knew this brand was coming into 109 because Ayano Sasaki announced on her instagram they were looking for shop staff for Shinjuku and Shibuya. Since she was Press staff and had her own blog for Jouetie I’ve followed her and liked her Onee-Neo-Gyaru approach. Instead of Fig & Viper which I feel often borrows too much from overseas, Evris tends to balance and side with more of a Japanese street approach.
producer: Ayano Sasaki (http://ameblo.jp/ayano–sasaki/)
stores: 2 Shibuya 109 and Shinjuku Lumine EST (where the WC and Advant Garde used to be)
concept: Street Gal
Spring 2014 looks
Lots of sea creatures trends and she’s taken the knee-length trend further with culottes. A big miss for me, but she still looks cute.
The styling is modern yet 1990 high brand items. The gold braided belt, large gold earrings, and clunky soles are all very 1990s. She’s got a Versace Givenchy 1990s vibe going on.
The accessories coming soon are so successful in current trends x vintage looks. The look like high brand costume jewelry from the 90s yet a mix of sea creature trend and holographic.
Ayano Sasaki at the Shibuya 109 and Shinjuku Lumine EST openings. If you’ll notice the tilework on the edge of each store, it says “Evris” but done in a faux classic Givenchy style. Another hat-tip to 1990s high fashion.
Evris Shop Staff
Shibuya 109 shop staff with Ayano Sasaki
Shinjuku Lumine EST shop staff in Spring trends: deconstructed bandana print and sea creature themes.
To me this brand is really touching on the wave of what people want right now. It’s mixing 90s trends with vintage concepts and original prints. 1980 and 1990s vintage high brand jewelry and bags are soooo popular right now. I have a whole post about how high brand gyaru mix is switching from Louis Vuitton to vintage.
While every item from her brand doesn’t scream this is only Evris, I think that brand concept is not as common in Japan anymore. It’s more of a mix and match style. I would call it halfway between SLY and Fig and Viper.
Tags: ayano sasaki, evris, neogal
Kokokim is the brainchild of Kimura-U (木村優 Kimura Yu), a Kera model. Last Fall Glad News did a collaboration with Kokokim that seemed to do well. For a while I thought Glad News would change into half rock and street and half pastel funkiness, which seems like a cool mix and match combination. But, instead Kokokim is getting its own store in Shibuya 109 on the 21st.
Producer Kimura-U in full KokoKim
Store: 1 – Shibuya 109 opening March 21
Producer: Kimura-U (http://ameblo.jp/kimura-u/)
Website or blog: Not yet
Motto: “Moehara-kei” Moe (that anime-world word meaning cutesy and young) mixed with Harajuku style.
I do question why the shop has opened in Shibuya 109 not La Foret, but considering Shibuya 109 has stopped just offering gal aesthetic and Shibuya 109 and La Foret are about a 15 minute walk from each other.
Those who have not visited Tokyo may not realize how incredibly close Harajuku and Shibuya are. It’s seriously a straight walk easily done in about 10-15 minutes.
Quick sidenote to discuss the failing of Harajuku:
I’ve talked a lot about the problems and changing of gal, but not the problems and changing of Harajuku. I guess many bloggers that talk about Harajuku fashion just don’t want to talk about the unhappy trends. Or it doesn’t suit their narrative that Harajuku is this wacky place with tons of interesting fashion (with the exception of Tokyo Telephone’s article here). In reality Takeshita-dori (the main street of Harajuku) is being taken over by big box stores in the last 2 years. Other stores there are just derivatives of Spinns.
In the past few years Harajuku has lost more brands than its created (BPN gone and Alice and the Pirates dimishing, remember?).
The street is a mix of 3 types of people:
1. Teens dressed in Spinns mix casual clothing
2. Tourists. Tourists everywhere.
3. Hair salon people or people rushing to a salon appointment. (Harajuku and neighboring Omotesando have the highest concentration of hair salons in Tokyo).
La Foret has recently worked hard to do private nights and meet and greet events, but the light of Harajuku is dimming. Some of the more public names are definitely working hard to take their talent overseas and still sell what people think of as Harajuku.
–end Harajuku talk–
Glad News x Kokokim Fall collab looks
Her Glad News x KokoKim collaborations of last year.
KokoKim for Spring 2014
Kimura-U also showed how some cute graphics are turning into prints.
Into a cute hoodie
The Somewhat mascot of KokoKim “Necorn”
Into cute shirts
I hope this brand does well. Even if it’s Harajuku I’m excited the youth are back in Shibuya 109. It seems like all the new gyaru brands are adultish and they’re the ones that are selling. MarpleQ which has since left Shibuya 109 is the last new brand that I can think of that targeted teenagers.
If you like it similar brands are: E Hyphen Bon-Bon (previous posts), Galaxxxy, and Niles Perch.
Tags: kera, kimura-u, kokokim
Adree (http://adree.jp/) is a brand new brand opening this week in Shibuya 109. Adree is a portmanteau of Adorable and Reel. Mini research makes me think this brand is owned by the Decolog brand and is their first foray into clothing stores. This brand is tapping into the seiso gyaru style and is comparable with Honey Bunch and Rojita.
The theme is “Actual kawaii” 365 days a week wearable girly cute style.
Adree is produced by popular Decolog blogger “Yuuri” http://www.dclog.jp/yuurichanxblog/
Producer Yuuri (far right) with two shop staff.
Their Shibuya 109 store is barely open but they’ve been busily blogging on their staff blog here: http://www.dclog.jp/adree_staff/
This is one of the new brands opening in Shibuya 109. It happens to be one of the more positive brands opening in Shibuya 109. Boy London (wtf) and Adidas are two of the more disappointing pieces. While I think many gals have moved to shopping at Shinjuku Lumine EST and somewhat at Ikebukuro Parco, Shibuya 109 was the champion for so long and I’m going to showcase 3 of the new brands opening there (this one, Kokokim and Evris) and mini discussions on the rest.
Adree Catalog for Spring 2014
A few trends to point out:
Gingham (the big print of Spring)
3-d style like the 3-d flowers or just the double tulle layer or the 3-d look of the shorts.
Knee length skirts. Biggest trend of the season because it’ll be in every genre and every style: Flared, Circle, Straight, Tight. In every style knee length is the key.
The square sheer check print on the bright floral halter is a mini trend as well. Lily Brown did a similar look.
Shop Staff Learning & Style
What’s cool about their shop staff blog is they started blogging back in their training. This is them getting instructions on the garment and how to sell them. What a cute bunch.
The shop itself looks quite girly and airily laid out. Definitely a stop by for me.
The shop staff showing off cute Spring dresses. No pants from this store yet but they do have a few shorts, but it’s mostly around the base of sweet dresses as well as girly set-ups.
Shop Staff Hair Make
Via their shop staff blog they posted two pictures of their hair and makeup in nice contrasting gyaru styles. On the left: the thick brow, no bangs, heavier eyeliner. On the right: thinner brow, top lashes, bangs.
I’m looking forward to more from this brand. While its style is not groundbreaking the pieces look cute and it does look adorable and a style that’s easy to wear. I wish they did more mermaid sea themes but that’s just my sea self talking.
Tags: adree, shibuya 109, sweet gyaru
I love taking travel pictures and while this is not gal or Japan related I like taking a break. If only for cool stuff like Baroque architecture and funky things I spotted. Man and I had been planning a European trip for a while but it had been hazy, on my birthday (June) he said okay pick where you want to go (best man ever award nominee). I decided on Sweden, and he decided on Berlin, our layover was in Amsterdam which completed our 2013 European trip.
Sadly I’d been having some bad health troubles and ended up in the emergency room 24 hours before our flight. After feeling in the worst pain of my life for 12 hours. Going to the ER in America is a big deal since even with insurance it’s just so expensive so unless you feel near death you don’t go. Thankfully the visit helped, but I couldn’t eat for 48 hours almost other than clear broth so I was not doing good.
The amount of Rococo in Berlin is amazing. Especially in Sanssouci (wiki). If you’re an architecture fan or just love pretty things, definitely worth a visit.
Seal saying Hi at the Berlin Zoo.
A more modern train station near the Berlin Wall mural section.
I forgot who but a lovely girl recommended eating at Kartoffelhaus and I was so thankful. I wanted some German food, I was close by and my body was finally able to enjoy it. Sinful spinach gratin, was excellent!
The Oriental House at the Sanssouci is something I saw on tumblr a long time ago and thought I want to see that. Seeing it in person was just… insane. The gold statues outside shine from every angle. The full coverage and love of Chinese art and design is amazing. It was used as a summer dining house. Oh for the summer we go to one of the most amazing places to dine….
Cool Gratified park in Potsdam outside of Sanssouci
Mural parts of the Berlin Wall. Cool artwork and free to visit!
One of the only super touristy areas of Berlin. Checkpoint Charlie.
Brandenburg Gate was also a bit touristy, but not too much. I know it’s supposed to be the signature of Berlin but it pales to what else I saw, modern and antique.
Berliner Bears as an art project where around everywhere in Berlin. I liked this one outside a cafe.
Bauhaus Museum was extremely well done. Big fan. Only wish their gift shop had more things to buy.
Outside and inside of the Berlin Cathedral. Man made the climb to the top while I enjoyed sitting in the pews and looking at the amazing inside.
Tags: berlin, europe, germany