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Fint shop staff from last Fall. Oh the Fint girls are so lovely and put together. In Shijuku Mi Lord the shop is quite small area wise, but it makes up in the sheer volume of clothes, shoes and accessories stuffed inside. Along with the look it feels like you’re in Mary Poppins bag. The pull items from under covers and nooks and cupboards, and magically there it appears. Somehow three staff man the tiny corner store and a crowd of constant customers make walking with big shopping bags more of a yoga workout than shopping.

Fint customers I’ve seen are a lot of types: seiso girls, off duty lolitas, aomoji types (the “mer” magazine side) and larme-kei lovers. I was once asked if I was lolita by a shop staff, possibly because of my perky hair ribbon I was wearing.

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This shop staff in particular was doing her best Little Red Riding hood impression with Seiso elements but staying true to the Fint aesthetic.

I have blog cards! They look like my blog. You may have seen them in a previous shop staff photo. I don’t ask them to hold it, but I’m happy she choose to.

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All her accessories and simple make-up suit her tonal outfit so well. I love the little red ring accessory. Very fitting of Fint to stay away from the red outfit red lipstick trap, it suits their style to go more neutral.

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Her adorable braids and cape. There are a lot of wolves in sheeps clothing in Japan, I hope she stays safe on her commute home.  :smiley:
One big change is since my last posts about the store in March (brand introduction | Spring trends)  they have seperated their Fint brand and their An Another Angelus brand. There are now three An Another Angelus stores along with the Fint shops (shoplist), including a new An Another Angelus shop inside Shinjuku Mi Lord.

I hope to talk more about both brands current season soon, but for now peep their on-line store. Their main themes are schoolgirl plaids and celestial prints.

 

Want more Fint? I have a gaggle of Fint girls from Nagoya coming up but for now check out previous brand posts.

Need more Japanese shop staffs? Approaching 120 shop staff photos

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I have finally done it after Osaka Abeno 109! As silly as a travel goal as it was in Japan, I’ve visted all the 109s across Japan! And then they open Kagoshima 109 next week, but I’ve already been to that building so I’ll strike it up to say I’ve visited.

To recap all 109 mall related posts: Shibuya 109 渋谷109 (aka the mecca of gyaru clothes) (shopping at Shibuya 109 post), Machida  109 町田109 (site / picture post), Shizuoka 109 静岡109 in Shizuoka (site / picture post picture post 2), Kohrinbo 109 香林坊109 in Kanazawa (site / picture post picture post 2) and now Abeno 109 阿倍野109 in Osaka (site).

Abeno 109 is the newest 109 gyaru mall, and it’s tucked into a suburb of Osaka. It’s  smushed inside a shopping complex between an Ito Yokado (grocery store / basic family clothing store) and a Uniqlo. It’s actually on the 3rd floor and encompasses just a floor. It’s designed mostly for young girls with lots of young brands (Neon Soda, Pink Latte, Repipi Armario, SBY) and I saw a lot of families dropping by. I’d call this 109 the gateway into gal.

If you’re in Osaka for vacay just go visit Hep 5 and Shinsaibashi OPA, if you’re closer to Abeno and have limited time, it’s worth it to pick up a magazine and some groceries from Ito Yokado :)

To get there: take the Osaka Subway Tanimachi Line and head to Abeno station. Tennouji is also on the Tanimachi Line and is a big hub in Osaka connecting to many other rail lines for your transfer needs.

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The fake real set-up of Abeno 109’s homage to Shibuya 109. All 109s have a tower-of-power nod to their big sister.

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Dazzlin Spring is always so cute

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A family passes by Egoist.

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Pink Latte is a huge teens shop, Charlotte did a wonderful write-up about the brand here.

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Repipi Armario is still going strong as a youth brand since its introduction in Shibuya 109 in 2011.

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SBY since its creation for Shibuya 109 in 2008 is going strong as an accessories and make-up seller in tons of gyaru malls across Japan.

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Need more photos inside Japanese malls? Check out the gyaru malls category

 

Sorry guys I was feeling very unfashionable lately and in a non-blog mood. Bad side effects from medicine were making me feel like the Hunchback of Notre Gal rather than a human. I’ve got a Fall nail trend post and then a trend post to do then back to Larme, if I keep to my schedule. Charlotte always being fabulous did a great Oneegyaru trend picks for Fall.

 

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With November coming up it’s a great time to talk about my favorite season in Japan: Koyo or autumn leaves. Kyoto Koyo (葉 こうよう) is unrivaled in how seriously gorgeous it is. I previously posted about Kyoto Koyo in Tenryu-ji temple in Arashiyama, but I definitely was even more impressed by Okochi Sanso.

Near the famous Tenryu-ji in Arashiyama is Okochi Sanso. It’s a quick walk (10 minutes) out the back exit of Tenryu-ji through the famous bamboo grove then to Okochi Sanso. If you think the bamboo grove is epic, prepare for Okochi Sanso.

Okochi Sanso is a mountaintop retreat by silent film star Okochi Denjiro. After his death it has been turned into a visiting place with lovely gardens. The admission is pricey for a garden-style visit at 1,000 yen ($10) but the price does include the best place I’ve ever had tea. It’s not as stunning for sakura season, koyo is where it shines. Don’t adjust your monitors, because I didn’t adjust these pictures much. It really is that vibrant for Kyoto Koyo.

 

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In these pictures I’m really happy I got to take and show everyone enjoying it. Couples, women traveling together, old men savoring Japan. There’s just a pleasantness about it. That kind of sightseeing is so nice compared to everyone filing into the Sistine Chapel or such.

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Okochi Sanso is very high up and depending on where you’re walking around on the grounds you can see neighboring mountains. The Japanese untranslatable word Komorebi (木漏れ日) for light streaming through the trees is really evident during koyo.

The Scenic “Tea House” at Okochi Sanso

Entrance allows you to enjoy a cup of freshly whisked green tea and a green tea biscuit in gorgeous surroundings.

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Check out that technicolor entrance! Kyoto Koyo is the best especially at Okochi Sanso.

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This is one of the most beautiful places I’ve gotten to enjoy a snack ever.

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Delicious green tea biscuit and green tea. The thumb of my fun manga-eye nails I did at Avarice last year.

 

Head to Kyoto for Koyo

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Even if you decide not to hike from Tenryu-ji through the bamboo forest to Okochi Sanso, Kyoto Koyo especially in Arashiyama is amazing! The colors, the nature, the clear water, the amazing food, or the cute monkeys (post)! I’ve visited Arashiyama three times and I just can’t get bored. It’s so beautiful.

Just looking at these pictures makes me check airline prices.  :sadcat:

I have one more post about Arashiyama, this one is a restaurant recommendation, before Koyo happens. If you’re making travel plans please stay tuned!

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What is Seiso?

Seiso (清楚) is a more codified style but also more of a feeling. The kanji itself meaning “neat and clean” or “polished”. It’s a fashion style that also has its origins in Akamojikei magazines. It’s a style for both youth and young adults, the age range being around 16-35. Its exact history isn’t well known because “polished” has been a concept since there’s been clothing and many of the brands supporting it have been around for a long time. However the look as it is codified now started around 2006.

Seiso is for girls and women who want to look cute yet in a clean style. The style doesn’t really look at the opposite sex as a starting point (unlike Motekei or Akamojikei). Instead it’s about your own look of polish and feeling feminine. It’s a very popular style especially with young girls. The youth magazines that support it selling very well (Seventeen and Popteen).

 


 

Seiso vs. Otona Kawaii

Seiso is similar to Otona Kawaii, however it’s not Otona Kawaii. Otona Kawaii focuses on a softer look and less tailored.

fint Seiso vs. Otona Kawaii

A great example are these Fint (brand post 1 | 2 ) coordinates. A shop staff on their blog put together two coordinates featuring the same skirt. To the left is her Seiso coordinate and the right is her Otona Kawaii coordinate. With Seiso the hair is simple and the outfit is smooth to the body.

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Seiso vs. Otona Kawaii

Similar length and cut hair but different styles. To the left is very Seiso hair. Smooth, girly, polished.  No curl or bottom curl is more popular than all throughout curl. Side parted bangs are very common. To the right is Otona Kawaii hair with volume and softness and a light messiness.

Makeup tends to be pretty similar between both trends with a soft natural feeling, although Seiso wearing less is better.


Breaking down Seiso

Unlike say gyaru or lolita you won’t see magazines saying “Top 10 Seiso Coordinates” instead it’s more of a feeling of “that’s really Seiso” or Seiso-kei (清楚系). Girls often won’t say they’re this style, but instead will say an outfit or hairstyle is “Seiso” or they like to dress in a polished fashion. The more common term for girls who follow this style is “Seiso Joshi” (清楚女子).

Seiso is often called “Retro Kawaii” in magazines. It’s also a term used to describe Idol-kei, especially AKB48’s rival Nogizaka46 (乃木坂46).

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Nogizaka46 in very smooth “polished” hair.

 

Seiso themes:

A big word I like to use to describe the style is tailored. If the outfit looks girly yet tailored, than chances are its this style.

Common themes no matter the season are:

Hair – black or brown hair, bottom undercurl or straight hair with bangs,

Make-up – simple natural make-up

Colors – neutral tones especially browns, whites and beiges, use of one pastel, pinks, preppy colors such as red, navy and green. In the coordinates you’ll see there’s not a lot of black, instead navy or grey is a more common color.

Coordinate themes – a trad jacket over a onepiece, a cardigan or knit set, flared not tight skirt, blouses instead of t-shirts, tailored instead of casual.

Seiso magazines :

Seiso magazines are varied because it’s a youth and adult fashion look: Seventeen and Popteen are youth fashion magazines. More and Mina are both older magazines. All magazines listed above do not just feature Seiso style. I chronicled Popteen’s move to SeisoGyaru previously here.

Seiso brands:

Rope, Earth Music Ecology, Nice Claup, Fint, Allamanda by INGNI, Lowry’s Farm, Mystic, Axes Femmes, Mysty Woman, Apuweiser-Riche, Minirdees, Amavel. Sweet gyaru brands such as Ank Rouge and Ingni can also be worn more Seiso.


Shop Staff Coordinates in Seiso Style

All of the coordinates shown are by shop staff who titled their looks Seiso.

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Fint shop staff in the same onepiece.

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MystyWoman (left) and Earth Music Ecology (right) shop staff

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EHyphen World Gallery (left) and Lodispotto (right) wearing neat-and-clean items

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Two Nice Claup shop staff

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Classic Seiso hair: straight with a curl

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Ank Rouge Director Okarie posted her summer Seiso coordinate.

Style points to note: simple beiges and whites, hair half up, straight hair with side fringe

Although all the coordinates feature shorter skirts or ones right above the knee with the maxi and flare skirt trends of this season expect to see longer skirt coordinates. However they will probably be paired with a tailored blouse and the same simple hair.

Seiso Coordinates

Thanks to Coordisnap there’s over 1,000 posts of Seiso coordinates by everyday girls.

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This is all from summer so you can see there’s more of a summer silhouette, but the look remains similar. You can see most of the girls have smooth, straight semi-long dark hair. That’s the default Seiso hair for everyday girls who aren’t shop staff, but highschool or college age.

With Larme-kei emerging a lot of the youth brands of Seiso are starting to cater towards it. However most of the outfits in Larme magazine aren’t Seiso even if some of the Seiso brands are in Larme, it’s all about styling and color choices. Again the keys for this look are simple, tailored with smooth hair which isn’t Larme style.


More resources?

Hair – A link of Seiso hairstyles tagged by hairstylists on Kirei Style

Adult Seiso – Here’s a good Naver of adult Seiso coordinates: http://matome.naver.jp/odai/2139096041313775401

An amusing article about a girl who won the Love SunShine Gyaru model competition last year who turned Seiso

This was a Japanese Fashion University post. Want to learn more in depth about Japanese fashion? Click here.

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