Current Japanese Summer Fashion Trends under the Radar

One of the things I really enjoy doing when I visit for a long time in Japan is actually seeing trends in play on the streets and I got to see traveling how the Japanese Summer Fashion Trends this season played out. I blogged all about Spring trends for Larme, Otona Kawaii and Onee-Gyaru. But those trends are what brands wanted to sell. Right now what are young ladies in Japan actually buying AND wearing?

Since I pride this blog on real clothes and everyday fashion this is the most universal-doll post in a while.

I actually started writing this post right when I got back from Japan, but I am gudetama level lazy. I’m happy this got voted top in the polls on twitter. Although eventually probably all of them will come out on the Doll. If you’ve got a question or comment, I’m always twitter reachable!

trends-summer2016-japan-style-booms

Here are four shop staff from Shibuya 109 to show some of the trends I’m talking in this post: Esperanza, Duras, One*Spo and Cecil McBee

Bandana Print

バンダナ柄

This cute trend is really taking off. Saint Laurent did a long bandana print stole for Spring and I think it’s fueled the creative juices of a lot of brands. I saw tons of ladies at Tokyo Disney Sea twin with friends by wearing a cute cotton cut-sew and paired bandanas around their neck. It was very camper-cute. It’s also such a cheap way to be on trend for the season.

Moussy did a giant bandana print top-dress to push the trend further. And there’s also bandana-print scrunchies and other fun mixes.

japanese-summer-2016-trends-bandana-print-envy-m-shibuya109

To show how popular it is I picked just one brand: Envy M. Here it is done four ways. As a novelty battery charger, on the bottom of a t-shirt dress, in the flouncy off shoulder style like in the Larme Spring trend post, and worn off a bag

Trend range: Booming! It’s an everyday girl style.

Probability it’ll head into Fall: Duras paired sweaters with bandana neckerchiefs for their Fall exhibition so this is a yes. But I really think more paisley prints will reign in Fall.

Side trend: Scarves

Not as big as bandana print but scarves in all prints are popping up. Duras of course did hair scarves. Lip Service is selling them in pretty prints. Redy Azel were giving scarves away as a novelty. The shop staff at Redy Azel worked theirs in different ways like scarves as bracelets.

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Redy Azel showing off ways to wear their scarf novelty.

Trend range: Small but accessory trends are sometimes as important as clothing trends.

Probability it’ll head into Fall: This is something I feel is going to go into Fall and bring more color and prints than we’ve seen in previous Falls.

japanese-summer-trends-white-fedora

Left Rienda and Right Esperanza (a shoe store) but she’s in every trend right now denim as a dress, white cardigan, white fedora

White Summer Fedora

It was raining one day and my hair was not having it. I decided that was the day I was going to buy a hat. If you know me, you know I love hats. So I walked into Shibuya 109 and browsed most every store for a hat which by the way at Headstarr the hat shop in Shibuya 109 has Trump for President hats… and Hillary hats… American politics you just can’t escape it.

Again and again I saw the white loose weave fedora being displayed. From Murua to Spiral Girl to Sly to Lip Service. It’s definitely the winner of the hat of Japanese summer fashion trends. Like Goldilocks they all felt a little off, but I finally settled on one from Lip Service. Since then I’ve wore it every chance I could. I will probably wear it to death this summer. The open weave really keeps the head cool and I am all about that sun protection.

Trend range: EVERYWHERE especially in gyaru and otona kawaii brands

Probability it’ll head into Fall: 0! Total summer trend, but enjoy and shade while you can.

japanese-summer-trends-spagetti-strap-flare-dress-pants

Murua and Duras showing the silhouette of the season

Spaghetti Strap Flared Bustier and Flared Bottoms sets

The flared bustier is huge right now I’d say it’s the biggest Japanese summer fashion trend.I talked about this in the Larme Spring trend post. From Rienda to Lowry’s Farm. It’s for every kei. I bought three. It’s a really body friendly look except for those with hips since showing the waist is key. Hides the tummy pouch and many are even kind to busty girls (take it from a busty girl). They look stellar when paired with wide pants. They’re cute with boyfriend jeans. They pretty much look good with all pants and shorts styles for this season. Printed flared bustiers paired with wide-leg pants sets are sprouting everywhere. They’re in denim, resort florals, plain knit, white lace. All the trend patterns you can find a set-up.

The other mirror trend is a maxi or mini dress done in a flared bustier style. This silhouette is truly the shape of the season. And look how perfect it looks on vacation or at the beach. It’s so current and summer.

Trend range: As stated, so many. Flared bustier is the life.

Probability it’ll head into Fall: Murua has done them, but I’m not sure how sure a warm weather resort look goes well into Fall.

 

japanese-summer-trends-white-cardigan

Rienda, MA*RS, One Way just get on a cardigan with any look

Super thin knit knee-length cardigans

These are so huge right now. They’ve shown up on mannequins in front of every store from Resexxxy to Sly. I went into Cecil McBee and a pushy shop staff tried to make me choose between the four styles they had. FOUR!

I love this trend so much. First it helps with UV. Skin protection is key. Secondly they go long enough and around enough to hide everywhere cellulite shows. Back in 2012 I was trendwatching high-low skirts aka the mullet skirt and mentioned how they’re kind to hiding cellulite. Long cardigans do the same thing, without that mullet feel.

Cardigans in summer? Yes because they are super thin material.

Trend range: ALL. I think in every style you will see a bustier paired with a super thin knee-length cardigan.

Probability it’ll head into Fall: Nope. Chunky 3-d knits are the theme for Winter.

 

 

Other trends of note: Arm details on white tops (flared, lace), Denim as everything: dresses and tops and skirts and hair accessories, Border lettering, straight leg “mom” pants

 

 

Phew I’m finally done with this post! My photoshop keeps crapping out so I keep having to restart and fix. Because of this I may work on some less photoshop needy posts for a while. But since second in the twitter poll was summer in Japan tips, it’s my next post.  :stepup:

 

Which is your favorite trend of the season?

 

I’m planning on revamping my instagram soon, but only for blog stuff. Please stay tuned. I’ll have some sneak peaks of photos of posts and some make-up and skincare stuff on it too :)

 

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Buying Vintage Brand in Japan: The History of Luxury Brands in Japan

There is a lot of vintage luxury goods in Japan and to understand why you must look at the history and meteoric rise of the Japanese luxury market. I’ve written about the rise of luxury brands in Japan in my Japanese fashion history terms post, but here’s a little more of their history. If you like history, luxury brands, quirky fashion info settle in because it’s so much text. This is a Japanese Fashion University  and Vintage Luxury Brand in Japan series combining!

Luxury Brands in Japan through the Decades

 

Post War Japan – The Rise of the Middle Class and the desire for Western Luxury

There have always been wealthy people in Japan, but Post War Japan created a more middle class which turned to luxury goods. While luxury items such as real estate and cars were not especially practical or accessible in Japan, especially in Tokyo. Middle class looked to Western luxury like jewelry, clothing, handbags and furs as a way to display their new wealth.

“Unfortunately, there was little to be had in Japan; distribution was extremely limited. To satisfy the surge in demand, entrepreneurial Japanese merchants traveled to Europe, bought items at full retail price, shipped them back to Japan, and sold them for more than three or four times more in shops around Tokyo, creating what is known as a parallel market.  The parallel market cofounded luxury executives back in Europe: their flagship stores were getting cleaned out stock, and they had no control over how their product was being sold overseas.” (Deluxe)

Side note: Chanel and other brands try to track and ban third-party resellers like this even today.

chanel-1990-japan

 

 

1970s Luxury Brands in Japan – Trying to meet Demand in a Harsh Trade Environment

In the 1970s only a few overseas luxury brands has broken into the Japanese market. Even though the Japanese were very into luxury brand goods before they ever hit the Japanese shores. In 1976 Louis Vuitton in Paris had to put a limit on the amount of goods sold to a Japanese tourist because they couldn’t handle the stock.

Only a few luxury brands were actually in Japan at the time. Gucci, Hermes and Loewe were currently selling to the Japanese public. This was because to operate a large corporation like a luxury house you had to team up with a Japanese company to do business in Japan. This is a part of trade regulations in Japan. Slowly in the 1970s there was small deregulations (all over the globe there was vast deregulations going on) but despite that Japan was conservative and only allowed foreign businesses to own 50% of a company. This makes setting up in Japan not cost effective to luxury brands. Also Gucci and Hermes can put their name on the item, but they must pair up with a speciality or department store, using their manufacturing base. This was common also in US and Europe.

 

 

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Edible luxury. Birkin Chocolates at the Hermes Cafe in Ginza

1980s Luxury Brands in Japan – The Biggest Consumer of Luxury in the World

The 1980s were filled with a boom in the luxury market known as manufacture of luxury brands through licensing. During this time brands such as Yves Saint Laurent and Gucci made everything from candles to handkerchiefs.

Side note: Some of these manufacturing for licensing contracts still exist like many brand sunglasses such as Chanel, Gucci and Prada. Or luxury brand perfumes is also another example. In Japan under handkerchiefs and hand towels you can buy Yves Saint Laurent and Vivienne Westwood goods not found in anywhere else because of this licensed manufacturing contract.

 

Side note: Louis Vuitton, Hermes and Chanel never agreed to these contracts in their clothing or jewelry making their vintage items more valuable.

 

The thunder crack boom of luxury spending in Japan was so big that after opening in 1978 Louis Vuitton sold more in Japan than it did with its two stores in France. There were 6 stores in Japan compared to the two in France. That number grew to 44 in 2012.

Fun fact: The first Chanel and Louis Vuitton individual stores came to Japan first before the United States (both had previously used contracts with big department stores such as Saks Fifth Avenue and Bergdorf Goodman). If you see a tag sewn into a Chanel blouse that says Saks Fifth Avenue it’s because of this department store contract.

Louis Vuitton opened in Japan in 1978 and Chanel in 1980. It was actually only due to Japanese vacationing in Hawaii did the first Chanel store opened in the United States in 1984. Louis Vuitton aggressively pushed into Japan in the 1980s.

The economic bubble burst around mid 90s during and a little after the bubble meant 1985-99 was really a true boom in luxury brands in Japan. A supernova of a boom that made Japan the biggest consumer of luxury goods from late 1980s to 2009.

Louis Vuitton built their first Ginza store in 1981 with the hopes of making a luxury street like the Fifth Avenue in the US, Saint Honore in Paris or Monte Napoleon in Milan. By the end of the 1980s twenty stand-alone brand stores opened in Ginza.

 

louisvuitton-osakaFlagship stores like Cartier and Louis Vuitton in Osaka

1990s Luxury Brands in Japan – Bubble Burst but still Strong

Even after the bubble burst in the 1990s some people still had money and brand allegiance had been built. The only growing purchasers were so called “Parasitic Singles” in Japan. These were working age (25-34) men and women who still lived with their parents and spent all their disposable money on luxury and travel.

“The major companies — Louis Vuitton, Gucci, Prada, Chanel, and Christian Dior — managed to secure dramatic growth during the mid-1990s, at a time when total import sales were falling.” (luxury society)

Louis Vuitton from one boutique in the 1990s was clearing 100 million USD in sales, while Chanel in another was doing 60 million. Louis Vuitton from 1978 to the end of the 90s had grown 50% in sales. (Deluxe)

At the end of the 1990s there was a stat thrown around that if you distributed all the Louis Vuitton in Japan to all the women that one in four women would own a Louis Vuitton good. Or another staggering statistic that 30 million Japanese own a Louis Vuitton good. This is despite the prices in Japan being 30-40% higher than in Europe due to import fees and currency exchange rates. (Cult of the Luxury Brand)

 

 

louisvuitton-japan

 

Luxury Brands 2000s onwards – Slowing but still a Goliath

Despite the problems of the 1990s, Tokyo’s luxury area Ginza saw its first “mega flagship store” of 11 floors with Hermes in 2001. The 2000s were the age of “mega flagship stores” being built in Ginza. Chanel and Louis Vuitton followed in Hermes’ footsteps.

Flagship was they key in 2000 and just fifteen years ago Omotesando was changed from a family neighborhood near the Meji shrine into a stylish hub of stand-alone luxury stores. Louis Vuitton opened in 2002, Prada in 2003, Dior in 2004 and finally the stylish Omotesando Hills luxury mall in 2006. All of these Omotensando developments were being planned in the 1990s, it was thanks to the Parasite Singles and bubble leftovers that Omotensando came into fruition.

Even now Omotesando is considered the place were younger luxury men and women shop, while Ginza is for the older clientele. Even though both were only built twenty years apart.

The youth luxury has also brought contemporary brands into the surrounding neighborhood of Aoyama with stand alone stores. Acne Studios, Alexander Wang and Jil Sander.

Side note: These luxury stand-alone stores have been sited as a reason department stores are going bankrupt recently. Department stores that have brand shops inside them charge rent for the space, but also take a percentage of the profits of the sales. Luxury brands sell big ticket items so this is big money. Being inside a department store makes brand shops not have to pay for costs such as construction, land, or upkeep but in the long run its not cost effective to pay rent AND a percentage when you can build your own and keep all of that money.

In the late 2000s there were finally signs of slowing of luxury. Some brands are projected to see 15 to 30 percent drops in their Japanese revenue base for fiscal 2008 (luxury society). But even then before Japan dropped to number two behind China, Japan accounted for 40% of luxury goods sold worldwide. (Cult of The Luxury Brand)

Even now Japan is the second largest luxury market. China has risen to number one. Asia’s love for luxury makes it no coincidence that Chanel has shown three times in the last four years in Asia for the Métiers dArt  shows.

Japan’s current strength on number two has a lot to do with Chinese regulations and taxation on their goods so Chinese travel to Japan to make purchases with the cheap travel deals and weak Japanese yen. But it also has a lot to do with the history of Japanese luxury. Your mother had a Louis Vuitton bag, you may want one too. Or it’s in the psyche now that overseas luxury is quality.

In only 30 years overseas luxury brands have really changed the Japanese spending habits.

 

 

vintage-osaka-store

Just as stocked as a flagship, a vintage store in Osaka selling Chanel

Currently Japan’s perfect vintage storm

Because of the huge booms of 1980 and 1990s of buying in Japan there is so much vintage luxury brand in Japan now. With the slowing in the local economy many Japanese are still looking at branded goods but on the cheaper resale market. Chinese tourism has also been a factor. All big vintage stores in Japan have at least one Chinese speaker on staff. The luxury vintage brand demand in Japan is so much that buyers for the vintage stores are visiting Paris auctions and resale shops and bringing goods into Japan as well. Which is why the Vintage Brand in Japan series is going on.

 

 

Shout outs and references

I linked to a few things I sourced but this article is very sourced by the book “Louis Vuitton Japan: The building of Luxury” which is out of print but I have in hardcover. The book is also sourced in most every article or book I found about luxury goods in Japan and for a good reason. It’s a bit dry, but very interesting. I also read but didn’t directly quote The Economist’s section of the Asian Luxury Market forecast in 2013.

Although I didn’t use it as a source it’s a perfect time to shout out one of my favorite fashion news blogs: Business of Fashion. If you’re interested in the fashion industry, especially high fashion it’s a wonderful resource.

 

Vintage Brand in Japan and Beyond

:bow: Intro to the Series

:bow: Where to Buy Vintage Brand online Worldwide (Japan concentrate)

:bow: Reasons I’m a Vintage Fan

:bow: A History of Luxury Brands in Japan (THIS ONE)

:bow:  Japan’s First Wave of Resellers

:bow: Japan’s Second Wave of Resellers store talks and reviews (multipost)

:bow: Popular Vintage Brands and key pieces from each brand (multipost)

:bow: Navigating on-line and in personal buying of Vintage Brand and learning market price (multipost)

:bow:  related eating at the Chanel restaurant Beige in Ginza Chanel

:bow:  possible… My full vintage Chanel collection

:bow:  possible… Chanel vintage jewelry and clothing authentication guide

 

 

Wow two months without a post? :heartbreak: I didn’t really expect to post while I was in Japan for a month. I usually forget sleeping then too. Then I got home and had a bunch of stuff to do and man’s parents visited and I actually made our place look nice instead of living in a great loft and my crap just piled inside. I really hate decorating. I think there’s a reason we lived on a mattress without a bedframe (which we now again have #adult) and used the money to travel instead. Balance. I also tried to do more ATL things. Almost a year in and it still feels ATLien (sorry for the wordplay Outkast). And I got back to daily working out, hahaha why. I shitpost a lot on snapchat, feel free to follow (metoomitsu) :smiley:

 

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Flying tips – How to survive a long haul flight to Japan (or anywhere) and look beautiful and well rested

Flying tips is something I’ve hinted at in my eating healthy posts, packing for Japan, and my dressing fab for Fall/Winter in Japan posts, but finally we’re getting down to it. I fly long-haul (over 10 hours usually 15 hours) flights at least two times a year for the past 10 years. If not three or four times a year. I’ve learned a lot in that time and I’m going to share it with you. I still do not like flying, but I do like arriving.

In order to spill all my secrets I’m going to break it down to basics, beauty and body. Basics are just tips for flying, seating, and entertainment etc… Body is how to maintain health and happiness and sleep on a plane. Beauty is how to look better arriving than departing.

I’m trying to gear this all to free or cheap, but sometimes I’ll suggest a pay item just because I believe it’s worth it. A bad long haul flight can take days off your travel enjoyment. You’ll be tried, jet lagged, skin dry, worn out. Do not underestimate how important taking care of yourself during a flight is to your whole vacation.

My flying tips revolve all around three things: sleep, hydration and lowered stress. If you can accomplish any of those, you’re looking better than the crumpled masses at immigration.

Basics

Join the member program of whatever airline you’re flying.

You get instant miles. You often get to automatically check a second bag for free. It’s often a little cheaper to upgrade as well if you’re in the member program. You can also board earlier. Which means you get to put your carryon exactly how you like it. You get settled in before worrying about someone else. These little things to cut your stress are important.

If you’re flying economy always upgrade to economy plus.

It’s usually $40 extra per one-way trip but it’s worth it. Extra leg room, boarding earlier to put your luggage etc… I find it much quieter area of the plane as well.

aisleseat

(image source)

Aisle life is the best life

You can often stretch out your legs a bit more. Lean to sleep in the aisle and not into another person. You only have to deal with one person. Windows are for losers and you should not be in them… more on this later.

 

bejeweled2

 

 

Stock up on things to keep you occupied

On most long haul flights like ones to Japan there are usually in flight entertainment options. However yours could be broken. Or you hate the selection. Do not depend on someone else for your own happiness or for your happiness in the in flight entertainment. :happydance:

I prefer a paper magazine as a starter.

You can read that for the 30 minutes they have without electronics during boarding and deplaning. If you finish it just recycle and it’s one less thing to carry.

Podcasts

There’s so many interesting podcasts that are free. Vogue has its own if you want to learn about fashion. I’m addicted to the PBS Frontline series on audiocast and Economist’s Babbage about Future Technology.

Load up your kindle or iPad or whatever with an interesting book or two.

The amazon kindle store has daily & monthly deals that you can sometimes find some cheap good books. Or just keep items in your cart or “saved” and they’ll tell you if the purchase price decreases a lot.

Offline iPhone games

You can find a lot of free games on the app store of your choice. Here are a few lists. You’d be amazed how much time you can eat up and enjoy playing some doofy word game. My favorites are Bejeweled2 and Tiny Tower . Both are free and don’t require internet to play after you’ve downloaded.

iTunes and xfinity have downloadable free shows

Usually itunes shows are teasers or first episodes, but they’re free! Xfinity it just depends, and you have to do it through their app, but it’s very useful on long trips. I usually do this before I fly and if I don’t watch them then I can watch them on the annoying long Narita NEX train. Or just traveling in general. Take advantage of free!

If you’re a kindle iPad thing user I know you can download a lot of Prime TV shows offline. Take advantage!

Downloading before a trip is a great idea because I’ve been to many hotels that have crap wifi. Waking up jet lagged at 3am with nothing on TV, you will be happy you have something to watch.


 

Flying Tips for the Body

Always order two drinks

Ask for two waters or a juice and a water. Usually I don’t drink juice because taking the fiber out of fruit is crazy talk. But it’s a little fructose to keep you pepped. Or a tea and water. Just always hydrate. One of those tiny cups every two hours isn’t enough.

Bring an empty water bottle through security

Fill it up at the fountains inside the gate. Sometimes during long haul flights stewardesses break giving out waters. Or you just sleep through it. A bottle of water during that time is all the difference.

Hydration is life

Do you see the two tips I gave? That’s why you should be in an aisle seat. Pee forever it’s better than not drinking enough. Dehydration shows everywhere. It makes you tried. It makes you eat more. It makes your skin look older. Want to look good and feel good after a flight the two best ways are sleep and hydration.

Bring meals and snacks

You know what is trash? Airline food. It’s not made to be healthy, it’s made to be cheap. You’re putting a cheap meal into your stomach when you’re stressed and probably dehydrated. There’s very little nutrients in what they’re giving you. I have found that checking vegetarian can often make the vegetable content go up, but it just depends. My go to carry on meal is baked chicken, brussel sprouts and a small amount of bacon in a cheap ziploc container that I can keep or throwaway if needed. I get protein, fats and greens. You can cater this to your own needs. Just make sure it’s a dry meal.

Nuts, dry unsweetened fruit, celery, squeezable peanut butter. So many options to bring in your carry on bag. It’s perfectly okay to go through airport security with them.

bigscarf-ali-express

$15.00 at Aliexpress

Bring a giant shawl

This was a game changer for me. You know how airlines give you a blanket and it’s always to short EVERYWHERE? I think this is one of the big reasons people sleep badly. Waking up cold on your elbow or some other random body part is so weird.

My answer to this is a big shawl. I have a nice cashmere one that I didn’t buy for airline travel. It’s about 60 x 60 inches. It’s pretty huge and makes the perfect blanket, because it’s cashmere it’s thinner but still warm and easy storage. You can even layer up with the bad blanket they give you. I use it traveling as well in the Fall through Spring since mornings and nights are chilly. You can just use and store during the warm parts of the day.

I like to also use mine as a hoodie to muffle airline noise, without actually wearing a hoodie. If you don’t like shawls another choice is a sweater-style calf-to-ankle length cardigan (f21). I actually like combining shawl and cardigan for blanket life.

You know how you sleep better with your own blanket? A shawl is your blanket.

dragonfly-eyemask

My eyemask from Aromatherapy Associates

Bring an eye mask

I don’t use these daily, but I do like to carry one for travel. They make all kinds. If you fly enough you may get one from your airline. I have a giant one that is velvet and silk because I like fancy. But really it’s just whatever you like. It does help airplane sleeping. Especially if you’ve got someone using their overhead light right next to you.

Japanese brand Kao also makes these disposable heated steam eye masks. They really help relaxation and sleep. I recommend doubling up with a regular eye mask.

Don’t be afraid to sleep medicate

I know some people who go with the heavy stuff. I don’t really like to. For me melatonin or over-the-counter sleep aids work fine. I usually cut off my caffeine during the day to help this. My man always sleeps worse than me on flights and finally gave into sleep aids. It’s helped him get a few more Zs (if he followed all my instructions he’d get even more, but well he’s stubborn).

If you didn’t get good sleep worrying/being excited about the trip the nights before this tip is useless. The whole list may be. Really focus on your sleep the days before, get into good habits like putting away your iPhone three hours before bed, doing a routine like skincare to get you relaxed for bed.

A pack of pocket tissues

Maybe something on the plane affects your allergies. Or you just get the cold sneezes. Either way you’ll be happy you’re using the nice tissue than tearing up your nose on the airplane toilet tissues.

Wear loose shoes or laceable shoes

Feet can swell during long travel. Just stuck sitting around for long. Even if you take off your shoes during a flight. Having tight pinchy shoes when you have to put them on just sucks.

Dress comfortable but you

I know people say that sweats are travel, but I hate arriving in Tokyo or overseas and just looking frumpy. No matter how much your skin is glowing and you slept on a plane, if you feel frumpy you won’t be happy. But I also think travel can make you bloat and there’s nothing worse than trying to sleep in a plane in tight jeans.

Leggings and a dress. Leggings are elastic, you don’t have to worry about showing anything in a dress, or getting cold with weird drafts. Combined with your shawl you look cute. This can work for a lot of style choices.

Or just jean leggings and a tunic. This is the route I tend to go. Or just jeans with a lot of elastic or a long loose dress. Nothing that hugs you. I go for a lot of shirt layers so I can adjust to all the temperatures. Long skirts are okay as well, but beware of drafts. You can always strip off the leggings off the plane.

Put on clean underwear right before you leave the house to the airport

This cuts down on the hours you have to be in the same pair of underwear in a day. I know it’s TMI but well it helps. You will still feel grody after a flight, but not as gross.

Screen Shot 2016-03-22 at 5.05.39 PM

Be comfortable and cute in this Forever 21 bra

A wireless or sports bra is more comfortable to sleep in

And your goal on this flight is sleeping. Just wear something baggy if you don’t like the form it gives.

Stretch in the restroom

It’s a little embarrassing to stretch in a flight and there’s no room. But you can do it everytime you use the bathroom and you’ll be using it a lot because you best be using my water tips. Don’t full yoga, but a good calf raise and touching your toes. Also move your arms around the full range of motion. Stretching out your back is key.

 


 

Flying Tips for Beauty

Look better than when you left? I believe it!

klorane

The morning of: Dry shampoo your hair

Dry Shampoo looks best when it’s worn overnight, in the case during a long flight. So before you leave your house just spray some dry shampoo in. Traveling can make people sweat and Narita airport is the WORST AIR CONDITIONED AIRPORT EVER (all caps) always. It could be January and they’d make you sweat. It’s always humid.

Wear your hair your most comfortable to sleep

Up, down, braids etc… whatever feels the best for you. Comfort is important. I usually leave mine down and then have a hair tie if I’m annoyed with it in front of my face. I usually put a little bottom curl in my hair before I leave to fly. That usually keeps my hair settled and looking not to scuzzy when I arrive.

Don’t think about wearing make-up 

These 10-14 hours are all about skincare. Let’s get on it. A tinted sunscreen you can wash off is fine for the start of your flight. Washing off a full face in an airplane bathroom isn’t advisable. I’ve done it, but man I was such a tryhard gyaru. hehehe

innisfree-Orchid-Line_Group

10-14 hours of sweet sweet skincare

You know what flights are for? Skincare. All this time you have to work on steps. To hydrate. To cream and lather. It’s also a wonderful way to break up the time if you can’t sleep. Or if you wake up frequently.

My three big skincare musts for travel are these: hyaluronic acid, ceramides, a thick cream. Everything else is negotiable. I prefer to talk about ingredients in skincare mostly because ingredients matter so much more than the price or the fancy writing on the bottle. I love ingredients!

Hyaluronic acid I love you. Yes it says acid but it’s not that kind of acid.  Our skin is also naturally acidic. It’s our skin but better. Hyaluronic acid plumps the skin. It holds onto water, it’s the opposite of dehydrated. There’s also some interesting research that maybe it can go deeper than thought and actually plump up deeper levels of skin tissue, which is awesome!! Didn’t think you’d get a skincare tip? Well boom! Put this on first.  The results can be instant.

CosRx Hyaluronic Acid Essence, Paula’s Choice Hyaluronic Acid Booster, Mizon Hyaluronic Acid Ampoule – I’ve tried them all. Mizon is my personal favorite.

Ceramides are another skincare ingredient star. Ceramides are long chain fatty acids that help make up the skin’s moisture barrier. Helping that moisture barrier and protecting it is one of the best things you can do for your skin. Ceramides have shown they can help protect that barrier. Plane air is the driest air, so ceramides love you. You can find these ingredients in heavy creams if you’d like to combine the two, but I like to use these with lighter lotions, essences or ampoules.

CeraVe moisturizing lotion, Skinfood Avocado Rich Cream, Mizon Hyaluronic Acid Ampoule

Heavy Cream my one non-ingredient item on the list. Although yours may contain Hyaluronic Acid or Ceramides. Just a good thick cream to help keep that moisture barrier happy and keep you from drying out. Use on your neck and hands! This is one I say just use what you enjoy best. Keep slathering throughout the flight.

My current favorite: Innisfree Orchid Encriched Cream

Other beauty items to bring:

sheet maskMy Beauty Diary brand are the thinnest if you’d like to look not sheet mask white

wash off packInnisfree capsules are very plane portable

hand cream – public restrooms have the most drying soap even if you don’t usually use one I recommend using one during travel.

samples – If you skin is hardy. If you breakout don’t patch test your face with something new. It’ll just create some embarrassing travel photos.

lip balm – Don’t underestimate the plane dryness getting to your precious lips. If you’re in a pinch put some hyaluronic acid on those puckers.

toilet paper wipes – Because airplane toilet paper is so cheap and is not as hygienic as you can be.

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A small make-up kit

Either 30 minutes before I land or on the Narita Express I do my make-up. It’s a pared down version just some moisturizer, bb cream, eyeliner, eyebrow mascara, lipgloss. Nothing too fancy but if I’m meeting friends or such I like to look not completely busted.

 

So this is a lot of tips and it may suit you to ignore some. You do you   :smiley:  Taking care of your health on a plane is so important to your whole trip. I promise if you follow a lot of these you will come out on the other side feeling better. Now I gotta go and start prepping for this, because I’m on a flight in a day.  :smiley:

 

Sorry an earlier half-finished version came out. I didn’t realize I pressed publish instead of save. This is the final version. Thanks for reading through the full one :hearts3:

 

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Japanese Makeup Trends – Duras Spring Makeup 2011 vs 2016 Gyaru makeup changes with Jun Jun

Evolving Japanese makeup trends is a personal obsession especially with gyaru and former gyaru brands. Duras has stayed pretty close to its former look with some interesting trends. Today’s post I’d like to talk about the changes, their current look and how it’s different from a post I did five years ago about Duras. Also all about brand make-up looks and Hair and Makeup Artist and Instructor Jun Jun.

So much to discuss in one post, let’s get to it!

Hair Make Jun Jun – Making the Youth Japanese Makeup Trends

This post also gives me a chance to talk about Hair and Make-up Artist and Instructor Jun Jun (insta government name Jungen Iwamoto but rarely ever called that). Jun Jun has been working on gyaru hair and make-up since almost the beginning of gyaru and is responsible for creating the brand looks of tons of brands Duras, Moussy and more. His resume is super impressive, he does make-up for Larme, Ane Ageha, Blenda, Jelly and various brands designing their look for the season and instructing the brands how to carry it out.

Whether Jun Jun has been the maker of trends is debatable, but he’s definitely the one who has carried out most of the Japanese youth trends for the last 7 years. Last April he put out his own make-up book.

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Just some lip gloss only.

He’s super free-spirited and known for being best friends with Genking, and there’s a lot of rumors he’s Genking’s boyfriend (denied by both), if he’s gay etc…, but that shouldn’t detract from his supreme make-up skills.

Side rant note: I really want to do a post later on Genking because it’s been pissing me off to see these English blogs talk about genderless-kei in Japan without mentioning Genking. He’s currently King of genderless who’s on Japanese TV so much is not getting many English shout outs instead these blog articles pushing their own agenda  //endrant//

On the Godmake Youtube channel Jun Jun’s done a lot of tutorials for Japanese makeup trends including one on how to do make-up like Larme queen Risa Nakamura. You can see Jun Jun’s technique in his videos so I really recommend them.

Brand Make-up Tutorials

Jun Jun came to visit the Duras headquarters and instructed girls possibly the whole Tokyo staff and also Duras shop managers from around the country on how the DURAS LOOK will be for that season. He does this every season for Duras.

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Jun Jun instructing all the girls on the proper steps. Usually the girls have pads of paper and phones to document the process.

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He thoroughly goes over each step. He’s instructing our current Duras Spring 2016 hairmake model.

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Afterwards the girls practice on themselves overseen by Jun Jun and his assistants give advice on hair.

(Images from Duras and Jun Jun’s blog)

Each season a brand gets a list of products to use. You will usually see the whole entire shop staff across the country in the same lipstick. It’s how the brand creates unity and sells a look.

Duras make-up for Spring 2016 showing off the change in Gyaru make-up

One of the reasons I first wanted to talk about Duras spring make-up is because Duras now has a wordpress blog (http://www.duras.jp/blog) and they’re posting really big quality photos. Also they posted their make-up with a product list, which helps people recreate it.

Doing this post I search through my previous Duras posts and found one from 2011 that has them doing similar trends with hair and make-up, but it’s different. I feel a lot long-term gyaru brands Rienda, Duras and MA*RS especially are doing this look back fashion but with a modern twist. Rienda with their 10th anniversary reissuing old prints and staying connected to their past. MA*RS keeping with some pink and black, but bringing it to a little less agejo and more onee.

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Here’s Duras’s Spring Look for 2016 and before I get into breaking the look I want to do a side by side…

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Duras 2011 and Duras 2016

I absolutely love finding these two looks because you can really start comparing and contrasting. My fashion nerdy heart is all doki doki right now.

Less heavy fringe, softer circle lens (but still circle lens), the different strength of lashes, holy christ THE BROW DIFFERENCE, the darker lip

When people talk about the current state of gyaru make-up they say that everything has gotten lighter. That is just not true. Sure contacts and lashes are less, but the brows and lips are much bolder. And Duras isn’t shying away from a bold color for their 2016 eye season.

I think focus is changing and  there’s not as many harsh contrasts in 2016. The harsh in 2011 being super black make-up with blonder hair and non-lip and brow. The spikier eyelashes. Or the more striking circle lens.

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2011 vs 2016 Duras long hair arrange

Not as easy to compare, but Duras is instead using a scarf instead of a bouffant pouf to create volume. I think the soft Oneegyaru curls are really nice for the 2016 look. This 2016 shop staff is in lashes.

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All the Japanese Trend Hair and Make-up styles for Duras Spring 2016

There’s still volume, but less is made by teasing. Instead curling, scarves and loose buns and braids create the volume.

Duras Spring 2016 Product List

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Need a moment, she’s so super cute! :cheery:

Duras says their focus of this season’s look is Eyeshadow color.

In some ways it pays into the trends YSL is doing this season (big in Japan) as well as Japanese brand Majolica Majorca with green eyeshadows and highlighter taking center stage.

Eyebrow: Bibo Eyebrow Muse A (cosme rakuten)

Eyebrow 2: Integrate BR731 (cosme rakuten)

Highlight: MAC Cream Color Base in Luna (mac)

Eyeshadow 1: Dior Shadow Mono 430 in Fiji (cosme i think JP only?)

Eyeshadow 2: shu uemura ME472 deep olive (shu uemura)

Eyeshadow 3: RMK Ingenious Powder Eyes ME04 (cosme rakuten)

Lip Color: Clinique Pop Lip Color in Melon Pop (sephora)

Lip Gloss: Clinique Superbalm Moisturizing Gloss in Apricot (cosme ulta)

Duras says the goals for the make-up are: Highlight for supple skin and a strong eye with a nude lip

More In Depth Breakdown

Duras posted on their webstore even deeper make-up instruction. These super in depth photos are so useful if you’d like to recreate the look.

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In order to balance the face highlight your nose and make it appear taller. The whole concept of highlighting is a balanced face.

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Use the three eyebrow shadows and pencils to make your eyebrows taller. Use the redder one on top to create a more 3-d natural brow.

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Use the Dior light green eyeshadow all along your eyelid and lower eyelid. Use the dark olive Shu Uemura eyeshadow with water or face lotion to smoke out the liner. Let the eyeliner drop down for a more round and curved shape.

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Since it’s Spring a nude lip is really suitable. Use concealer before if you have to.

A bit sad that they don’t give instruction for eyelashes because it’s obvious she’s in them in the profile photo.

Are other brands looks different? Sure! But Duras 2011 vs 2016 really has given me so much food for thought for this one post. Maybe some other comparisons later…. :smiley:

Side note: Can’t believe I was blogging back in 2011. It seems so long ago. Thank you for keeping reading!  :hearts3:   :loveword:

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