I spent a lot bit of text complaining on twitter about shopping in Japan for winter clothing trends this last trip. I’m someone who makes almost epic shopping hauls from Japan. My clothing is mostly from there and visiting for a month twice a year means I usually haul good to keep a steady rotation of fun outfits going throughout the year and stop spending on shipping and overseas buying fees. But like I talked about in the Gyaru has ruined me but that’s okay post, I over consumed. But even since then in Spring I was a bit of a piggy buyer.

Now not so much but still enough to talk about trends and enjoy the bits I did buy. I also talk about two discount select shops to find cute clothes in Tokyo. And the clothing I regret not buying because we always miss the ones that get away.

 

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The loot! Maybe you can see I had a theme?

Deeper descriptions below with winter clothing trends bolded and CAPPED along with some Spring trend discussion.

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This sweatshirt was bought from the Kumatan pop-up at Honey Mi Honey. Kumatan is Chinatsu Wakatsuki‘s new line after breaking up with W*C. She’s been trying to do actual clothing beyond just Kumatan character items. The Kumatan brand which is only on-line and at pop-ups for now and I’m not much of an on-line shopper now. I finally went to the pop-up and really loved so much of the Kumatan season. Well made clothing, great price-point and odd and fun sayings.

This sweatshirt combines a lot of trends together: PINK which is continuing heavy into Spring. FUR TEXTURE, and EMBROIDERY (of the lettering). I loved the solid zipper in the back which also helps out the ZIPPER as ACCENT trend.

 

 

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I really like the Merry Jenny brand and I usually buy one item a season and wear it for several seasons afterwards. So my choice was this piece from their Fall collection. I bought it in BLACK because I’m a bit obsessed with all black dressing lately.

As for the trends first point is the MOCK TURTLENECK which has been booming this season. Then BOWS are everywhere as are 3D MOTIFS.

 

 

 

 

boughtjapan-onespo-fallitems I decided to group all the ONE*SPO items together. OneSpo won for my brand of the season. Great price point (I got everything pictured for $160) and original pieces. I got the dress in black but pink shows of its corset back details (my all black life growing!). All of their pieces are so comfortable. I wore them all during my Christmas Walt Disney World trip (I’m in the dress in my newest instagram photo)

The right parka and skirt are from their Spring 2017 line called “Time Leap Girl”. A lot of trends to talk about with them for spring including: SHEER SKIRTS, PINK, CIRCLE ZIPPER PULLS (not shown), and FLORAL EMBROIDERY.

Trends for Winter include SATIN RIBBON ACCENTS, CORSET STYLE and MILITARY BERETS.

 

bubblestokyo-bought-winter This parka was my first Bubbles Tokyo purchase. They’re really a brand on the rise. In 2015 they opened a store in Shibuya 109 and this year they moved to a much nicer well lit store on the 7th floor. They also have a stand-alone store in Harajuku that is complete with a swing and photo wall. Beyond the cuteness of their stores their clothing is fun, edgy but girly and shockingly well made for the price.

I bought this hoodie mainly for walking my dog but it’s really comfortable and made of a thick fluffy sweat material. Trends include SATIN RIBBON, CIRCLE ZIPPER PULL, WORKOUT MEETS DAYWEAR

 

bought-earrings-trends-japan My big list was earrings and fun accessories. I planned to buy some fun CHOKER necklaces and such, but I never did. Instead I ended up with this great two pair of earrings. The left are from Honey Salon by Foppish. I kept really loving everything they did this season and I thought I would buy some clothes from them this season, but nothing felt perfect. Instead I ended up this the heart earrings. I’ll definitely be wearing them in Spring 2017. BIG DANGLING EARRINGS continue to be a SPRING trend and a Larme trend. The lil Lilly ones were more of a impulse buy, but I’ve worn them lots so impulse accessories buys aren’t so bad.

 

Discount Tokyo current fashion shops: (me) & mocha

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Two discount import select shops stuck out for me during my shopping. By discount I mean about 2,000 yen-5,000 yen cheaper or $20-$50 cheaper than the brand shops I am speaking about above. Not to the deep discounts if you troll Alibaba or such. They have overhead like brick-and-mortar stores in busy places and shop staff to pay.

(me) in Harajuku (twitter) mainly deals with Korean/Chinese imports and has a lot of current Korean trends. They’ve usually got one-of or two-of items. I bought two things from them last Fall and they’ve held up very well. Since it’s lots of items in a tiny store check back often to see new items. Ageha queen Sakurina shops there occasionally. (me) is located in the back of Takeshita past the lights

mocha (twitter instagram) in Koenji is a shop I discovered this season and it turns out is the sister shop to (me). I was actually shocked by how many on trend items they had inside. They’re another shop like (me) that imports mostly one-off or two-off items. I bought a fuzzy white camisole with faux leather adjustable straps from mocha for 3,700 yen or $33.00. I’ve worn it a lot and really love the leather strap details and took it with me for Disney (my mark if I like something and find it comfortable since I’ll spend 12 hours standing and moving a lot in it). Mocha on the main Koenji shotengai or shopping street. They also have a Shimokitazawa location.

 

Things I regret not buying:

A fancy dress for nice dinners. New Years Eve is coming up and I’ll be in an old dress. I’m stupidly sad about that. But there’s something about getting dressed in a nice new dress and going out to dinner on a special occasion. I’ll get over it and I bought things more practical for me.

Rienda’s suprisngly good Onee-Gyaru outings this season. On one of my last days I was out with Emi and Lea and we ended up in Shibuya 109. I had ZERO interest in Oneegyaru this year mainly because of the sad collection Duras put out this year and Rienda’s online items. But when we actually went in the Rienda store and tried on items, I was shocked by how much I liked pieces they flattered a lot of body shapes well and their prices were really good. Check out Emi x Lea’s youtube for some items they bought at Rienda.

This corset onepiece from SLY. It’s so body flattering yet comfortable. The laces are adjustable and it actually wasn’t that short of a dress on my tall body. But I said the sweater material was too thick and worried the fussy weather of Atlanta would put it out rotation. Now it’s quite cold in Atlanta so I’m ready to get into a cute sweater dress.

But I’ve worn all of my winter trends picks already since arriving back to the States so I guess I did pretty well.

 

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Merry Christmas and Happy Holidays! I’ve got a few actual fashion and travel related posts I really want to do, but for now enjoy some Christmas in Japan photos from the last two years, including magical times at Tokyo Disney Sea. Foods, lights, trees and random Santas.

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I’ve blogged about Sweets Forest in Jiyugaoka before but they stepped their game up in a redesign and Christmas fantasy. Talk about a great date spot.
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The walkway up to Sweets Forest is equally pretty.

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I only had one seasonal sweet and this was from a Popcorn pop-up place. Popcorn is still really popular in Japan. They filled popcorn, puffed rice and other light things and poured DRY ICE over the whole thing. The they topped with matcha ice cream and raspberries. It was smoking while I ate it with the toothpicks. Probably super unsafe to be eating dry ice items, but I followed the directions and saved my ice cream until last and made it through. My mouth smoked each time I ate some. I looked like I was vaping LOL

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Most houses in Japan are boring looking and don’t decorate for Christmas, but this one in my neighborhood did ad their garlands even lit up at night.

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Floresta‘s 2016 special donut for Christmas. Delicious as always.

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Line icon Brown is decorated in the Harajuku store for Christmas. Human hand prints for size.

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Cannibal mascot Peko-chan is ready to deliver presents in the Fujiya in Nakano.

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Odd eat-park NamjaTown in Ikebukuro fancied up for Christmas.

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Osaka Shinsaibashi OPA is using Santa to advertise their credit card.

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Shibuya Parco was lit up for Christmas. Cuteness factor by Frances (franceslovesyou)

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Shibuya 109 for 2015 Christmas did Exile and a nice red and green theme. This year it’s silver with Exo. I’m not a fan. They turned an old discount shop on B2 into an event space for EXO this year. Event space (along with theme cafes) is the answer all around Japan on how to deal failing clothing stores and weakening malls. Shibuya 0101 also now has event spaces, theme cafes and floor for otaku merchandise. Quite a step-down for the mall that used to house all Sweet magazine‘s main stores. There you go, trend commentary in a Christmas photo post. BOOM.

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If Roppongi could not get more boring they’ve put out the dullest tree in front of Roppongi Hills.

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Darth Santa is the only way I want presents from now on at Kiddyland Harajuku.

Tokyo Disney Christmas

Tokyo Disney Sea is my favorite Disney, but after going to Christmas event at Walt Disney World Florida I have to say America does Christmas better. But there a few things that are better in Japan.

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Every year Christmas Wishes is the theme of Christmas in Tokyo Disney.

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I buy the monorail passes because I save them. I’ve tried to get myself out of this because it’s cheaper to suica, but isn’t it so pretty?

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One of the Christmas positives about Japan Disney is how they light up the whole park. The Toy Story area is my favorite.

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In 2016 they were a bit too busy celebrating Tokyo Disney Sea’s 15th anniversary so Christmas didn’t get as fancy.

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Another Japan Disney positive is their seasonal drinks and foods. I can’t believe America Disney doesn’t jump on more seasonal foods. Mostly all America does is seasonal cupcakes. I’m not a sweet drink fan but this was cute and warm. I went the day after it snowed in Tokyo and it was still cold.

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The Italian themed Tokyo Disney Sea all wonderfully lit up near the waterside.

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So many adorable seasonal Disney merch. I only bought a cup this year.

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Tsumtsum Disney tree in Shibuya Hikarie Disney pop-up. How many distorted mes can you spot?

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Brand introductions are sparse around here, but I’d like to shout out Japanese accessories brand Memnon that does Larme style accessories.

The brand says they are a small accessories brand made for women who want girly things, and think of their pieces as “dessert in a bag“. This brand speaks to me about why I feel in love with Japanese fashion: quirky individual items that are at a solid price.

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Memnon (メムノン) started in 2010 by the clothing giant BEAMS. The brand which predates Larme, but it’s quickly become a Larme relatable brand. Actually I went searching for photos of Memnon in my Larme magazines and the first photoshoot I opened of the first magazine they were featured.

I think learning a bit about Memnon’s style is really at the core of Larme. They’re womenly but girly. They are inspired by retro items and make-up. It’s a mid-range price point. They’re a bit spicy sweet not the florals of girly items. Their palette is mostly pinks, reds, black and white with the occasional trend color popping in. A lot of ways I’d describe Larme style, but I’m only talking about Memnon.

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Here’s a shot from the Verybrain instagram (favorite of RisaDoll aka Risa Nakamura) with a VeryBrain set-up and Memnon record bag.

I was able to visit the Memnon pop-up at Shinjuku Isetan 2nd floor and took a few pictures and bought some bits. If you’re interested in Larme style, Shinjuku Isetan on the 2nd floor often holds a lot of higher price tag Larme brands.

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One of their most popular styles is the lip bag clutch. They’ve done it in velvet and lately patents for the current season’s patent trends.

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This was from their last year’s collection. I love their idea of a powder puff bag. All make-up is good make-up.

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Their lip love letter key cases, wallets and phone cases are very popular. They’ve also done their shoe pen case in several colors.

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Their possible second most popular style is their eyeshadow wallet clutch. They also did a quad eyeshadow mini wallet.

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The Memnon pop-up at Isetan Girls (2f Shinjuku) was laid out like a Larme brand. Sweet, girly and retro.

Memnon isn’t a brand with a full store, but if you’re interested in the brand you can always purchase online or check out their next pop-up! :makeup:

Social updates: They do not have a store and their website is constantly under construction. The best way to check for updates on the brand is their twitter: https://twitter.com/memnon_tokyo

Next time to buy in Tokyo will be at Cannabis Ladies in Shinjuku Lumine 2 from 11/24-12/04/2016.

To buy online webstore La Cuna del Flor sells most of the Memnon collection.

 

I didn’t intend to take as long between posts but real life, preparing for my trip and this //asmanyexpletivesasicanthinkof// election has take the fire out of my blogging. No worries some really interesting posts to come soon!

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A big trend happening in fashion houses across the world from Burberry to Tom Ford to Tommy Hillfiger is the “See now buy now” approach to fashion. The see now buy now approach is what walks down the runway is immediately available to purchase on-line to the everyday consumer. Instead of months waiting for a item you saw on the runway I’ll with arrive via express shipping days after seeing a leggy model strut it down the runway. From runway to street view in moments has been the dream for fashionistas but it’s becoming a reality.

For Burberry and Moschino and others this means the Winter 2017 shows that happened last month. You can read all about the nuts and bolts of how brands like Burberry are doing this in this business of fashion article: How Burberry is Operationalising ‘See Now, Buy Now’.

Is see now buy now happening in Japanese fashion? Not yet, but signs point to maybe.

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Merry Jenny Spring 2017 now with gorgeous freckles

There are big hurdles for Japanese fashion because it’s not made to work that way. This month’s Japanese high brand fashion week: Amazon Tokyo Fashion Week was a Spring/Summer 2017 affair. Most off-the-rack brands only go a season out so it would be Spring Summer 2017 for now. Instead of the high brands one more season ahead, New York Milan and Paris all showed Winter 2017 looks.

Most off-the-rack brands (all Shibuya 109 brands, Shibuya Lumine brands etc…) do not do fashion shows, or when they do they are mid-season to push more season sales (Tokyo Girls Collection, Kobe Collection etc…). Instead they do exhibitions ( 展示会 tenjikai) which are showrooms of the clothing and from seeing these samples select shops (which carry a wide variety of brands online or in stores) and models/talent/press can preorder these items. These preorders come out pretty much the same time as they do to the everyday consumer but doing these exhibitions generates hype from models and talent and sales for the season from select shops.

Giant clothing company Mark Styler (aka Runway Channel website) which runs Mercury Duo, Dazzlin, Laguna Moon, Murua, Emoda, Gyda, Evris, Merry Jenny, Eat Me, Jouetie and others has decided to make a tiny change. This week during running their three days of exhibitions they also decided to release catalog and preorders on the Runway Channel website for the Spring 2017 collection. Thus far only Merry Jenny and Evris Spring 2016 are available but only for a week. But this is a significant shift by a very large clothing company to get closer to the see now buy now approach.

The clothing preorders which release from Janurary to March is the traditional “1st collection” time for Spring/Summer releases. Which about 30 items from Evris and 13 items from Merry Jenny this isn’t a huge amount for such a giant as Mark Styler.

I’m very interested to see how Mark Styler’s plan works. They chose two of the brands that skew younger and have few stores compared to the giants of Dazzlin or Murua. Checking the webstore rankings many Evris Spring 2017 items are in the top 30 so it’s showing promise in this infant stage. It is worth noting that the Evris phone case is the biggest preorder item because it’s much easier to decide what your phone is going to wear 6 months from now than yourself.

This approach is not new to Japanese fashion accessories centric brand Honey mi Honey and girly adult Rosary Moon do tend to put their collections up far in advance and often right after the exhibitions for preorder. However both are smaller brands run by smaller companies. Neither capable of shoving the trends.

Some pros to consider: It’s definitely not as close to see now buy now as Western high brands are doing, but this is also a start of dropping the curtain between the tastemakers of buyers and press and the everyday consumer. A more socialist fashion plan? I’m for it!

Some cons to consider: The concerns as business of fashion has put them is do these early presales hurt the regular season sales? Are people over shopped before the season even starts.

 

After all that how about some visuals?

Evris Spring Summer 2017 First Collection

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Trends to note: Contrast denim (I see this becoming big ss17), Embroidery carrying on. Printed and lace over jackets instead of the thin cardigans from last year, chokers, low necks, and vintage-feel items.

Merry Jenny Spring Summer First Collection

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Trends to note: mules carrying on from Fall 2016, wide pants continuing, sheer overdresses, frills and flounces (big Spring 2017 trend across all brands).

The first pair of pants actually have pearls sewn to the front. I’m all about it.

 

A week only seems quite short to test the waters, but hopefully this trend continues. I’m enjoying the curtain a little lifted.

 

 

I’ve gotten a little bored of Snapchat so I’ve fully moved to instagram stories. I used to not post much on Insta, but I’ll try again  :heartguy:

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