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Another Sly girl to add to the list! I feel like I’m snapping some of the most cooly casual girls. Like I said in my Sly Japan fall post the shop staff are always simple stylish.

 

-brace yourself Mitsu rants-

 

Walking through Shibuya 109 recently I was a bit disgusted (disheartened maybe a better word) to be honest. For a lot of reasons but the one centric to this post is the brand originality dying.

It feels like three factions of clothing have developed in Shibuya 109. The three being:  OneegyaruLarme-kei and Normcore basics.

I’m happy for Oneegyaru even if some of the trends get repetitive in so many stores that carry it now (Datura, Lip Service, Rienda, Delyle Noir, MARS, Golds Infinity, Sneep Dip and that’s not counting the discount brands). I mean which floral onepiece do you choose? But I mostly bought from Oneegyaru brands so I’m hate free.

I also really like the wide style range of Larme-kei and glad the youth are getting something to have fun with. And there’s a lot of brand originality with Swankiss, Honey Cinammon, Liz Lisa and Kokokim all serving really different looks.

 

But Normcore Basics…

All the side eye.

I don’t care who you have modeling it, or how pretty your shop staff are. It’s a plain cotton shirt and a basic khaki trench. It’s boring. There’s barely a print in sight. And in the hyper-competitive world of Japanese youth fashion how are you distancing yourself? You’re Zara at a higher price point.

I seriously wonder what has made so many brands look at Zara and Forever 21 and H&M encroaching into Japan and thought the way to to beat them is to look exactly like them. #idgi

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Egoist | Spiral Girl | Envy M – basics

I’m so shocked how many brands are swayed by it. Spiral Girl and Egoist being the worst offenders. And sure… I like basics but how do you decide to buy your basics from one store and not the other? I feel like I’m getting philosoraptor up in here. These shops are bound to close or just slowly fade away…away…away…  

3rd by Vanquish recently closed and it was a basics offender.

 

So that was my rant. And there’s a point coming to it.

My point is Sly and Moussy have been serving up simple cool style with a focus on basics for a while, but they do it differently and have done it since before the Zara/F21/H&M boom into Japan. They do it by original prints, great shoes, and big jewelry (you can see both in the background of these photos).

So while the Sly girl may jump into F21 for her basics, she may top it off by cool Sly shoes or a printed top. Sly and Moussy have been doing what they’ve been doing for years and it’s successful!

 

-and finally Mitsu has stopped ranting-

 

And their printed tops was the reason I stepped into the Sly at Sendai Forus. I found a fun top I really wanted but wanted it in the most popular color of black. It had sold out at every Sly store I checked from Shibuya109 to Osaka Shinsaibashi OPA. Thankfully it was available at Sendai Forus and I was also able to snap this gorgeous shop staff.

 

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Sly and Moussy have been known for their denim for years. This girl pulls off white denim with style.

And so much styling skill. The pushed up sleeves, the way her jacket hits just at the right level. Black shoes to not distract from the all-white look.

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And behind her stylish frame is lots of prints and fun mix and match styles.

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Excellent fitted denim always look good season to season.

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I loved her make-up. Great thick cat-eye, pink lipstick, subtle lashes, 3-tone circle lens, flat brows. Everything that’s popular right now.

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Lens, lashes a blonde and some great styling. She’s a gal, just a more simple cool-Onee one. As usual I try to tag all my short haired shop staff I’ve taken photos of. Either short hair or short hair gyaru. Feel free to check the tags to hunt down some short hair inspiration.  :hearts3:

Sly for Spring part 2

I previously talked about their Western Boho style for Spring, but these new offerings on their webstore are more typical Sly.

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The popular knee-length skirt trend this season done in a bold print.

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Crazy printed phone case that sold out immediately.

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Every season Sly does fun retro printed shirts. This one is called “Eat the Donut”  :heartcat:

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Sleeveless A-line swing dress a very popular style for spring.

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Sly doing really good beyond-the-basics denim.

Need more shop staff posts? I’ve got you covered 

Need more Sly? Always room for more Onee-cool

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I keep meaning to blog but I’ve been exhausted. Please stay tuned to Twitter and Instagram for updates and I posted a mini spam of the new Ageha on Twitter today.

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After my Rady Shinjuku Lumine shop staff theft post I promised I’d post about the Rady Tokyu Plaza ladies. The Tokyu Plaza girls have lived under the shadow of the more popular Lumine EST store but with that store gone the Tokyu Plaza one in Omotensado is bound to be booming with business.

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Two fabulous casual Rady styles. Love how a jeweled tunic and jeans just looks so Onee casual with a comfortable pair of heels and the right make-up and hair.

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Both short haired! I love short-haired Oneegyaru. They still really look lovely and put together and show how it’s not just long-hair that makes lovely Onee hair.

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The store is centered around a jeweled diamond. It’s really big and pretty.

Sorry to block out the shop staff’s face. She was caught off guard and looked a bit severe so I didn’t want to show a bad pic of such a pretty lady.

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The girl on the left’s wonderful make-up and delicate accessories.

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I love how her lipstick matches the Rady logo. And somehow works with such a cool-toned outfit. Looks very summery!

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Even super cute from the side. Such lovely hair with volume Onee curls.

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The girl on the right’s nails were spectacular. Perfect Rady style without using the traditional prints. I really want to recreate those Swarovski hearts sometime.

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This is a photo of the store I took when it first opened in 2013. The style was much more neon back then. The whole look seems to have softened. The store is still beautifully white and sparkly and gorgeous, however.

The Rady Staff Blog constantly updates if you need more Rady.

Rady Spring picks

Rady has been putting out their Spring collection on-line (http://rady.jp/) and have been selling out as quickly as they stock it. Even with the scandal of earlier this year the brand doesn’t seem to be slowing down. I don’t know how Onee I put myself as. I guess I consider my style more vintage-cute-lady, but this Spring’s collection has gotten me wanting so much.

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Left: the peach tone looks so nice for summer without being another pink item in the overloaded pink of Onee styles (lavender, blue and yellow also popular this season). And I like how this piece gets away from the trend of just a jeweled neckline.

Right: I love a onesie that is loose on the top and does a nice flare out with shorts really leg flattering.

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Two really body flattering prints.

Left: Set-up that focuses the light upward and towards the face and makes the bust look bigger. It also does an arm flare so the shirt doesn’t make the arms look bigger and allows for more air flow during the horrible summer months.

Right: A long narrow front makes the body look slimmer.

Rady is not only killing it with their original prints but how body flattering they are. I was going through their webstore again and found example after example of how they really thought of a woman’s figure. Like how the flared sleeves conceal a smaller breast shape, or how this higher waisted dress flares just enough to be belly flattering.

Mini side rant but I see a lot of brands just slap prints down or do a cut on a dress and it doesn’t seem it corresponds to how the feminine shape is at any body type. I really love that Rady (also Datura) are thinking about the shape of the woman and how to flatter it best.

I will definitely be taking more photos of Rady staff this Spring because I’ll be shopping there a lot.

In case you missed it: Previous Rady posts including more Shop staff snaps | Over 100 shop staff snaps across Japan

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Himeji Castle sakura (姫路城 Himeji-jo) was a last minute choice after the big mountain trek to Takeda Castle. I looked at hanami-walker which is an overly complicated guide to sakura viewing in Japanese. However it’s got great information on light-ups (night viewing) and festivals. I saw that there was a light-up at Himeji Castle and since it was on the way back to Osaka we decided to make a detour. Himeji Castle has a great website in English if you’d like to visit.

 

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Himeji Castle’s mascot is Shiromaru Hime (しろまるひめ). Or White round princess. Silly, but cute and even with her own website: http://www.shiromaruhime.jp/. Her cherry blossom accessory really shows well known Himeji Castle is for their sakura.

Note: Himeji Castle is currently being restored so it may not be the best photo op, but the grounds are lovely especially during sakura season.

EDIT: It just reopened!  Ellie says they will have even more celebrations this year! Yay

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Himeji castle #fromwhereIstand thanks discount shop G.U. for the cheap pants and shoes together 1,400 yen or $12 good enough for a hike.

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Weeping sakura last longer so you’ll often see them in bloom while the “pink snow” has started.

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The pink snow is the best! End of the sakura season is so underrated.

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Twilight heading to the Himeji Castle sakura light-up

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Like snow, but not cold and PINK. Perfect.

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The actual light-up inside the main grounds was cool AND FREE!

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For light-up locations in Japan (sakura and koyo season) they use dedicated spot lights that make the colors really POP.

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Even at the end of the Himeji Castle sakura season the light-up was still great.

Himeji Castle Omiyage!

Compared to other Japanese castle mascots (list) Shiromaru Hime is a true winner. Thankfully Himeji had lots of omiyage to buy to show off your Shiromaru Hime love.

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Sadly both strawberry to show off the strawberry over sakura love but they look tasty.

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Himeji City also has its own mascot and it’s Kuroda Kanbei or just “Kanbei” (官兵衛). It’s based on an actual historical guy named Kuroda Kanbei (english | wiki).

Himeji Castle in Hyogo is a really nice visit and very convenient from both Kyoto and Osaka. There’s also a Hello Kitty cafe that I wish I knew about earlier.  Himeji Castle sakura are really lovely even at the end of the season so if you’re in need of a short trip from the Kansai area, take a look.

Need more sakura? All the sakura posts on the Doll here

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