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Posted by Mitsu | shop news | | Wednesday 25 January 2012 12:31 pm
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Maybe this should be a 109 stores IDOBA series part, but I just wanted to show some Winter looks by the hard style gyaru brand DIA (ダイヤ “die-ah” like Diamond). Photos from this post were taken in the Saitama Arche mall and the 109 Machida (Yokohama) mall.
Hopefully through the photographs you’ll see what DIA is all about but if not…
DIA keywords for all seasons are: gold accessories, sleeveless or open shoulder, denim bottoms, chains, leopard, fake fur, and extra gold details (large buttons, open gold backs, gold chain shoulders).
DIA has only store blogs and no real website. No on-line store. No nothing. So store pictures are the best way to show their merchandise. It’s not like I try to avoid discussing D.I.A. but with a) a style that doesn’t change much and b) a brand that’s crap at representing themselves on-line …it’s hard to generate content for it. 
One of my favorite girls Rii at utsukushiigal is a wonderful girl to see her D.I.A. style through her archives. 
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Posted by Mitsu | shop news | | Tuesday 24 January 2012 11:25 am
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A change is taking place at Golds Infinity and with Spring coming it’s a wonderful opportunity to talk about it and discuss what’s trending for agejo loving ladies.
Golds Infinity has been around for several years (since 2005) and yet their design style has changed for this season and it’s enlightening about the state of agejo. Golds Infinity also has a sister brand called Albina which needs discussing. So let’s get right to looking at cute Spring clothes!
Golds Infinity details:
katakana: ゴールズ インフィニティ
number of stores: 6
website: http://www.goldsinfinity.com/shoplist.html
blog: http://ameblo.jp/goldsinfinity-official/
since: 2005
their concept this season: None listed, but for last season it was “Elegance Casual mixed with a Traditional look”
what it really is this season: A more adult agejo. Becoming a more grown up brand with slight sexy touches.
Golds Infinity catalog shots
Golds Infinity doesn’t do a true catalog, but they do have a simple photoshoot to show their new looks.
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Posted by Mitsu | shop staff | | Monday 23 January 2012 3:23 pm
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So lovely to continue this! Finally beginning the pictures I took during my time in Japan from October to November of 2011. Lots of cute wintery/fall coordinates from gal stores.
Murua – Ikebukuro Parco
Two lovely ladies from Murua. The left dress was special to the store (genpi). She had this lovely pink hair color and was wearing Momoko’s Safari Brown Fall in Eyez lens. Her make-up was just as amazing.
As far as coordinates go I was so in love with the girl on the right. I now want that striped cardigan.
What’s even better is I got to experience my day with the fabulous Alanna of VivaRilakkumaTime 
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