Deco Part one – An Intro

This is part one of Universal Doll’s Deco series. Inside I’ll explain types, how-to, recommended stores, deco in the media etc…

Part One: Intro
Part Two: Visiting a Pro Shop
Part Three: Simple How-to (including recommend supplies and shops)
Part Four: Advanced Techniques
Part Five: Great Deco vs. oh… that’s uhhh nice

Now onto Part One!

So what’s Deco?

Deco (デコ) Short for decoration (デコレーション)、it’s also common to use this kanji when speaking about it 凸, meaning brow or raise. It’s all about adding decoration to everyday objects. Most common is decoden (デコ電), meaning to decorate your cellphone.

Show me some examples!

Sweets – big in the lolita community but not as much in the gal community or with everyday Japanese girls. Although local toy stores are now offering a sweets making package and ramping up some interest.

Kirakira – sparkly mostly full crystal especially full Swarovski work.

Character – Rillakuma and Hello Kitty are favorites but anpanman and other old standbys are done as well. Seals for rilla are available at toy and deco stores in Japan. Hello Kitty official Swarovski deco is only done by Bling me, who have a few stores in Japan one being in Shinjuku st. in Tokyo.

Pucci – replicating the design aesthetic of Emilio Pucci done usually in a heart style, but also stars and other styles are seen.

Rock – metallic, big chains, large stones either gold or silver emphasis with traditional rock colors often used (red black). A simple rock style is targeted towards guys with skulls and such adding a male touch.

Glamorous – this often refers to getting a logo done on your phone such as Chanel or Louis Vuitton.

Princess – crowns, lace, ribbons and other Hime aspects. Popular with the Hime and Agejo crowd.

Ageha x Deco King

Mori – using large stones to create a look. Mostly Swarovski and done on small items such as pillcases or as a small emphasis like a mirror.

Advant Deco – Things that may neither sparkle nor have depth to them. Deco is also the term for when you simply cover your phone in stickers or put a skin on it.

(images taken from Glam Baby, Pinkberry and Cocohoney)

Where can I learn more?

article discusses the rise of deco and Glam Baby in particular.
Nikkei’s article on deco-den in Japanese discusses the history and evolution of deco.


  1. bxcstasy
    June 19, 2009 / 5:30 am

    WOW~! REALLY informative, honestly… I looked online like crazy, and NO ONE has done such an in depth explanation like you! YOU'RE AMAZING~! Can't wait for the next part~! <3

  2. Anie-Nicole
    February 3, 2010 / 7:09 pm

    I really like the Princess & advent deco & sweets one, but i can never find anything like it. (live in the usa :[ ) would u recomend any stores?

    • Mitsu
      February 3, 2010 / 7:14 pm

      Ordering from overseas is your best bet and constructing pieces. Check out

      • Anie-Nicole
        February 3, 2010 / 7:24 pm

        really? alright and thanx^^

  3. pam
    February 25, 2010 / 3:28 pm

    I need small Chanel parts for nails. I need number 5, the double C logo in black and white. Do they have them in Japan?

    • Mitsu
      February 25, 2010 / 3:41 pm

      they do it’s best to search online auctions for such things, or well…. buy cheap knockoff jewelry and remove the fasteninings.

  4. September 16, 2010 / 7:39 am

    A little question :$ I am just a the moment of making a site that will contain everything about deco, I wanted to ask you if you would like to help? and if you don’t have time to help, could we maybe use this article you wrote? we are going to mention your name offcourse! What do you think? the link of the site:

    • Mitsu
      September 16, 2010 / 12:29 pm

      I’d rather you not use the whole article. Maybe a passage and then link here. Using my material to benifit your site seems a bit… one sided don’t you think :(

      • November 14, 2010 / 3:55 am

        okay! No problem.
        Than I’ll just add a link to your page :)

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