I’ve been wanting to talk about OraOra Kei for a while now. Actually my first post on the Doll mentions it, but I guess I need to dive deeper into it. OraOra-kei has kanji attached to it 悪羅悪羅系 the kanji has a nonsensical meaning of evil smooth. However it’s more the pronunciation that’s important since Ora is the manly sound used by yanki to say “hey” or “look here”.
OraOraKei is a continuation of yanki culture with the addition of Onii-kei gyaru styling. I know after seeing some pictures you might think, hey this is not gyaru. But it is, and many 109-2 brands are latching onto it. Soul Franky is opening it’s own OraOra side brand on 2010/1 and hunting for models currently to be the face of its brand.OraOra has risen for a lot of reasons. Mekas blog has another contestable article about them here. I will agree it has come from outside Tokyo, but its headliners are Tokyo based.”
OraOra Style is characterized by
- Track suits, construction wear, or suits with a black and sometimes black+ gold theme
- Extremely tan skin
- Short cropped hair, often with Atsushi-styled lines shaved in (see below)
- Sunglasses or fake glasses, worn either on the eyes, forhead or behind the neck
- wa tattoos such as yakuza-styled sleeves or back pieces
- high brand accessories such as D&G sunglasses and Louis Vuitton pochette gange bags
- A group, OraOra boys are extremely group oriented aka they travel in packs
- Cars or bikes especially those that are monstorous or bosozoku culture.
The rise in OraOra I think has happened for four reasons.
– The lowering economy does lend itself to yanki styles.
– The sharp rise in Hosto-kei last year with 109-2 brands putting out suits for the first time, tends to support a backlash to a manlier side of gyaru: currently that’s OraOra-kei
– With the Game network headlined by Dj ACE, they have been like prophets preaching as they travel.
– OraOra is supportive of a wide range of ages, Soul Japan was featuring an 18 yr old and a 43 yr old.
I think it’s impossible to not look at the Game network when looking at OraOra-kei. Ace began the Game website earlier, offering OraOra clothes along with psychedelic trance cds. In essence he was beginning to sell a lifestyle. A further extension of that is DJ Ace’s Rebel clothing line that he sold off the Game website. Rebel clothing has grown into a wildly popular brand (the top rated by Soul Japan viewers), with Men’s Knuckle noticing the fad in August 2008 and Ladies’ Egg in October 2008. Both within the gyaru/gyaruo circle, but focusing on what is a yankii fashion.
Under the Men’s Knuckle umbrella, Soul Japan came out in May 2008, focusing solely on OraOra culture.
Now another yanki culture is born. However, that is not to say Bosozoku have died out. Last time I was in Osaka I could hear roar their trade-marked capped engines made circling Osaka every 30 minutes, and I was on the 28th floor ^_^;; If anything Soul Japan tries to latch onto 3 markets at once Bosozoku/car freaks, K-1 hopefuls, and new manly Gyaru.
Oraora has two main idols. The names people repeat when saying they love OraOra.
Atsushi from Exile
The lead singer with the velvet voice and looks that attract a manly guy to say hey… I love you, not in that gay way, just I love you man.
DJ Ace who is designer of the Rebel clothing line, DJ, Producer and model.
Ora-ora is here to stay for 3 reasons.
This is not as a common as the looks presented in the October and December 2008 issues in Egg