Two popular brands have released pictorial catalogs on their websites. Both have put together some good looks for the season and they’re both working within the trends. Now it’s up to you to decide who has the strongest looks
S P I R A L G I R L
Spiral Girl, loved by gal idol Tsubasa, is a very popular brand offering a lot that’s not easy to classify as “agejo” or “haadi” or “classic gal”. It does more a pop look with mod touches, and can put together great pieces.
Spiral Girl details:
website: http://www.spiralgirl.jp/ http://www.spiralgirl.com/ (english)
number of stores: 13
years around: 6 in March 2010
this season’s concept: “Cool” “Sexy” “Spicy” We propose a saucy feminine style combining these three tastes.
what it’s really this season: Pop/mod blend with Alice in Wonderland themed looks. Emphasis on red + monotone.
Current thoughts on the campaign: A bit too costume-y at times, but I can definitely see the items separately worn. The one suspender, lip print on the knee tights look is my personal favorite.
D U R A S
Duras after having a few boring seasons had a bit of a breakout last Fall, and it’s become popular with older gals. Its price point tends to be a bit higher than many gal brands, too. Their collection looks to be another good one with definite basics and their ad campaign is HOT!
number of stores: 17 stores, 2 outlets
this season’s concept: “NeoClassic” simple basic items that can all be combined together form different looks.
what it’s really this season: 50% celeb style 50% french romantic vintage ala Brigette Bardot.
Current thoughts on the campaign: AD campaign wins this, and I see some looks I could find myself in. Style 9 with the lace cardigan is adorable and the leather jacket combined with the frill shirt and denim shorts seems quite stylish and very seasonal.
Which brand won it today and what are your favorite looks?