Character x gal brands are huge!! It used to not be that way until a sassy kitten named Hello Kitty decided to cuddle up with JSG and Delyle. Then poof Mickey, Betty Boop, Marvel characters, Snoopy, Usavich’s Rabbits and it’s blown up!
W*C decided to make its own mascot and you know how well that is doing (in case you don’t, it’s HUUUUUUGE!). :sparkle2: I am wondering if other brands will try to make their own in the future.
So far the brands involved with character goods are: w*c, ReDark, Vence, Spiral Girl, Lip Service, Glad News, JSG, Delyle, Ruvap, Moussy, LDS, LB-03, Love Boat, Liz Lisa Doll and Miia.
Let’s take a look at the character pieces happening for Spring!
JSG x Hello Kitty
Spring’s newest JSG parkas done as a collaboration of JSG, Popteen and Hello Kitty. Very hade.
Since I don’t talk about JSG a lot, I thought I’d discuss JSG while it’s a topic.
JSG history and current state:
JSG stands for Japanese Super Girl, it started out in 2006 as being produced and designed by Kaoru Watanabe of late Egg magazine fame. Whether she still has creative control is unclear, but JSG continues to have a strong following with teenagers. It’s under the Credge brand which controls Lip Service, Valentine’s High, Minirdees, and men’s brand LaGust. JSG is going strong with 2 new branch openings this Spring in Shinsaibashi OPA (Osaka) and Kawaramachi OPA (Kyoto).
If you’re missing Kaoru, she’s recently begun to blog again about new mama-hood on her ameblog she continues to stay in the top 250 bloggers in the rankings despite being out of magazines. :sparkle2: Go Kaoru, go!
Delyle x Hello Kitty
While I love their last year’s designs more (parka and t-shirt here), I still think they did a cute job and the logo on that dress is adorable. Everything is sold out for Delyle, so fast :!:
Glad News x Mickey
I’m a bit shocked that Glad News got to do a Mickey collab since they’ve been doing a skull + Mickey ear print that seems stepping on Disney’s toes. Luckily Disney still agreed to do a collab and I really love the results!
I know some of you may be seeing this and thinking meh, it’s nothing special. But I really love the old-fashioned take on Mickey. Also Glad News’ take on the classic Chanel round bag is completely rock-kei and updated with studs and the Mickey print.
Look how thick the printing is and the 3-d affect of the circles and the below print shadows. It reminds me of classic animation techniques. I love this :sparkle2:
I also bought the denim shirt, but mine was their rare release with black lace on the back and top shoulders to create a western look. I’ll post about once I get it. I figured once I got bored of denim shirts and lace I’d still love it because I love Mickey :sparkle2:
Miia x Mickey
Miia is barely a month old yet it’s secured a collaboration with Disney. Go, go Miia!
Both stoles are sold out but the light print bolero is still available. Love the cute Miia x Disney plush collab, too. Great collabs to go with their pop gal style
Spiral Girl x Snoopy
Popteen lists Snoopy Collabs as #10 in their top 10 Popular Shop Trends :sparkle2:
The prints by Spiral Girl.
Both shirts come with the center Snoopy. Sigh I hate saying this because I do love Spiral Girl and I’ve bought some pieces from their Spring collection, but these prints are a snore. I think this may be the case of buying the t-shirt so you can get the cute Snoopy plushie that comes along with it.
Liz Lisa Doll x Usavich
Some of you may be going wtf is Usavich. It’s a deranged cartoon about Russian rabbits in prison and breaking out on MTV Japan (more about it on the wiki page here). I love it because it’s Russian influenced and I love Russian things It’s region locked on its English website, STUPID!
The main characters: Kirenenko & Putin
Love this print! It has a very cool movie poster feel and the baseball tee idea was a good casual touch.
Crazy print parka that reminds me a bit of Cocolulu
This one is quite creepy for me. Even though the eyes are placed high I think it’s just very hard to wear a large face shirt without doing the whole eyes = boobs, nose = belly button, mouth = ladybits. :!:
Look at one of the staff-chans wearing the shirt. Freakin’ cute!
Lip Service x Betty Boop
While JSG does hade gal, Delyle sticks to sweet-kei, Glad News does rock-kei, and Liz Lisa Doll did pop gal, where’s the Agejo love? Well Lip Service did a tiny collab last fall with Betty Boop.
Originally posted with the Lip Service Winter Catalog
So far this is the only Agejo x chara collab. I bought since I felt it was quite cute while still being Agejo and mature I hope Ma*rs chooses to do something in the future, but for now all we have is creepy bear pouches
You can Chara your look!
This is another easy way to mix pop gal into your look. Character t-shirts aren’t all done by gal stores. There’s over 2,000 listings for Mickey Mouse under women’s clothing on eBay right now! Most are under $10.00. The same goes for Hello Kitty! Following gal trends doesn’t have to be expensive!
These can all be paired with the pannier skirts (the fluffy ones) or boyfriend jeans rolled up. Stick on a scarf bow, wear heels and poof!