Let’s take a look at the new Mori Gyaru trend and see how to make it work for you through clothes and hair.
Mori Girl （森ガール） is an on-line rising fashion trend. It’s general essence is how a girl living in the forest would look. So there’s an emphasis on ethnic, homespun, loose, casual. Mori Girl according to wikipedia started with the 2006 mixi page and slowing gaining popularity in 2008. The magazine Spoon even put out a lookbook all about Mori Girl. The Mori Girl look started to be worn around places such as Koenji and Daikanyama in 2008 and now is becoming a Harajuku look as well.
I can attest to the Mori Girl look popping up in Koenji, since I lived there in 2008. I know those who study Japanese fashion think Spank is a largely Koenji thing, but actually it’s much more Mori Girl and V-kei around that area. (Mori Girl images from here)
The Mori mixi community created a wonderful list of what makes Mori Girl style and the Mori Girl live journal community translated it here.
Mori Girl vs Mori Gyaru
Now some gal models are taking Mori Girl (森ガール) and making it Mori Gyaru (森ギャル).
In the April issue of Popteen Yui Kanno (結以菅野) talked about how her summer style would be more Mori Gyaru.
Mori Girl with a GAL twist!
Yui-chan’s selected recipe for Mori Gyaru!
Recipe 1: Use white, beige and brown combined! Those 3 colors are very natural colors.
Recipe 2: Wear a vest and a stole to overlap! Layering is a very Mori feeling!
Recipe 3: A cardigan and a skirt that are long! A Long x Long Mix! A long look has a lot of impact. An I-line shape is very Mori Gyaru.
Recipe 4: Perfection is a loose silhouette!
Recipe 5: Natural Fabrics like All Cotton is a Mori Match!
Recipe 6: Hair Styles should have a natural and artless look! Mori Hair is super relaxed. More like a gaijin’s style on how it’s a natural and relaxed wave. (note: Jelly also favors this look, Maya Mori does it often, they also had a section on it so it’s not only Mori)
I point these rules out and Yui’s style to give more info on Mori Gyaru, but personally I feel her take on it is too much Mori and not enough Gyaru. So let’s look at some other ways to try the Mori Gyaru look.
Rin’s Mori Gyaru
Back in Rin’s top 10 she listed Mori Girl as one of her faves, but she made it much more Mori Gyaru. She says “Mori is Natural but let’s not forget to raise it up”. She puns it with the word Moru (盛る) which is the term a lot of gal magazines use, as in the bible of Gal Mori (ギャル盛り).
I really like her fashion choices of this of keeping the skirt short, and staying with gal brands. Yui’s looks had some gal brands in it, but often she stuck with non gal brands.
Yumetenbou’s Mori Girl
Yumetenbou decided to put together looks that were Mori Gyaru. Lots of cute looks and cheap items.
I feel they pull off a very successful Mori Gyaru look. Especially in their promo shot. The natural large curls look very Mori yet still Gyaru.
Mori Gyaru trends to follow
If you like the look of Mori Gyaru here are a few trends and items to incorporate into your look.
1. Flower Prints
3. Denim items
4. CanCan Hats in Natural colors
6. Floral accessories
7. Cotton berets
8. Maxi dresses
10. Loose Cardigans
11. Small ribbons
I know many will think Liz Lisa’s current collection is very Mori, but at the same time it’s not because there are so many Western aspects. It’s important to stay away from Western when working a Mori Gyaru look.
Let’s do Mori Gyaru
I dredged my closet and combined two outfits that echo the Mori Gyaru look.
Scarf: La Foret store
Skirt: ANAP Chille
Here’s a shot of all the nice textures working together. The sheer lace of my skirt, the delicate chiffon of my scarf and the nubblyness of my poncho. Working texture instead of color is very Mori.
A bit more color to this one, but still staying simple and organic looking.
Dress: Rose Fan Fan
Vest: Rose Fan Fan
Belt Necklace: Rose Fan Fan
Scarf: La Foret
Close-up prints of flowers and lace.
Mori gal loves details so I added a thin beaded belt as a necklace and kept the ends under my scarf. Lots of beige textures.
So even though we’re staying with some Mori Girl rules, Mori Gyaru breaks others by wearing heels and short skirts. I am sure my tan sticks out a bit too I also tried to stick with 109 brands except for my scarf.
One of the points I really liked in the Popteen pages was Mori Gyaru hair. Braiding is a very natural pretty way to add interest to your hair. If you need braiding inspiration: read an early article of mine on the bang braid and the Momoeri braid
But I really loved the little tiny bows and braids in Popteen so let’s do that.
Start with a gaijin wave.
Okay I am a gaijin: check!
I let my hair wave naturally: check!
Then I made little beige ribbon bows on blonde bobby pins (blonde bobby pins OMG genius! )
Then I simply french braided a section of my hair and put them in. I was in a hurry, it took 3 minutes tops
If you need more Mori Gyaru hair help or even other hair help, the ever fabulous bloomzy blogged some here. She coincidentally is the FHF on SaraMari’s blog. Two of my favorite bloggers combine together, it’s wonderful. Go check both out
I’m curious how the Mori Gyaru trend will evolve and last. It’s not exactly my style, but it’s fun to switch into.