Due to kitty delays I’m going to be packing this all in, so we’re going to go fast on the Doll. Autumn collections for 7 brands in 7 days (if everything works out right ) Lots of lovely eyecandy to see and trends to discuss :upani:
This is a post about EGOIST for Fall 2010, but it’s a post also about shop staff. make-up and more Super image heavy post today with 26 images below :upheart:
style: celeb, adult, casual
website: http://egoist-inc.com/ english http://www.egoist-inc.com/en/
number of stores: 27 + 3 outlets + 2 stores in Hong Kong
this season’s concept: Play Gothic “Only one mouth for a reason, a dream within a dream”
what it’s really this season: Celeb casual with strong overseas concept
model: Seri Iwahori (34 year old ex-Vivi model)
Fall 2010 Catalog
At first glance seeing all those shots it looks so much like Rumi of fashiontoast.com. Even the styling. Which is kind of odd knowing that Rumi herself modeled for Mercury Duo, and the Mercury Dup shots were styled much like her blog. :worries:
All my worries dissipated though when I got to see lots of shop staff in the current Fall/Winter coordinates. Much less Rumi and much more Egoist.
gyaru trends shown: printed tights, damage slash denim, trench coat, fur, fur tail, leopard, blouse, plaid, thigh-highs (thigh highs are not new to gyaru but they are a total fall trend therefore more brands will be doing them like Egoist who doesn’t usually do them).
Egoist Shop Staff in Fall Coordinates
Instead of the bowler or pork-pie, Egoist has decided to go with the flat-out fedora. I really like their fedora + glasses combo idea, great for times when I don’t have time to do my eye make-up
Dot print, sheer frill blouse and fur tail highlight this sexy coordinate
I love that she goes for leg lengthening vertical stripe tights instead of thigh baring stockings. Casual sexy :upheart:
Almost an exact same coordinate done by a shop staff in a completely different store. But their looks both have different intents. Small details change everything, fashion is so awesome. :thumb:
While I would look like a fatty in this, I do love the low slung belt paired with the tibetan fur vest
All black coordi that looks so fashionable and sexy
I love the wonderful popular fall Olive color mixed with feminine lace and yet super casual.
Is it me or does this girl look like she’s crossing her eyes?
All the shop staff of the Kawaramachi Egoist posing together.
Ahh I love pictures like this of real gals (let me clarify that shop staff are like half-models chosen for their looks) all posing together showing how they interpret Egoist style. :heartshake:
Egoist Shop Staff Make-up
The Egoist Press Blog (http://ameblo.jp/ego-pr/) decided to showcase 3 different shop staff and highlight a portion of their Fall make-up. I absolutely love seeing this and I feel more inspired by pics like this than photoshopped magazines anyday.
For this shot they wanted to discuss the dark smoky eye. Lovely when paired with a nude lip.
Not the best pic of it but they’re highlighting the turquoise blue eyeliner that has been a trend in gal lately (especially the one put out by Nars).
Here highlighting red lips which she seems to be using a lip stain.
Opinions? Tell yours!
I like the styles shown, I think because I like how they’re on shop staff. The catalog shots seemed to have washed out a lot of color, although that lace trench coat is quite lovely.
Although a bit bland, they are in line at what Egoist does right: sexy casual everday wear. That’s what I really like about Egoist is how daily their pieces are. I have worn some of the pieces I’ve bought from them to death. Personal favorites are the dotted blouse and floppy fedora