Spiral Girl is one of my favorite brands and they’ve carried over their pop gal concept into this season mixing military. Spiral Girl doesn’t take itself too seriously and that translates well into their bold catalog.
SPIRAL GIRL details:
style: pop gal, trend
number of stores: 28 stores (3 in Tokyo) + 1 outlet + 1 store in Hawaii & 1 store in Taiwan
this season’s concept: None stated
what it’s really this season: Military and 90s grunge themes with bold red x olive combinations
model: Kiko Mizuhara 水原希子 (Vivi model)
Fall 2010 gyaru trends featured from Spiral Girl: chino pants, badges, nordic print, military, chunky knits, fuzzy black and white sweater, printed tights, olive, red, shoulder stole, brown leather x sheepskin, fur boots
Spiral Girl AW Catalog
Sorry for the repeats, but I wanted to be able to show the best view of all the items. :worry: I really like this catalog, not exactly because of the styling, but the great idea of an editorial shot and then a more shopping catalog shot next to each other. Being able to see how each piece actually looks without background or modely poses is such a wonderful idea :butterfly:
Spiral Girl this season is mixed for me. There’s things I must buy and then things I would never ever buy. I would buy the entire outfit of the blazer x dress outfit in the 3rd coordinate shot. I also really love the sheepskin jacket and over the knee boots in the American flag coordinate. :heartshake:
Spiral Girl Shop Staff in Fall Coordinates
In the Egoist post many of you commented on enjoying the shop staff photos (thank you I do listen :waves: ), so I tried to hunt down a few. Not as many this time all from the Spiral Girl Shinsaibashi OPA store in Osaka (blog).
Great use of the leopard scarf to give this look some print interest.
Cute badge blazer and leopard hat combination
The blouse dress is a repeating theme from their Winter & Spring collections, but it is still in trend now. Interesting use of a mannish boot with a girly outfit.
A way shop staff try to pair a Winter item with a Spring look since this is one of the worst months in Japan heat-wise.
The knit bow stole was from their Winter collection as well, but looks to be a great alternative to a poncho :heart2:
Again shop staff trying to sell a Spring/Winter mix with the olive pant yet summery flowy shirt
After seeing some Spiral Girl from the exhibition post are you pleased or disappointed seeing the full catalog?
I admit feeling kind of meh just because my two favorite pieces of their collection: the military nordic print dress and over-the-knee boots were already shown. However, I can’t wait to get in store next month and do some purchasing of those pieces