Retro Girly going to be a big trend for Spring in all stores, but certain stores have decided to be retro girly only and now there is almost a floor full of them at 109. It’s time the Doll spotlighted the brands, the styling, and the trends within the look.
This week I’ll try to spotlight some of the brands, previews of the Spring/Summer looks and lots of shop staff pictures to show you how each store is working their specific look.
Possible topics upcoming this week(s):
:heart2: Titty & Co for Spring/Summer
:heart2: Rojita for Spring/Summer
:heart2: Rising trends within Retro Girly
:heart2: Recent Shop staff coordinates from all stores
:heart2: Honey Bunch store introduction
:heart2: How to pull off a retro girly look
Why is Retro Girly such a boom?
Reason 1: Everything retro has been a boom in gal recently, from remakes and classic rock t-shirts seen on Shibuhara girls to lace collars and Peterpan necklines on classic girls. Magazines also discuss old starlets like Bridget Bardot and Audrey Hepburn especially. Delyle even had an Audrey Hepburn collection. These two old Hollywood stars especially are fueling styles and creativity.
Reason 2: Girly will forever be in style with women in Japan. In it’s worst case a woman is burikko (ぶりっ子) or being excessively cutesy. However femininity especially with a bit of retro styling appeals to a lot of women.
Reason 3: It allows for women to be girly while appearing adult, instead of being stylish like MODE. The higher necklines, longer sleeves allow for women to look a bit more covered up. Although short skirts are always in. MODE is kind of the second direction women take when looking for a more adult gal look.
I know some will look and say, “Wait— this is NOT gal. Or at least not the gal I know.” My argument for this is Liz Lisa is gal and it’s 10x more cutesy and flowy than this. These clothes appear in gal magazines. The stores themselves are in 109. Kumicky herself prefers this style. So hopefully those not too into it will keep an open mind or maybe see some of the trends in your favorite store. :upheart: