Dazzlin Fall Catalog, Staff Looks & Nail art

Dazzlin’ has put out its Fall catalog and in its giant pages there’s some really cute adult retro girly clothing. This post is super image heavy (around 50 images :worries: ) and features catalog shots, model shots, shop staff coordinates, and dazzlin’ shop staff nail designs. Everything Fall about Dazzlin is hopefully in this post.


Dazzlin’ details:
katakana: ダズリン
style: retro girly adult
website: http://dazzlin.jp
number of stores: 19
years around: 6 (since 2005)
this season’s concept: Funny Girl
what it’s really this season: Retro girly with an either a boyish or classic girl silhouette.

Catalog Shots

Ohhh Dazzlin’ why must your website be so flash heavy and rob me of my youth as you take eons to load.  :icon_eek: 25 pages in this catalog. I’ll discuss the looks below in the model shots.


Model Shots

A lot clearer pictures of the clothing in this set-up and it’s nice to see prices  :panda:

The tiger sweater has already sold out via preorder. Isn't it awesome! Trends shown: mustard, pleats, loafers, short socks, thin retro belts

The Dazzlin canvas tote bag that is made to order in color, size and monogram letter. Trends shown: peterpan collar, sweet ribbon tie, flat oxfords, and dots.

Trends shown: cardigan, satchels, dots, natural waistline, flats thick sole shoes, printed tights

Trends shown: BOYISH STYLE, loafers, suspenders bright pop of color

Trends shown: tan, blouse, satchel, flats, dots

Trends shown: winter maxi dress

Trends shown: textured thick sweater cardigans, large bow barrettes as hair accessories


Dazzlin Monogram Canvas Tote

Dazzlin has created a clever bag for the fall that is both personalized and moderately priced (around $60.00). You can change the trim, monogram color, and choose from navy, black or beige.

This should be a bag seen around often, since it’s different and a cute canvas tote is a nice combination to the small satchels popular now that are too small for most gal’s needs. :up:

Shop Staff Pictures

Admittedly I wasn’t the biggest Dazzlin’ fan until I saw these shop staff. They really seem to be happy in what they’re wearing and the confident way they stand seems to really make them look comfortable in their clothes. :heartsmile:

Pictures taken from blogs of Shizuoka, Sapporo and Shibuya 109 stores. Each Dazzlin’ store has a shop staff blog, as do the designer & visual press. There’s so much information if you’re a Dazzlin fan. Check them all wonderfully linked here


Dazzlin Hair & Nails

Like many big gal stores, Dazzlin shop staff heads were invited to learn the brand's key make-up and hair looks for the season.

As you can see the hair is very natural colors and bangs/fringe are now side upward flips. Also braids are popular as are big bow hair accessories.

From the shop staff blogs I also gathered some nail pictures. Looks like all of them are gel nails.

Lots of very replicable styles for the nail conscience

Wow! That was a long post. Did you make it this far? Congratulations!! :wink: Whether you’re a “Funny Girl” or not, you’ve gotta love how much communication they have with their fans about the brand :up:

YSL Love tumblr

For those of you into brand I made a YSL tumblr http://fortheloveofysl.tumblr.com/. The other YSL tumblrs hadn’t been updated in years so hopefully I can keep updating. I love YSL and I’m a bit obsessed with their costume jewelry, especially older Tom Ford era pieces.  :)



  1. August 14, 2011 / 1:30 pm

    I love that canvas tote bag. Minimalistic, yet cute and totally customized! I love it when items are like that :D And then the pleated maxi skirts on the shop staff look very very cute!

    • Mitsu
      August 15, 2011 / 1:11 pm

      YAY! I’m glad someone saw it as I did, I felt some might think it’s too simple. But I think it’s definitely something I’m getting behind ^_^

  2. August 14, 2011 / 1:39 pm

    Thanks for the awesome reading material while my nails cured. I especially love the nail inspiration. As for fashion, I can’t get behind the pleats. I think this Dazzlin collection is a little too granny for me. I like a few of the trends (polks dots, monogram bags, and cardi), but not the way they’re put together. It’s not like anyone has to exactly copy, but you get me, ne? I think it’ll be interesting to see how the average gal interprets the trends.

    • Mitsu
      August 15, 2011 / 1:10 pm

      hehehe I read blogs when I give myself a pedicure. It’s fun to look a pretty while hopefully pretty is happening.

      I admit I think many pleated things would give my apple shape no positive vibes. I think the shop staff represent the average gal pretty well. I can see a lot everyday girls doing this http://universal-doll.com/wp-content/uploads/2011/08/dazzlin-monogram-tote4.jpg for example ^^

  3. August 14, 2011 / 1:54 pm

    I like the look overall, but its really not for me. This type of retro is way to plain and girly for me. If were to put one something like that denim dress, I would be accused of not trying hard enough.

    • Mitsu
      August 15, 2011 / 1:08 pm

      I admit the denim dress could use some more dressing up. A chiffon bow and cute pins. However I think the not trying hard enough moniker is kind of silly. Sometimes simple is best ♥

  4. August 14, 2011 / 2:47 pm

    I love this style! Especially the skirt with t-shirt look. It’s so awesome <3 I want!

    • Mitsu
      August 15, 2011 / 1:07 pm

      Me, too! That last picture of the shop staff on the right with that look is really inspiring to me ♥

  5. August 14, 2011 / 4:11 pm

    The shop staff may seem not much to look at, but i think i kind of like it! i like how generally shop staff all look like models but i feel like this girls are very comfortable with what their wearing and like you said they’re bursting with confidence! it’s kind of nice to see a more down to earth look on shop staff!

    • Mitsu
      August 15, 2011 / 1:06 pm

      Yes! I feel like these girls sided with comfort and being cute. Which is a lot more realistic for most people ♥

  6. August 14, 2011 / 5:50 pm

    *sobbing” (because she doesn’t live in japan)

    • Mitsu
      August 15, 2011 / 1:05 pm

      ehhehee but some is really replicable with overseas brands! Asos has a lot of retro looks in their online store ♥

  7. August 14, 2011 / 6:23 pm

    I love how all the pics tells a story ^^

    • Mitsu
      August 15, 2011 / 1:05 pm

      They really worked hard to make it look cohesive didn’t they ♥

  8. August 14, 2011 / 7:32 pm

    I love you for posting these trends for us to see!!! Dazzlin summarizes the latest trend and Im juuuust loving it~~~ They obviously put real hard work on designing this! But is it weird I like the clothes on shop staffs more than models (they look so hard to reach i mean, to copy lol).

    • Mitsu
      August 15, 2011 / 1:04 pm

      Exactly, they really had some hard working graphic artists and stylists to make this happen!

      I often tend to like clothes on shop staff more, I find their personal style is so much more fun and diverse than what one stylist puts on someone.♥

  9. August 14, 2011 / 7:42 pm

    Such a stunning post *O* I’m loving all of the coordinates! I’m definitely adding Dazzlin to my-stores-to-watch list! Excellent job on the post

    • Mitsu
      August 15, 2011 / 1:03 pm

      Thank you!!

      Dazzlin is on my list, too. There’s some really cute items (sadly two I want are sold out)

  10. August 14, 2011 / 10:20 pm

    :korila: I am in LOVE with these!! :hearts2: I really am! I love pretty much every coordinate here :yayyay:

    And the nails are lovely too–! Thank you for taking the time to share this, dear :smiley:

    • Mitsu
      August 15, 2011 / 1:02 pm

      Happy to do so! Glad you found lots to love ♥

  11. alice
    August 14, 2011 / 10:51 pm

    awkward tiger sweater! gel nails!! :korila:

    • Mitsu
      August 15, 2011 / 1:02 pm

      YUSH! We need to awkward tiger sweater twin!

    • Mitsu
      August 15, 2011 / 1:01 pm

      It’s becoming so popular now!

  12. August 15, 2011 / 6:43 am

    It’s so cute!!! I would love to have some of it in my closet. Haha!

    Btw, do you mind joining my giveaway? :yayblush: Thank you!

    • Mitsu
      August 15, 2011 / 1:01 pm

      hehehe well now it’s in your mental closet ^_^
      Sorry, but I feel bad joining giveaways since I have more access to items, but your giveaway is really cute!!

  13. August 15, 2011 / 6:56 am

    haha i wouldn’t have minded if the post was even longer, i love dazzlin’!! love this collection, thanks for sharing! ♥♥ xx

    • Mitsu
      August 15, 2011 / 1:00 pm

      hahaha well maybe I’ll try for a longer one with another brand, glad you enjoyed it ^_^

  14. katie
    August 15, 2011 / 9:18 am

    I love YSL’s makeup line. I think a lot of black women sleep YSL but they have always done us right especially with their lipsticks. Many high-end lines stick to pinks and beiges, but YSL always offers shades of blackberry, plum, orange, hot pink, and deep red. The type of bold, saturated colors that black skin has a natural affinity for. YSL Rouge Volupte lipstick in #15 Extreme Coral and #11 Rose Culte have been staples for me all summer long! :happydance:

    • Mitsu
      August 15, 2011 / 12:59 pm

      I have only gotten into their line as far as glosses and lipsticks (which are so moisturizing). It’s cool they’ve done so. If I remember correctly Yves was the first to send a black woman down the catwalk. ^_^

  15. August 15, 2011 / 10:43 am

    love the nails ^^



    • Mitsu
      August 15, 2011 / 12:58 pm

      Aren’t they simple and cute!

  16. August 15, 2011 / 5:26 pm

    Definitely liking some pieces/looks from this collection~ the first model shot with the tiger sweater + pleated skirt is adorbs & I am kind of obsessing over the zebra-printed oxfords in the 8th catalogue shot :heart: Like in spring, I’m half in/out of love with the retro trend (I really like it more the way Momoko presents it with MURUA) but I love how on-trend the colour palette is with Dazzlin & their shoes & accessories are quite cute. I want that huge yellow envelope clutch in the 4th model shot, haha~

  17. August 15, 2011 / 8:25 pm

    the clothes are cute, but i really don’t like how they come across in the catalogue… :worry:

    also, that model (from the model shots) is standing in such a weird pose! lol. am i the only one who noticed? haha… :cat:

    but lots of really wearable, cute things… i saw the word shirts in a store last weekend and really liked them. nails are fun too. especially love the colors! :heartsmile:

    • August 15, 2011 / 9:17 pm

      The model in the model shots looks like a Barbie doll in the packaging haha

  18. August 15, 2011 / 9:09 pm

    Thanks for going through the trouble of gathering up so many photos!! Alot of them are now securely in my inspiration folder XDD My taste has really turned towards this retro girly type of look so all these styles look great to me!

  19. August 16, 2011 / 6:18 am

    While I was looking through the catalog and single shots of model photos, I couldn’t stop thinking “errhh… no I don’t like this style at all” but then when I saw the shop staff photos and co-ordinates, my opinion changed. I like the way it looks on the shop staff, but really dislike the look of the catalog and model shots. The models’ legs are creeping me out, SO skinny!

    Anyway. It looks very much like typical Fall looks to me :)

    I like how the nails are all pretty short! I’ve gone back to shorter nails myself :happydance:

  20. August 16, 2011 / 9:12 am

    I really like this collection. I think the thing that had me looking at ALL the pictures was the use of Western models and the ‘Funny Girl’ theme :hands: Audrey~ :heart2:

  21. August 16, 2011 / 2:47 pm

    Oh boy, Dazzlin is killing it. I can’t wait to visit Tokyo in October and shop till I drop! How do you resist shopping yourself into poverty there?

  22. Hezty Lovartz
    August 16, 2011 / 10:45 pm

    Simply retro is nice, love it! :heart::heart:

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