It’s time again for 109 stage to begin as well as other shops to open. There’s so many this year, I can’t honestly be sure which one had gone. Nine new stores now for Fall in 109, which means nine had to leave. Such a turnover. Of course one of those is w♥c which left to open its own stand-alone store in Shibuya.
The list of new stores is:
3rd by Vanquish
Moohoop by Spinns
Club KT Shibuya
I already discussed Garula (ガルラ) But it just recently opened at 109, as did 7 others. Let’s take a look and find out as much as we can about the rest. Ungrid and Gyda will be in the next post. 3rd by Vanquish will be after that!
Pinza considers itself a lifestyle brand. They consider their brand a total body concept: food, beauty and fashion. Pinza Salon in Shibuya is a place where fashion models and bloggers visit. They even have a professional cameraman to come and take pictures of lady get togethers (Jouseikai are actually all lady meet-ups for food or drink).
Pinza’s fall theme is “SECRET OF THE BOURGEOISIE” with the image of a lady in Paris in the 1950s.
Shibuya 109 opening
I’m most curious about Pinza Salon. I love lady get togethers so maybe I’ll try to plan one there when I get back to Tokyo.
Pinza salon address is: 東京都渋谷区神山町9-6
Not too far away from 109 for a lovely women’s meet-up.
M’s verdict: Aimed at a similar age range as Rojita and looking a lot like Rojita, I question this a bit. It seems they have a good core group from Pinza Salon. However, Rojita closed a store recently (Shinsaibashi Osaka OPA), which makes me wonder how popular this look is right now.
number of stores: 1
website: not yet
concept: Mode and Elegance styling, with . A retro modern taste along with Adult cute mode casual styling.
aimed at an older audience: 25-35
No real information on this brand. It does have esperanza and r&e and kobe randa to back it up, so it’s a corporation trying to break into the clothing business.
M’s verdict: I know nothing! I’m happy for more mode stores, but I don’t think many stores succeed unless they have a strong on-line presence.
number of stores: 14 (one finally in 109)
brand theme description: Trend items with basic aims mixed as well as American Cute style. Amekaji and Yurukaji are the base items. POP fun goods will be sold as well.
autumn collection: Playful pop & colorful fushion
what it really is: amekaji aimed at teens
Here’s a few of their looks from their website:
Did you see the prices? They’re so good!
Really cute looks from their shop staff from their four stores.
Repipi Armario’s blog also shows a lot of fans who come by and shop.
That’s such a great idea for a store aimed at teens, I can imagine the girls above are so touched to be on their brand’s blog.
Do you see how much of them have black hair and barely any make-up? How the shop staff look different? That’s how most teen girls shopping at casual stores look. Are they gal? They’re shopping at a soon to be 109 store.
These girls probably idolize the more extreme looks, but most schools don’t allow hair dying or make-up. Repipi also started in smaller cities (other than Osaka), so this is how many small town girls look.
They have a really cute mascot called Meganeko (megane + neko). You can buy plushies of him.
M’s verdict: A really cute casual brand with great prices. This is a definite teen brand and it understands its clients. I hope for good things for it. Garula items did mostly sell out on the 109 webstore recently, so some girls have the money for those $150.00 denim shorts.
Moohoop by Spinns
ムーフープ バイ スピンズ
Press release talk: Popular Harajuku store Spinns is opening an lady’s store. Pieces will be real item casual, gal and import along with used and remake items. It’s a mix of styles. At times there will be fashion icons, models and singers collaborative items. Also several events are planned.
Moohoop mentioned that they plan to collaborate with Tsubasa Matsuwaka, Capsule and Kyari Paymu Paymu.
They plan to introduce this Harajuku like concept into gal 109 (their words) and it’s aimed at middle school girls.
Tokyofashion.com was invited to photograph the items so I’m not really going to talk about it much (from the Spinns blog), but head over there if you’re curious!
Club KT Shibuya
クラブ ケーティ 渋谷
stores: 1 (109 8th floor stage store)
yahoo news story: http://headlines.yahoo.co.jp/hl?a=20110817-00000030-minkei-l13
Hello Kitty, My Melody and Litle Twin Sister character items will be sold. The idea is a teen place meant to resemble a club. There will be DJ events.
M’s verdict: How awesome is that logo? Near SBY which sells small goods, this should put in some competition. Plus who doesn’t love DJ Hello Kitty. Now play me some saike!
So many new stores with lots of varied concepts and for varied ages. I’m glad to see even more stores in 109 and hope for the best!