style: hade, trend
number of stores: 5
floor in 109: 4th floor
years around: Fall 2006 (walked the TGC A/W 2006)
random trivia: JSG stands for Japan Super Girl
I feel a bit guilty when I don’t discuss JSG often. It’s still a wonderful niche of gal and has several stores. The issue is it only appeals to a specific niche of gals and Kaoru Watanabe not repping it as she used to has made the brand even more niched.
JSG for Spring
JSG does not have an official JSG blog, but there’s a very diligent shop staff named Higaki Rina (桧垣梨奈) who updates new styles coming into the Shibuya store.
years around: 1 (2011 Fall)
floor in 109: 6th floor
style: lifestyle brand featuring adult-cute clothing
I blogged about this store before it opened for Fall and while I don’t really have any more information on it, I thought I’d share the look and style of clothes within the store.
Shibuya 109 brands IDOBA is a series where I highlight brands that don’t get as much recognition on this blog. Previously Dance by LB-03 and Dilga were highlighted.