Gyaru Magazine Encyclopedia

A post all about japanese gyaru magazines, your textbooks to gyaru style it’s part of the Japanese Fashion University posts, a series of posts that go further in depth into Japanese style.. I always find it silly when people think gyaru style is small. 16 magazines supported and it’s small?! (dafaq) With such a wide range of styles and ages represented you’re sure to mix and match to find your preference.

Data found from Japanese wiki, Digital Zasshi and Magazine-data. Covers are from the most recent issues taken from Fujisan.

 

AneAgeha

gyarumagazine-aneageha

jpn: 姉ageha
site: http://aneageha.com/
since: 2011
style: Adult gyaru, beauty

A relatively new magazine that bills itself for the 25-35 crowd. Less flashy dressing than Ageha, but similar target audience. Many of the models also model for Ageha. It’s worth noting that many of the popular Ageha models are currently in this age group (Sakurina turns 30 next month).

Edit: AneAgeha like all InForest publications went bankrupt, however AneAgeha was rebirthed by SCawaii’s publisher and is still printing (8/2014 update)


 

Blenda

gyarumagazines-blenda

jpn: ブレンダ
site: http://www.blenda.jp/
since: 2003
style: oneegyaru, cool, overseas style, gossip
popular models: Reiko Ide, Yui Hasegawa, Natsumi Yoshida

Blenda is the oneegyaru key magazine started by Popteen during the Oneegyaru boom to build an older audience. Focusing on simple mixed with glamorous. Their models have a high-low mix to their outfits: brand bags or watches mixed with gyaru brand clothing. Their dressing is often inspired by popular celebrities (mostly Western).

Edit: Blenda printed its final issue for September 2014. No news on where the models have gone (8/2014 update)


 

Decolog Paper

gyarumagazine-decolog

jpn: デコログ
site: http://www.dclog.jp/m/Index
since: 2010
style: blogger, adult gyaru

Another blogsite to paper. Decolog makes a bi-monthly magazine focusing on street snaps and shop staff style. Popular models are on the cover, but it’s geared for the regular older gyaru.

Edit: Decolog Paper last published 5/2014 issue. It has since decided to change its name to Dorothy Rose and aim towards an older audience. (8/2014 update)


 

Edge Style

gyarumagazine-edgestyle

jpn: エッジスタイル
site: http://edge-s.jp/
since: 2010
style: adult gyaru, mode
popular models: Jun Kumori (headliner), Lie, Momoeri (column), Nana Suzuki

A new magazine hoping corner some of the rising market of the women still into gyaru past their high school years. Stylish oneegyaru looks mixed with lifestyle sections for enjoying or coping with your 20s.

Edit: Edge Style printed its last issue 3/2014. It had been struggling with Jun Komori’s scandals. (8/2014 update)


 

Egg

gyarumagazine-egg

jpn: エッグ
site: http://www.gsp.jp/
since: 1995
style: tsuyome gyaru, black gyaru (aka dark tans), teen
popular models: Kanako Kawabata, Yumachi, Aina, Kurumi Hanji (Gugu)

The quintessential gyaru magazine that tries to be the most visibly gyaru (dark tans, tons of eyelashes, only gyaru brands, wild and crazy). Has produced several popular gyaru models that have gone on to do their own lines and styles.

Tried to get into the older market with Glia magazine but has since been disbanded.

edit: Egg printed its last issue in July, 2014 after an almost 10 year reign of publication. (8/2014 update)


 

Happie Nuts

gyarumagazine-happienuts

jpn: ハピーナッツ
site: http://nutsweb.net/
since: 2004
style: oneegyaru, cool
popular models: Hiromi, Shizuka Takeda, Sayoko Ozaki

A cool and simple style dressing around denim and black basics. The magazine with its unique style and popular models has a good core following.

Edit: With the Inforest publisher bankruptcy Happie Nuts was suspended with its 5/2014 issue. No news on its renewal. (8/2014 update)


 

I love Mama

gyarumagazine-ilovemama

jpn: アイラブママ
site: http://www.lovemama.net/
instagram: http://instagram.com/i_lovemama/
flickr: http://www.flickr.com/photos/i-love-mama/
since: 2009
style: adult gyaru, mama, lifestyle

A lifestyle magazine focusing on the gyarumama market. Widely popular since its inception it has style shots of gyarumama meet-ups as well as street style featuring everyday gyaru with their cute children. Fashion focuses on both the gyaru mama and the stylish children. Budgeting tips and cooking are a big part of the magazine as well.

Edit: With the Inforest Publishing bankruptcy this magazine finished 5/2014 (8/2014 update)


 

Jelly

gyarumagazine-jelly

jpn: ジェリー
site: http://jelly.jp/
since: 2006
style: oneegyaru, cool, trend
popular models: Mori Maya, Yuuki Yamamoto

Big sister of Ranzuki. A popular magazine with focus on fashion, beauty and hair. Big sister style with trend talks focus is on oneegyaru mixed with a sweeter edge than Nuts.


 

Katy

gyarumagazine-katy

jpn: ケイティ
site: http://www.katy-mag.jp/
facebook: http://www.facebook.com/pages/KATY-mag/
twitter: https://twitter.com/KATY_tweet
since: 2011
style: adult gyaru, mode
popular models: Rui Kotobuki, Misaki Izuoka

Newer magazine aiming to grab a piece of the adult gyaru market with familiar older Popteen models at the helm. Simple style with more focus on shop staff style sleek looks and adult brands.

Edit: Katy last published 6/2013 (8/2014 update)


 

Koakuma Ageha

gyarumagazine-koakumaageha

jpn: 小悪魔ageha
site: http://ageha-mag.com/
twitter: https://twitter.com/ageha_official
since: 2005
style: agejo, rock, beauty
popular models: Sakurina, Himena, Rin, Momoeri (past), twins GuriGura

Known for its extremely in depth make-up tutorials and reviews and overuse of sparkles. For the Oneegyaru, Himegyaru or Kyabajo. Many of their models are kyabajo (hostesses) or ex-kyabajo. Older audience.

Edit: With the InForest Bankruptcy this magazine is shut and no news on it restarting. AneAgeha was only revived. (8/2014 update)


 

Nicky

gyarumagazine-nicky

jpn: ニッキー
site: http://blog.crooz.jp/nickyofficial/
since: 2012
style: teen, blogger, trend

Electronic goes paper with this magazine produced by the popular blogging site Crooz blog featuring a lot of popular gyaru models/bloggers. Mostly a deeper look at popular bloggers mixed with trend gyaru fashion.

Edit: 4/2013 was the last issue this published. (8/2014 update)


 

Popteen

gyarumagazine-popteen

jpn: ポップティーン
site: http://galspop.jp/
since: 1980
style: sweet, teen
popular models: Kumicky, Matsumoto Ai (Maapipi), Mizuki Nishikawa (Mizukitty), Hikari Shiina (Pikarin), Marimo, Okarie

A popular magazine that is the sweet-style foil to Egg magazine. Since 2010 it’s for the light-skinned gyaru (ie those who refuse to tan) and mostly a lighter make-up style. Generally fashion and beauty, but some lifestyle tips thrown in. The magazine that has launched the careers of Tsubasa Matsuwaka, Jun Kumori, Kumicky and more.

Edit: Popteen has since moved to a Seiso Gyaru approach  currently the best selling magazine of the bunch. (8/2014 update)


 

Ranzuki

gyarumagazine-ranzuki

jpn: ランズキ
site: http://ranzuki.com/
facebook: http://www.facebook.com/ranzuki.official
twitter: https://twitter.com/ranzuki_staff
since: 1998
style: teen, casual, gyaru
popular models: Natsumi Saito (Natsuko)

Ranzuki is the kid sister to Oneegyaru magazine Jelly. Features a very pop colorful style of mostly teen models. It bills itself as a good magazine for beginner gyaru. A lot of basic tutorials found inside for the starter gyaru.

edit October 2013: Ranzuki recently changed their style and possibly has left gyaru. More info to come soon!

Edit: Ranzuki left gyaru starting 2014. (8/2014 update)


 

SCawaii

gyarumagazine-scawaii

jpn: エスカワイイ
site: http://scawaii.shufunotomo.co.jp/
twitter: https://twitter.com/intent/user?screen_name=mag_scawaii
since: 2000
style: adult gyaru, often adult Shibuhara mix
popular models: Rika Mamiya (Rikachu), Maiko Sano, Amiaya

With Vivi it’s one of the best selling gyaru fashion magazines. Focusing on the cool gyaru style more than the cute. Very casual trend oriented. Often featuring more Ura-Harajuku brands than other magazines.


 

Soul Sister

gyarumagazine-soulsister

jpn: ソウルシスター
site: http://www.souljapan-store.jp/user_data/soulsister_index.php
since: 2011
style: oraora, rock
popular models: Ayame, Mipochi, Hozunyam

An OraOra style magazine spawned from the popular men’s magazine “Soul Japan”. Soul Sister is more of a lifestyle magazine than a fashion one, but it mixes everyday gyaru with models in their street snaps.


 

Vivi

gyarumagazine-vivi

jpn: ヴィヴィ
site: http://vivi.tv/ | facebook
since: 1983
style: Adult casual style, Adult gyaru
popular models: Lena, Reina Triendl, SaraMary, Ellie Rose, Rola

Called gyaru and sometimes not, however it features mostly gyaru brands. One of the best selling fashion magazines in Japan. On the older spectrum of gyaru magazines. Monthly columns by Ayumi Hamasaki and Miliyah Katoh.

 


 

Defunct Gyaru Magazines

Now there have been several gyaru magazines than have tried and failed in the past (youtried). 2010 there was a big purge of gyaru magazines, but it recycles all the time. Glia the newest to get the axe.

gyarumagazines-defunct-gyaru-magazines

 

You can see there was a shrinking of b-gyaru style. The agejo boom couldn’t support all the magazines (and agejo are pretty loyal to Ageha). Shibuhara mix didn’t need its own magazine in PopSister and Glia was a bit too flimsy from the start to last.

This post is going to be part of a series called Gyaru University. It’s going to talk all about articles that are good reference points for the beginner gal. I also stuck old post Everything new about Gyaru Eyelashes as part of the Gyaru University tag. The library is now open! :smiley:  You guys have no idea how long this post took to make, can’t believe it’s so tiny.

Tags: , , , ,

26 Responses to “Gyaru Magazine Encyclopedia”

  1. OMG thank you sooo much for this post! I think a lot of beginners tend to flock towards Popteen and Ageha when there are soooo many other great mags to read too! Really love the breakdown and descriptions of each magazine! GURL you are awesome <3

  2. Suteisi says:

    I think my favorite out of all of them is SoulSister. I don’t know why because I don’t dress that way but I love the edgy and rock look of the girls in there. And there isn’t one page that I don’t like in any of their magazines that I’ve got. But I also really like HappyNut. I like the more mature look to it than any of the other gal magazines.

    Now if I could only get my hands on a few South Korea fashion magazines… they seem to be harder to come by :(

  3. Angel says:

    My current fave magazines are happienuts and ranzuki…i love Sayoko! :)

  4. Baby Jei says:

    Omg~ Thank you for posting this~ This is gonna be a great help when I decide which substyle I wanna be dedicated too:) And the gyaru university series… Do it eet! XD
    ~ follower since 08

  5. Dolly says:

    As always, love the posts you come up with!

    I remember having such high hopes for Glia, only to be disappointed. :( Some of the other failed magazines I didn’t even know about so this is rather interesting! Definitely looking forward to more of this series! <3

    • Mitsu says:

      YAY!!

      If you’re curious about the old mags I think I’ve talked about all of them but Kilala (which lasts for 4 issues I think back in 2008-9) search on the Doll. I even have old scans of Betty and Hime Style (that cover is a scan I did XD)

  6. Pattee says:

    Omgggg this is the best thing everrrrrr. <3 Thank you for this! *u*

  7. elaine says:

    I love Nuts, Jelly, and Blenda! I’ve never seen Decolog in stores before *~*

  8. Etienne says:

    Hi Mitsu! Thank you for posting this. My first gyaru magazine was Popteen like 4 years ago, then i met EGG and the others. TBH i liked Popteen a bit more than now. I saw the Kumicky boom and all about her face. Then the lighter skin tone and makeup made the magazine so boring… Like “You need to look as plain as possible, be as cute as Okarie and give up on being “Wild&Sexy”. For EGG after some models debuted, i feel the newer ones are so freaking boring But the concept is still “Be wild, be sexy, have fun and tan!” SoulSister is so cool! I like the fierce look, clothes, makeup and all. For HappieNuts and Blenda the models have that classic look that i can’t achieve lol

  9. KC says:

    I miss popsister!!!! and glia was also a good attempt at a style i really like so i was sad there were only 2 issues T_T

    my fave magazine is NUTS! i wish there were more like it ;)

  10. Hayley says:

    This post knocks it out of the park! Awesome work, Mitsu!!
    I still miss PopSister :(

  11. L says:

    Cool post! Since I realised I was getting older Edgestyle has become my favourite magazine XD The lifestyle section is quite good and the magazine title states its for ‘around 25′ which is comforting lol

  12. Chaudie says:

    I didn’t realize that so many of my favorite Gyaru mags were considered Oneegyaru. Thank you for posting this.

  13. El says:

    You are completely true ! There is definitley a magazine out there for all gyaru lovers, some styles slightly altered, more simple, more girly and so on! They are all such inspiration. My favourites are SCawaii, Ranzuki and Popteen. If you are a fan of any of those and even more simple gyaru check out Ray Magazine.

    Magazines are not readily available where I live in Australia so when I go overseas I sieze the moment and buy as many as I get my hands on. In the mean time I usually browse http://www.jmagazinescans.com/ I hope this site is helpful to anyone. However, nothing is as satisfying as flicking through a physical book. :(

    • Leanne says:

      I live in Australia too El, & I don’t know what state you’re in, but in Sydney the Kinokuniya store has loads of gyaru mags, so if ever you visit, bring lots of money with you :)

  14. Saphy says:

    Thank you so much for this post :heartcat:

  15. Rinnie says:

    Nuuu, Betty..! ;^; I’m still hoping it will come back one day..! XD I really want to read it. Based on the covers of the other defunct magazines, I might have liked them, too.

    I always thought Egg and Nuts were paired..! Don’t several Nuts models originate from Egg?

    Oooh, I didn’t know about the Decolog one..! *always wanted to join Decolog* Or Katy. I’m fussy about gal, so a lot of the borderline ones make me go ‘Pff, that’s not gal..!’ If it doesn’t have the makeup as well as the clothes, I don’t count it. X3

  16. Monique says:

    Wow, amazing post! I love looking at Japanese Fashion maagzines, but my fav gyaru magazines are ViVi, NUTS and Jelly.
    There are many magazines here I didn’t know! So interesting!
    I am happy to see Ayumi Hamasaki in the cover of many differente magazines here. :D

  17. BeXie says:

    I think Gyaru University is a good idea – and I think you’re the right person to do it. I tried doing a blog post for people who are thinking of becoming Gyaru, but it’s not so much encouraging and inviting as it is brutally worded and potentially off putting. You’ve been in the game longer than I have, I’m a seasoned yet invisible Gyaru, so I think you’ll do a good job with the series – I’ll look forward to it! *cheering*

    Loving the post btw! I’m an EGG girl myself – love their boldness. Popteen became too watered down recently for my taste :|

  18. S says:

    I miss Popsister!!!!!!!!! And LOL Popteen is not sweet enough for me so now I read CUTiE, JJ, Ray, and Sweet in addition to get my sweet fix @_@ Looking forward to Gyaru University :stars:

  19. Chrissie says:

    Thank you for this post! Ironically, I had been wondering if there was a guide out there for current Gal magazines, and BOOM! Mitsu comes through again~ :star:

    I’ve been stuck on Happie Nuts as my main read for a few years now, and was wanting to find some other sources of inspiration to add to it, so this will help soooooo much! Already thinking of taking another look at Blenda, and maybe Ane Ageha. :3

    Thanks again for sharing!

    • Mitsu says:

      Awwwh thanks, actually I’m a bit ashamed I waited so long. I told my man I was spending so long making a post on that, and he looks at me and asked me why I hadn’t done it sooner. I knew then I was behind on the times XD

  20. Leanne says:

    Coming from the gothic end of things, I find a lot of gyaru fashion in Kera! magazine (though it is not a gyaru mag). Being an oldie, I like Glamorous and Edge Style, but can’t help buying Vivi even though it’s for youngsters ;)

  21. Leanne says:

    I should qualify that a bit…there’s some rock gyaru fashion in Kera – obvs not Mode or hostess style. And there’s a lot of crossover with shoes – R&E, Randa etc.

  22. Dynami says:

    i would like to know how to get featured on your page. ..gyaru style is my life amd im also a fashion designer…can you let me know where to submit my photos?

Leave a Reply


:) :( :icon_eek: :o :-S 8) :oops: ;-( :-D -_- :x :mad: :P :mrgreen: :wink: :roll: :?: :evil: :love: :panda: :depressed: :^_^;;: :yayblush: :cat: :cat2: :lovecat: :heartcat: :sadcat: :catno: :cheery: :smiley: :star: :stars: :star2: :bow: :dotbow: :rila: :korila: :marie: :alpaca: :heart: :hearts2: :hearts3: :eyelashes: :makeup: :shoe: :loveword: :omg: :lolpastel: :whaaa: :happydance: :yayyay: :rushed: :busy: :heartguy: :heartmouthguy: :rockoutguy: :stepup: :sage: :up: :peace: :sweatbubble: :regret: :heartbreak: :109: