I got a tumblr question (I love tumblr questions! Feel free to ask, they may become a post!):
Can you talk about perfume in Japan on your blog? I heard Japanese people[sic] are not fans of perfume at all, and it’s better to not wear it when visiting.
First of all, in my experience scents are HUGE in Japan and perfume is very popular. People list their favorite brand of perfume on their blog, many people carry a body spray or tiny perfume in their bag, and they’re big on owning more than one item. Japanese deodorant is especially horrible and so I think the scent issue becomes even more popular during summertime. I often get complimented on my perfume in Japan, rarely so in America.
For gyaru the popularity of brand scents has really risen. Back in 2010 I talked about DIA coming out with a fragrance while the short-lived MA*RS scent was on the market. Since then Rienda, Murua, Laguna Moon, Jouetie, Emoda, Liz Lisa and Sly have all put out some kind of scent.
My friend Alice and I used to say the reason we walked into a Liz Lisa store and came out with so much clothing was because the store smelled so good. Other stores are also aware of the power of scent. You can see Murua shop staff constantly misting their store to imprint their brand’s scent on their clientele
Songuer Dia “Love Essence”
Fabulous Oneegyaru Rii is in love with DIA’s perfume (post here). Maybe we can bug her pretty self to describe it?
DIA shop staff looking great with the posters and bottles of “Love Essence” by DIA.
Murua – Deep Amethyst, Pearl Rose and Sugar Citrine
Deep Amethyst by Murua is probably the most popular gyaru brand perfume and with good reason. It smells feminine and exotic without being overpowering. I’ve previously reviewed Murua’s Deep Amethyst scented shampoo and conditioner with glowing remarks especially about its scent. The other two smell nice, Pearl Rose is a rose scent but not a delicate one. Sugar Citrine reminds me of a lighter Clinque’s “Happy”.
Mitsu’s review: I love Deep Amethyst. It smells like jasmine and ylang ylang with other exotic scents mixed in. It’s very light and I’ve gotten a lot of compliments wearing it out. However, my bottle dropped from bathroom sink to my floor and the plastic cracked leaving me with 3/4 on the floor. I can’t believe it cracked from such a low distance. I’m really disappointed by the plastic container and decided not to buy again even if I do love the scent.
Laguna Moon – Signature Fragrance, Un Sucre Bouquet, Une Femme Noble
Laguna Moon has recently expanded their scent line with two higher class fragrances, as well as upgrading it’s signature scent link which has shampoo, body soap, and hair treatments. I got their shampoo, conditioner and body soap as a small novelty set and fell in love with the scent. I purchased the body soap and repurchased it recently, so I’m a big fan of the main scent.
Mitsu’s review: After purchasing the body soap I bought the body mist (shown above center) and was really disappointed with it. The body soap smells feminine with a hint of roses blended with baby powder and I love the after bath scent it gives without drying my skin. Atashida says it smells a bit like Crabtree and Evelyn items. I’m not used to their scents, but maybe you can get the picture? The body mist however is just not the same scent. It smells of excess baby powder and the aerosol spray instead of the pump really feels more like you’re spraying on cheap deodorant. Not a fan. But love the soap so so much
Liz Lisa – Body Lotion & Room Fragrance
That crack smell my friend Alice and I love at Liz Lisa? They’re now offering it as a Body Lotion. It’s also a Room Fragrance which my friend Alice bought and loves. It does make her place lovely, IMHO.
Mitsu review: A good thick body lotion that smells as feminine and girly as their clothes. A strong rose odor with hints of another essential oil I think jasmine.The scent is there but not as strong as a body mist. I’m using it sparingly because I love it so much. Plus the container looks so lovely in my bathroom.
Rienda – Love Holic and Sweet Holic fragrances
Rienda came out two fragrances “Love Holic” and “Sweet Holic” two years ago and after a redesign of their bottles they launched a ton of scented items: UV spray, body mist, room fragrance, body butter, hard fragrance, and a candle. Their line keeps growing and Rienda fans are about as rabid as gyaru fans can get so the line may keep growing more!
Mitsu’s review: I’ve twice purchased Rienda’s “Love Holic” Body Mist. I love it so much and wish they made more items of it. I really want the UV spray too. Love Holic smells sweet but an interesting spice to it. I can’t say it’s something easy like roses, it’s more just a really fresh yet spicy scent. It’s a scent that really perks me up. :smiley:
Other Brands: SLY, EMODA & Jouetie
Jouetie‘s “Eternal Girlish” line is growing with aroma oil, body mist, and a deodorant mist.
Sly has a series of funky fragrances and body creams: “Feel New”, “Glow Night” and “Always With”
Emoda along with their make-up line has put out a simple mode perfume.
I love seeing gyaru brands branch out beyond clothing. Hope to see even more of this in the future.
Sorry I’ve been going slow. Breadkitten was a little to blame (wtf it’s so good ), but I’m also working on 4 posts at once. 4 posts = nothing gets done.