What’s new & trending about Gyaru Make-up for 2013

I’ve been wanting to talk about the change in gyaru make-up for a while, but I couldn’t nail down the right pictures to show and make-up trends are very slow to evolve. I don’t know about you, but changing my eyeliner flick is a serious life choice. Changing how I do a whole face, that’s going to take some time. And for gyaru trends, the same thing has happened.

I’m using two magazine models to show how they looked two years ago and how they look now. Egg’s Aina Tanaka (田中愛奈 blog) and Happie Nuts’ Akane Satomi (里見茜 blog). Now Aina Tanaka’s change is drastic and well known, but take another model who’s style has not changed much and you’ll still notice the changes.

Satomi Akane and What’s changed in Gyaru make-up

satomiakane-2011-makeup This is Satomi from 2011 April exactly 2 years ago. While not the best angle it shows her make-up and she did a close-up of her eye make-up back then. I feel 2011 was more popular to do eye make-up close-ups and such to discuss make-up, now not so much.


Here are two pictures from 2013 and you can see how much is changed.

Some of the trends for 2013 gyaru make-up worth pointing out:

:bow: High blush. This has been creeping in from Harajuku based fashion and seems to be more popular lately.

:bow: Thicker eyebrows with less arch. Pencil thin eyebrows are so 2008, it’s become even more popular to go even a bit bigger than your natural brow. Also the big trend is to make them be more straight across for a baby look.

:bow: Shadow instead of liner for under eye I think this is a big gyaru trend.

:bow: Less blue contacts. For models I see a lot more browns and golden shades instead of obvious ones.

:bow: Anything goes for lip colors, but pinks and peaches are more popular than a pure nude concealer lip.  :hearts3:


Here’s a less shopped picture (iPhone apps, everyone is shopped now) and you can still see her higher blush, thicker eyebrows and less bottom liner.

Aina Tanaka then and now for Gyaru Make-up

Aina was such a flashy gal, reviving old school 2008 gyaru just for a moment even.


Current Aina shooting pictures wearing a more Onee brand Resexxxy (brand post soon).

Now that you’ve seen the before and after, maybe you can spot the changes but if not…

Instead of making a list with Aina I thought a chart is better. Aina is one of the rare girls who has kept her more nude lip color, but without a tan it looks very different on her skin.

Other make-up trends that were not shown:

:bow: fake eyebag shading see make-up tool below

:bow: Colored liner, especially for summer

:bow: Bright lips, especially stains. Canmake just came out with a lip stain that should start being popular soon.

What’s your favorite new make-up trend? Have you been moving towards any of these?

About the eyebag thing, unless you have not seen the hype, here’s a product from a Plaza (a popular make-up store in Japan) I took advertising the eyebag maker.


To sell eyebag puckering make-up they are using a white woman, but it’s crazy. I don’t think I’ve ever met a white woman who eyebags like that. It’s some shoop hybrid.  :evil:



  1. May 3, 2013 / 5:19 pm

    Very interesting post! I feel like eye makeup has toned down a lot compared to a few years ago.

    I’ve never been a fan of the eyebag and high blush trends. I feel like with the high blush, you end up looking a little drunk or sickly. I love Momoko but she does the high blush so often and it kills me. T_T

    I haven’t followed Aina for awhile so it was nice to see how she’s changed. :)

    • Mitsu
      May 3, 2013 / 9:09 pm

      I feel like lack of droopy eye really feels like its toning it down because I feel like they’re wearing the same amount of product. Do you think so?

  2. May 3, 2013 / 5:46 pm

    Great post!


  3. Eve
    May 3, 2013 / 6:06 pm

    I’ve been trying some of these for awhile! A lot seemed inspired by the K-Pop trend like fake eyebags (aegyo-sal), straight thick brows, and brown lenses. I’ve been embracing these looks too along with the high blush. I feel like I’m right on trend!

    Also there’s a girl at my school who I think is 100% white with the cutest eyebags ever. Makes me jelly.

    • Mitsu
      May 3, 2013 / 8:30 pm

      Wow. I’m totally jelly. I’ve only seen the sunken darker actually bag eyebags (like in the mirror).

      I do think Korean influenced it too. Korean and Harajuku influences are really creeping into makeup for gals. But I think the river flows both ways with Harajuku and Shibuya styles. Not so much with Kpop looks XD

  4. May 3, 2013 / 7:03 pm

    I just had a strong desire to do high blush.

  5. May 3, 2013 / 7:47 pm

    Ah, couldn’t it just be that these girls are getting older and want a more mature style now? It seems to me that they can’t be the younger girls role models anymore. They are graduating from that style now. Maybe partly it is a change though, with all the brown lenses being popular lately.

    I’ve done the under-eye ‘bag’ make-up a lot of times in the past, I really like it. Two years ago a lot of Betty models already started doing that sort of style. It’s easy to create with just eyebrow powder too! I think it’s less ‘bag’-ish and looks better without the actual bag effect haha.

    • Mitsu
      May 3, 2013 / 8:19 pm

      I’d agree with you if it was just one girl or if all of these were onee trends or if Satomi was dressing more Onee but lately she seems more street mix. The straight brows and high blush aren’t really onee styles. Only the 96 girls aren’t changing. But gyaru in general is getting more onee as trends. Onee, sweet and street are the three styles controlling gyaru and new shop openings fade into that. Hell even MARS has moved to onee. Sad but true. Gotta go where the money is.

  6. May 3, 2013 / 10:47 pm

    Really love this post!
    I am a big fan of the thicker brow and high blush – I’d love to start incorporating both into my routine little by little.
    I have naturally “puffy” under eyes, which I felt self conscious about, but my asian friends would tell me it was a good thing… x)
    Your blog is great – even though I don’t dress in Gyaru style I still love it!

  7. May 3, 2013 / 11:08 pm

    I think makeup trends have changed so much and have become less dramatic nowadays esp with mode gyaru, ena and momoko use less false eyelashes and opt for lash extensions on the upper and lower now

  8. May 4, 2013 / 1:07 am

    Ahhh I have been noticing the change in eyebrows!! I’m like ‘where is their arch??’ and whatnot but now I get it I think XD thanks for this post!

    Also dying to read your post on my new fave brand resexxy!!!

  9. May 4, 2013 / 4:04 am

    It’s interesting to see the changes that have taken place over the years. I just realised (well not just) how the makeup has changed. I’m glad thicker brows are in, since I’ve always liked mine like that. ^__^

  10. May 4, 2013 / 6:59 am

    Nice post! Even tho I have been working on my make-up skills lately, I didn’t really take notice of any style changes.
    While I like Satomi’s new look better than her old one, with Aina it’s reversed. I really love her tanned skin! I am kind of hoping for a more tan trend this summer kekeke xD

    Furthermore I guess the make is getting a tad more natural than it used to be. Not bad at all, I like a little change now and then ^^
    Thanks for the amazing post!

  11. Chei
    May 4, 2013 / 7:23 am

    Could you do a comparison between gyaru and ulzzang makeups, please? I feel like I sometimes drift towards the latter a bit too much, and it does look like they are getting closer.

    • Mitsu
      May 4, 2013 / 10:57 am

      I know this may be not what you want to hear but I’ve never thought of ulzzang as a style movement. It’s an Internet movement. There’s no magazines, clothing brands etc dedicated to it. There’s no unifying factor of ulzzang other than they’re popular online and they’re mad for selca. For me there is no comparison between gyaru and ulzzang.

    • May 4, 2013 / 2:07 pm

      You might find this useful if you’re looking for the comparison: inherently they are two very different styles and unfortunately they get mixed up by a lot of people. Mitsu is right, Ulzzang is just an internet thing – in contrast to Gyaru it conforms to the beauty standards in Korean society where, originally at least, Gyaru was intended to challenge those views of.


  12. May 4, 2013 / 8:47 am

    the fake eyebag thing… it’s kinda mind-boggling!! i was hopping it was on it’s way out??? also, it seems to me more for the harajuku-type than really gyaru, no? i really like the high blush though. that’s my fave. especially with orangey colors :p

    i really liked this post! it made me notice stuff i hadn’t really noticed before, haha… and omg, Aina looks so different now! I stopped buying Egg about a year ago because i just felt that there was very little fashion in it anymore, and it was just geared towards 14y.o. girls (which i am way way not. lol) so yeah, i didn’t know she’d changed so much!

  13. May 4, 2013 / 10:19 am

    I’ve been keeping my eyebrows thicker this past year or two because they grow so fast there’s almost no point in me plucking them. I’ve done shadow instead of liner a few times and liked it. I stick to nude colours for my lips though because my lips are very uneven – my bottom lip is plump – top lip barely exists so any colour on them just shrinks them completely. I prefer old school style though, it’s what I fell in love with. EGG is still my magazine of choice (like NUTS, too) because Popteen has toned down so much to the point where it’s not really Gyaru anymore (in comparison to their 2009 issues at least).

    I’m indifferent to the eyebag thing – I’m fine without them, but I know they’re super popular in Korea because it gives the whole baby-face look. I just look at actresses like Shin Min Ah and wish I had cute eyebags but I’m not gonna start faking it with tape, I think highlighting the under eye has the same effect for me lol~ Good post! :)

  14. Katie
    May 4, 2013 / 10:40 am

    This. Post. Is. Everything!

    I haven’t followed gyaru closely lately because of school (graduated with high honors), but this summer, I’m getting right back into the saddle.

    Anyway, I would love to know the nail trends and whether they have changed. Speaking of change, Aina has changed so much! I can’t believe it! I would love for more break downs just like you did with this post. This really helped me! I’m going to start following some of these trends asap. And I got a job/intern for the summer too? This is gonna be one great summer! *dances*

  15. Laura
    May 4, 2013 / 11:33 am

    this post is super informative and well organised:3
    I’ve also noticed less lower lashes use and less flashy upper lashes:) would you also consider that as a makeup change or is it just me..

  16. May 4, 2013 / 2:34 pm

    I have started to notice the eyebag makeup on many gyaru, both gaijin and japanese ^^ It’s kinda weird but I love it! Also loving the less arched eyebrow trend, I’ve been doing it for the last year and it makes the face look more gentle :)

  17. May 4, 2013 / 2:57 pm

    Great compare and contrast of the gyaru style from then and now! It’s interesting to see what variables have changed throughout the years like the eyebrow arch and hairstyles.

    For me I think that the new make-up trend that I’m leaning towards is the Otona-style because I’ve found myself trying to obtain a more natural look, such as using brown lenses and changing my whole wardrobe to being less flashy, yet more bold.

  18. Jasmine
    May 4, 2013 / 4:44 pm

    Out of the blue but…..will you ever make more phone backgrounds??

    • Mitsu
      May 4, 2013 / 4:51 pm

      I started making some but I can’t really find good sized images lately and it’s time consuming. I really wish someone more talented would step up and make some for gals.

  19. May 5, 2013 / 1:17 am

    I’ve never sat down to take a proper look at the differences in makeup before and now but the differences are really amazing. Only after pointing out did I realise I’ve been incorporating the looks the my makeup routine without fully intending too haha!! I guess the main change is that most of the models have grown up and out of the old rebellion phase and want a more mature direction, hence less of the “in-your-face” look and opting for more natural styles. High blush probably was accepted into gyaru after Momoko started doing it in Murua.

  20. May 5, 2013 / 3:40 am

    Okay, someone help me figure this out, why would you want to PURPOSEFULLY give yourself eyebags? I mean, there is nothing flattering about that what so ever. Who wants saggy, puffy eyes? I really hate that trend and I hope it goes away soon. If it’s because of K-pop’s influence, it needs to stop.

    I do adore the high blush, but mostly because Amo and Yuu have made it look so cute! But I can’t get with those eyebrows. I miss Aina’s old look, but then again I always find more make up inspiration in older era gal 2005-2009 than I do with like 75% of “current trends”. They just look far too watered down, and I’m like where’s the cuteness, and the flash, and charisma and snap/pop?! All the stuff looks the same boring shade of neutrals, browns, and ‘casual’ high fashions. I wish Onee would not monopolize every aspect of gal. :<

  21. May 5, 2013 / 9:03 am

    i noticed these changes too.
    at first i thought it was just a popteen thingie, since the eye make-up became lighter and lighter (and some people already were like ‘it’s not gyaru anyway’)
    but since basically in every mag it changes now slowy, i guess everybody came to realize it’s just a change in the make-up in general.
    for me, i personally think, it might started with k-pop groups going to japan to promote there.
    this eyebag thing and also those bigger eyebrows with less arch are super popular in korea. i guess those ulzzang models started with it, and the idols just followed this as well.
    and i guess they going to japan and being super popular there in music business…quite did it’s job. (same with Johnny boys suddenly needing to dance. wth)

    but personally for me i like this new look a lot. somehow when i started to get more interested in k-pop and also ulzzang, i started to wear lighter make-up (also changed my brows a bit and started with these eyebag thing haha) and kind of lost interest in gyaru a little. but now it comes together even more, and i am back into reading gyaru fashion magazines as well :)!
    i actually live in germany, and in the past, germany was always a tad behind with fashion. whatever was fashionable in japan, it would be fashionable in germany too. but two years later.
    but now it’s the same timing too. i guess the fashion itself also became closer all over the world.
    i personally like that a lot though :)

  22. May 5, 2013 / 5:00 pm

    I like the high blush and the colored eyeliner is :heartcat:. The eyebags are ugh, and I’m neutral on the eyebrows.

    I’ll probably keep on doing my bottom lashes, because I’m not anywhere near onee these days (except at work apparently! /dies), and also cause I feel like I have to overcompensate as a foreigner to be seen as doing the style :sweatbubble:

  23. Yurika
    May 6, 2013 / 2:39 am

    …Growing out of gal and doing lighter make-up doesn’t mean they’re gal trends. They’re gyaru slowly transitioning out of gal…

    • Mitsu
      May 7, 2013 / 4:35 pm

      If I was not bringing up trends from gyaru magazines, or models who were still modeling for gyaru magazines, then maybe. But that’s not the case. 2005 gyaru would look at 2008 gyaru and read them same with 2008 to 2013. Fashion changes.

  24. May 6, 2013 / 4:55 am

    I love gyaru makeup, wish it looked good on me! ^^ xx

  25. Ariel
    May 6, 2013 / 9:03 pm

    I feel like gyaru makeup and clothing keeps becoming more and more toned down. A lot of looks seem very similar to things you can find in fashion magazines anywhere. Maybe it’s just me…

    • May 7, 2013 / 2:45 am

      No it’s not just you. I’ve noticed that since perhaps late 2009 and beyond, ever since “mode gyaru” became a thing, gyaru continued to become more and more mainstream and toned down. Makes me sad really.

    • Mitsu
      May 7, 2013 / 4:36 pm

      I don’t think that’s entirely true, but I do feel gyaru is spilling out and mainstream spilling in. That One*Spo catdress is now taobao copied to Asos from an Australian brand. And for me that dress was so gyaru, but now it’s just a tumblr reblog.

  26. May 7, 2013 / 6:06 am

    I’m in love with the thicker eyebrows, to me they look more feminine than really thin arched eyebrows(they’ve always looked really angry to me). I just thickened my eyebrows a bit and minimized the arch this morning! I think it looks wonderful~

    I’ve been trying out high blush too, it looks really cute too! I’m just not fond of the eyebags, but these gals look FABULOUS~

  27. May 7, 2013 / 6:36 am

    I really don’t understand the eye-bag trend…. Just seems…. weird. I want to get rid of the eye-bags!!! Lol

    Everything else I like. Their make-up seems more mature and maybe slightly more natural? I have thicker eyebrows naturally so I’m liking that trend.

  28. May 7, 2013 / 12:26 pm

    Hello there! ( ´ ▽ ` )/
    waaah i always love your posts♡! really nice! I think so too,
    about all the changes in the gyaru make up world and so on.
    But i have to say something… I am white and i really GOT
    those bags under my eyes! (=____= ) Lol

    Have a nice day!


  29. May 7, 2013 / 4:53 pm

    Such a great post! :) The makeup has definitely changed, I’ve also noticed they’re not using thick dramatic lower lashes more natural like Dolly Wink. I used to do thick eyebrows because my eyebrows are soo thin and non existent that I wanted them to look thick. I noticed oh man they are pretty thick like ulzzang so I thinned them out. I’ve noticed a lot of the models now are using the thick eyebrow look so I think I’ll go back to it. I’ve also started doing the puffy under eye bags with eyeshadow and using less liquid liner on the bottom. :rila:

  30. heartmonster
    May 8, 2013 / 8:31 pm

    It’s interesting because it seems to be a hybrid of gyaru’s own make up trends (the high blush for example) and korean make-up traits (the thicker eyebrow, the lipstains, the softer eyelooks, the focus on eyebags etc.). Its still very gyaru how it is put together, but it feels much more ‘fresh’ or ‘modern’ than how it was before. It would be interesting to see how this make up trend change compares to more mainstream japanese looks as well. Thank you for the post!! :)

  31. May 9, 2013 / 12:31 am

    I’m not really in love with the make-up, but I LOVE this post! <3

    I really do miss the days when you would hold our hands through each trend. Trying to look at everything and figure out which way things are going is always a challenge. I appreciate you for doing it!

  32. Cieru
    May 9, 2013 / 12:45 am

    Fantastic post! I like the comparison pictures you chose; they really do show the changes in makeup. I’ve been in love with the high blush ever since seeing the Harajuku kids do it. I know a lot of people dislike it because it makes people look sickly but if memory serves me right, that was intentional when the trendsetters from Virgin Mary, Nadia, Grimoire etc. began to do it. Harajuku and gyaru are definitely influencing each other in both clothing, hair and makeup, which I definitely think has to do with Kyary’s popularity. Korean influence is also there with the thicker eyebrows and eyebag trend. With more onee styles dominating the scene, I’d say the change in makeup is quite appropriate.

    I’m not at all worried about gyaru becoming too mainstream or being ‘toned down’ too much because you never know what the next big thing will be and it can very well change the entire direction of this scene. That’s how fashion works after all c:

  33. May 11, 2013 / 5:25 pm

    Etude House just came out with an aegyo-sal maker thing as well… I don’t think I’ll partake in that trend haha :)

  34. May 16, 2013 / 12:13 pm

    Thank you very much! It’s really interesting to read that.
    I guess I’ll really try it out soon!

  35. May 19, 2013 / 11:48 am

    wow..such a good observation 0-0 i didn’t notice till read this post!
    always favorited ur blog which observe gyaru trends and so on !^^

  36. AkuKuma
    May 1, 2014 / 8:02 am

    Gyaru fashion is rly evolving…I personally like the older gyaru style but this look is great as well…its a lot more easier to do and its something ppl can wear in their day to day lives xD

  37. Shiena
    August 15, 2014 / 5:27 pm

    Unfortunately this is popular lately. I`m not even sure if I feel like its gal in many ways. I personally hate all of it because it makes people look like they are tired nd docile/sad which doesn’t feel very gyaru to me.

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