I’ve been wanting to talk about the change in gyaru make-up for a while, but I couldn’t nail down the right pictures to show and make-up trends are very slow to evolve. I don’t know about you, but changing my eyeliner flick is a serious life choice. Changing how I do a whole face, that’s going to take some time. And for gyaru trends, the same thing has happened.
I’m using two magazine models to show how they looked two years ago and how they look now. Egg’s Aina Tanaka (田中愛奈 blog) and Happie Nuts’ Akane Satomi (里見茜 blog). Now Aina Tanaka’s change is drastic and well known, but take another model who’s style has not changed much and you’ll still notice the changes.
Satomi Akane and What’s changed in Gyaru make-up
This is Satomi from 2011 April exactly 2 years ago. While not the best angle it shows her make-up and she did a close-up of her eye make-up back then. I feel 2011 was more popular to do eye make-up close-ups and such to discuss make-up, now not so much.
Here are two pictures from 2013 and you can see how much is changed.
Some of the trends for 2013 gyaru make-up worth pointing out:
High blush. This has been creeping in from Harajuku based fashion and seems to be more popular lately.
Thicker eyebrows with less arch. Pencil thin eyebrows are so 2008, it’s become even more popular to go even a bit bigger than your natural brow. Also the big trend is to make them be more straight across for a baby look.
Shadow instead of liner for under eye I think this is a big gyaru trend.
Less blue contacts. For models I see a lot more browns and golden shades instead of obvious ones.
Anything goes for lip colors, but pinks and peaches are more popular than a pure nude concealer lip.
Here’s a less shopped picture (iPhone apps, everyone is shopped now) and you can still see her higher blush, thicker eyebrows and less bottom liner.
Aina Tanaka then and now for Gyaru Make-up
Aina was such a flashy gal, reviving old school 2008 gyaru just for a moment even.
Current Aina shooting pictures wearing a more Onee brand Resexxxy (brand post soon).
Now that you’ve seen the before and after, maybe you can spot the changes but if not…
Instead of making a list with Aina I thought a chart is better. Aina is one of the rare girls who has kept her more nude lip color, but without a tan it looks very different on her skin.
Other make-up trends that were not shown:
fake eyebag shading see make-up tool below
Colored liner, especially for summer
Bright lips, especially stains. Canmake just came out with a lip stain that should start being popular soon.
What’s your favorite new make-up trend? Have you been moving towards any of these?
About the eyebag thing, unless you have not seen the hype, here’s a product from a Plaza (a popular make-up store in Japan) I took advertising the eyebag maker.
To sell eyebag puckering make-up they are using a white woman, but it’s crazy. I don’t think I’ve ever met a white woman who eyebags like that. It’s some shoop hybrid.