AW2013 OneeGyaru Adult Brand Trends – Lip Service, Resexxy, Rienda

Continuing my week (or two) of Fall trend predictions. This time with more Oneegyaru and Adult gyaru brands Resexxy, Rienda and Lip Service. I’ve got Cecil McBee and Lady Made to discuss later so I’m not yet done! As usual trends are bolded for you lazy people. No photos are my own, all gleaned from various ameblos. I’m just the compiler!

Before I get into trend breakdowns within some brands that exhibited for fall, I really want to breakdown the color palette for oneegyaru this fall. It goes through all brands and color shopping on trend is a great way to pick up basics right now.

Key colors: black, white, and grey
Secondary colors: adult pink, red/burgundy, yves klein blue, and camel


I haven’t talked much about Resexxy (site) yet. It’s a newish brand by Runway Channel which also owns: Murua, Mercury Duo, Emoda and Dazzlin among others. Resexxy just popped up in Shibuya 109 this year on the 7th Floor and has 5 stores across Japan (1 in Tokyo, 2 in Osaka, 1 in Kyoto and 1 in Sapporo).


Resexxy girls posing with Blenda models showing how popular black and white is. Houndstooth, modified houndstooth, set-ups, and cowlneck.  I haven’t talked about cowlnecks yet, which is turtleneck’s looser hipper more comfortable cousin. I think it will be a popular Oneegyaru style point and possibly mode as well. Especially the updated turtleneck sweater like the Resexxy shopstaff on the far left showing deep arm vents.


See that color palette in the back? Pink, camel, black, white and grey. Tweed is a medium-hyped trend especially as set-ups with jackets & bottoms. Chiffon – draped or folded is my pick for Oneegyaru trend that’s popular with Onee ladies but maybe not so much elsewhere.


Shopstaff on the right showing that amazing houndstooth broken top. My pick for Resexxy’s hit item this Fall.



Black and white everywhere!



It was near impossible to find good Rienda exhibition pictures, but this draped chiffon a-line dress with exaggerated pockets is their hit dress for the season. Love it! Fur collars of course are always an Oneegyaru winter trend. Great way to draw the eye up.


Black and white everywhere! Check out the yves klein blue pumps on the mannequin (left) and the brick red boots. Color shoes always a good Oneegyaru trend.

Lip Service


Lip Service was giving away quilting clutches. This season I think brands will try to push clutches even more, sadly not so practical on a train commute. More black and white and brick red. I see a few florals in different brands, but I don’t expect a big florals for fall trend.


More simple chiffon dresses. Were these the Rienda dresses? Nope! But they look quite similar  :wink:


Monster fur coats and some left-over peplum, but peplum is pretty dead. That trenchcoat design that’s so body flattering should be a big hit.


Pearls! I called it (pearl trend post)! Resexxy did these, too. Also big stone necklaces like the choker-style I posted previously about.


Still Lip Servie, but their try a mode Oneegyaru. Of course beanies like I said in the street style post are back. With pearls on them. Yves Klein Blue. Simple black and white check. Set-up on the far left. Quilted jacket on the far right.


Back to the more Onee look. Black and white simple check in a diamond pattern. Expect black and white lace to be popular too. Also another furry outer.


Another cowlneck sweater. Check out the red and camel accessories everywhere. Also the houndstooth in the back of the white on white beautiful lace dress.



  1. June 27, 2013 / 3:59 pm

    OMG ;.;. What beautiful clothes…;.;. I`m going to die until I`ll go to Japan in like 3-4 years ;.;. Thank you for the post ! >:D< You`re amazing ! ^^

  2. June 27, 2013 / 9:52 pm

    Thank you for sharing! So many lovely things to look out for! ^__^

  3. June 28, 2013 / 8:24 am

    Thanks for the wonderful post! The clothes looked amazing!! :))

  4. June 28, 2013 / 10:10 am

    so many amazing clothes! I love these trends *_*

  5. June 29, 2013 / 1:42 pm

    I fell in love with Resexxy so freakin much! From what I saw now I’ll buy half their AW collection!!

  6. July 10, 2013 / 6:05 pm

    Mitsu… I like how I’m trying to break the neutral habit in my wardrobe and then all these brands start killing me softly.

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