This week I’m breaking down gyaru trends starting with the more streetstyle and rock Japanese gyaru brands: Jouetie, Glad News, 3rd by Vanquish and Fig & Viper. As usual trends are bolded for you lazy people. No photos are my own, all gleaned from various ameblos. I’m just the compiler!
Beanies from last winter are continuing. Plaid which is an old faithful is being reworked by all brands. Long coats & jackets are currently a mini-trend but may grow. Straight-across shredded denim is the most popular denim style this season.
Quilting in different styles will be a big trend. Also set-ups (matching top & bottom) is the big trend that will go across all style types.
More straight across shredded denim.
Oversized jackets with sheepskin stadium and traditional style. All jackets seem to be a bit oversized this season.
Different types of set-ups by Jouetie.
Jouetie aw2013 Runway
Jouetie loves for their runways to be playful and rarely match what they’re selling in stores. This is a head-scratcher for me since I think such a streetstyle brand should reflect its regular rack clothing more. However trends from the runway that will remain are set-ups, monster fur, oversized jackets and black and white. (images via fashionsnap).
3rd by Vanquish
These set-ups with hand print could become a mini-trend. I think they look so fun and quirky. Also check the houndstooth behind. Houndstooth is in most brands for Fall 2013.
Simplistic plaid aka gingham and criss-cross is really popular for mode and cool brands. Also sweat-workout clothing a chic style (Alexander Wang influenced) will be a medium-hyped trend (far right pants).
Glad News does their own thing, but they still are working a few trends. On the left: straight across shredded denim on the left, along with sheepskin on the boots. Sheepskin should be popular in shoes and jackets. On the right: a plaid set-up along with oversized jacket and black & white shoes.
I’ll talk about shoe trends in another post, but there’s a peak of Glad News’ style. More pictures of oversized quilting jackets and sweatshirts.
Fig & Viper
Fig & Viper did a lot of their own thing, but they showcased a houndstooth set-up.
Fake-fur / monster fur long coat is shown off awesomely by Fig & Viper producer Alisa Ueno.
Velvet is going to be popular and Fig & Viper went with the 90s crinkle velvet. I’ve seen midi-to-long winter skirts in a few collections so I’ll call it a medium-hyped trend.