Insomnia does horrible things to my complexion but great things for thinking. So I decided to make a very simplistic chart as one for debate and discussion not one you have to agree with at all, it’s up for debate! I’m going to jump around in this post, but below is just a lot of info and talk about the state of gyaru.
But now this season has become a bit difficult because the big fall trend for Fall is “Onee Monotone” shown with the two big Kurogyaru brands and it’s not necessarily the most gyaru-est gyaru gyaru trend ever.
Spec DIA‘s Kurogyaru Onee items for FALL
Garula‘s Onee and MIX for Fall
The cannot be anything but gyaru-gyaru
Extra Long DECO nails –
There’s a few items that you can say are gyaru and not any other style type. Super long nails with lots of stuff on them is very gyaru. Do others do them? Yes, but it’s very associated with gyaru style.
DIA brand –
Less stores lately, but still a popular brand within gyaru. Admittedly DIA itself is softening a little (see outfits above & peak inside for 2013 summer), but its belts, bras and sexy mix are a distinctive look for gyaru and nothing else.
Are tan people in Japan all gyaru are non-tan people gyaru? No and yes, but in combination with other aesthetics it’s a good indicator.
However Egg magazine which I’ve considered the signature over-the-top gyaru mag has really put it a lot of non-tanning models lately (or their whitening has gone to Ageha levels).
The combined with another activity-gyaru
Oraora deeply tied to yanki culture and saike/psychedelic trance. Are all people who like modded bikes and psychedlic trance gyaru? No. But it’s super common.
Blackgyaru aka B-gyaru tied deeply to hiphop music. And also hiphop dance. A lot of people may not consider themselves gyaru but shop at Dance by LB-03 and Cheer for their hiphop dance performances. But there’s Baby Shoop which is the ultimate b-gyaru combination.
The Ageha-Hime effect
While Agejo is dying out, it’s still worth talking about as a style. Most girls are non-tans but with extra-long nails often. But agejo is softening so less nails. Still mostly gyaru.
Hime is also dying out. Even with the moderate success of Princess Melody it still has no actual in-person store. And La Parfait has closed all but its flagship in Nagoya and there are only 3 stores still open of Jesus Diamante‘s brand.
The “shiro-gyaru” tan-free and sweet-kei style
Liz Lisa has been a brand associated with gyaru since the beginning however it’s also worn by lots of other girls like high school girls who want to look cute on a date. However their charisma shop staff look decidedly gyaru. However some kurogyaru may look and not see gyaru as much with girls who are shirogyaru. But Liz Lisa, Ank Rouge, Dazzlin, Titty&Co and so many brands are popular right now and sweet-kei are the brands that are expanding (along with cool and street-style influenced brands)
The “Oneegyaru” blend
Rienda, Rady and Duras are brands doing well, but it seems their brands are also being appreciated by younger ladies lately. 3 of the Egg models when surveyed in Egg’s September issue said “Duras” was their favorite brand.
Not discussed but not ignored: the rise of Black Diamond circle, declining amekaji and surf-kei, rock gyaru’s mesh with street-style western fashion since rock gyaru has had a few non-popular years. A few of those need a talking about. XD Soon if you’re curious although I’m sure many gyaru lovers are aware of those topics
I tend to take a broad view when it comes to gal, but I also prefer discussing gyaru from the fashion marketing side. Meaning if it’s in the 109 tower I’m calling it gal and whether or not people want to view each other as gyaru makes no deal to me, but then I make a chart…. oh hypocrite blogger. But it’s for discussion only! I don’t even know what I think of my current self and gyaru I’m just putting on and styling myself in what makes me happy and have stopped thinking whether or not I’m coloring within the gyaru lines.
What are your thoughts? Where does gyaru begin and end? How do you feel about what’s growing and declining? Do you agree with how some things are softening? Ramble on below!