Eyelashes look very different from my gyaru Japanese false eyelashes comparison I did last year. Eyelash trends are a big part of gyaru make-up and in this post I’m going to talk about some big changes and new additions to three major false eyelash cosmetic companies: Diamond Lash ダイヤモンドラッシュ, Eyemazing アイメイジング and Jewerich ジュエリッチ.
The major trend keywords are: feathery, brown, and eyelash extension.
Diamond Lash Rich Brown Series
Diamond Beauty (http://diamond-beauty.jp/) has launched two new eyelash lines. One is the “Little Wink Series” which is a feathery shorter lash series. The newest one that came out last month is their “Rich Brown Series”.
You can see they follow both trends of feathery and brown.
Shown in the October Jelly issue
And a full two page spread in the October “Seiso Gyaru” Popteen
It looks like Diamond is really paying attention to the trends. I prefer their Little Wink series and wish their Rich Brown lashes had some more length. I will buy the Royal and Lady and see how both work before final reviews.
Jewerich Pure and Lady Series
I first reviewed Jewerich Eyelashes back in 2010. They’ve gone the feathery trend for a while. Jewerich (http://jewerich.jp/) has changed its packaging since I used their #7s in a make-up tutorial but currently it looks like 5-7 are the same from 2012. 8-10 are Jewerich’s new lashes in their “Pure Series”.
Thank you Jewerich for doing such great make-up shots! 5-7 is the 2012 style and 8-10 are the new style. Much shorter and less lashes. Compared to their 2012 Lady Series the impact is very little. Jewerich #8 says it’s trying to give the effect of Eyelash Extensions. I think eyelash extensions are really forcing the false eyelash trends, especially as eyelash extensions become more realistic, and there’s so many eyelash extension salons opening in the past year and that competition has made them a lot cheaper as well. False eyelash companies are really having to compete with the cheaper eyelash extensions.
Jun Komori Eyemazing Eyelashes for Eyelash Extensions
Eyemazing (http://eye-mazing.jp/) has been taking on a lot of genres, doing a collab Kera’s Amo and Ayamo along with Onee brand Mercury Duo.
Jun Komori produced Eyemazing eyelashes combine all three eyelash trend keywords: feathery, brown (103 is the brown), and eyelash extensions. These were produced for those with existing eyelash extensions.
If you always wear eyelash extensions (matsuge ekusute or shortened to matsueku マツエク) and they get scraggly and worn down, then in between visits to the salon use these specially made false eyelashes to volume up! This is brilliant! If you’ve worn eyelash extensions for a while you may notice between 2 1/2 weeks to a month your eyelash extensions will shed or look sloopy, covering this up with false eyelashes made for this reason sounds so smart. Instead of competing with eyelash extensions, they’re supporting them!
I plan on buying from all 3 brands and then I’ll try to do another side-by-side false eyelash comparison for the new gyaru. That will probably pop up in December after my trip.
I’ve got a streetstyle influencing gyaru post to do but the weather is not cooperating with pictures I wanted to take for it, since I’m leaving for Japan soon I hope to get it done before then. It’s going to be close whether or not, but I’ll try. If not a lot of prepared shop staff snap, food and travel posts for you guys in November while I’m working on making more shop staff snap, food and travel posts. Also I’ll be working gathering pics and recon on doing more on the Shibuya 109 Brands IDOBA (I don’t often blog about) series