Kawaii Make-up: Etude House Princess Etoinette Heart Blusher Coral Masquerade Review

Korean make-up brand Etude House launched a line “Princess Etionette” that was an obvious rift of Laduree’s ultra-expensive Japan-only Make-up Line “Les Merveilleuses” (link). But cheaper!! Les Merveillesuses blush is 10,000 yen ($110). While Etude House’s Princess Etionette Cheek is 2,500 yen ($28). Not drugstore, but not made of diamonds!

I bought the Etude House Princess Etoinette Blusher in OR201 Coral Masquerade.

Gratuitous Princess Etoinette Blusher Shots





Princess Etoinette’s entire line-up, which is not seasonal and still available in stores!


The puff given to apply and the very orange color the hearts combine to make.


etude house princess etoinette heart blusher coral masquerade

Much softer than the Liz Lisa blush and less pigmented. I would call the color more “pearl” as well.


Other reviewers have written about the hearts breaking, 7 months in that’s not an issue for me.


Comparison next to my Liz Lisa blush (reviewed here). I’m not a fan of the dull gold/pewter on the Etude House blush, but I do like their baby pink.

Just-the-facts Etude House Princess Etoinette Heart Blusher Review

– cute packaging
– comes with applicator
– mid-range price

– not very pigmented
– too pearlescent for problem skin
– bulky case and delicate product not travel friendly
– plastic case up close is just… plastic

Overall: 2.75/5

Final thoughts: A cute make-up product that’s more looks than substance. With problem skin I think the pearl shimmer instead of glitter shows up my scars more. I would purchase from this line again, but not the blush (edit: I did, review on Princess Etoinette Crystal Shine Lips Lipstick here in two shades)


  1. November 27, 2013 / 5:16 pm

    The hearts are cute but I’m not a fan of the packaging.It just looks cheap to me, especially next to your Liz Lisa. i’ll check out those lipsticks thou :D

  2. November 27, 2013 / 6:38 pm

    Definitely turned off by the plastic look, but I love how the blush is in little heart shapes as opposed to just flat in the container. I could see how it could break though and not be so cute.
    Anyways, waiting to see the lipstick reciew :)

  3. November 28, 2013 / 2:11 am

    i love etude house!! though i’ve always been weary of those powder-ball-type blushes… it seems to me like it would just crumble all over the place! plus i wouldn’t pay 2500yen just for the cute packaging, when their normal blushes are around 1000yen in price. plus, i’m still in love with the 2 cream blushes i got from their candy collection!! XD

  4. November 28, 2013 / 4:25 am

    hmm..it looks really cute, but it’s not very..handy? I think they have other products, that are better*-*

  5. Bouncy Brown
    November 28, 2013 / 10:46 am

    It’s so cute I’m gonna die!

  6. November 29, 2013 / 7:30 am

    The packaging looks so cute! Awww, now I want to buy it *o*

  7. Elke
    August 29, 2014 / 12:08 pm

    Hi,I Love this so much..but can’t find where’s still available…
    Can you help me,please…?
    Thanks from germany

    • Mitsu
      September 3, 2014 / 8:29 pm

      It was seasonal. If you search up Princess Etoinette you’ll see new versions of the products done. :) eBay may have some stragglers too :)

  8. Aj gavigan
    November 15, 2014 / 9:16 pm

    What site did I you buy the princess etoinette

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