Kawaii Make-up Review: Econeco Dolly Cosmetic Airy Touch Foundation collaboration with cute artist!


Econeco Makeup エコネコ is a collaboration between illustrator Econeco  (site) and Doshisha cosmetics (site). Econeco is an illustrator that does mostly retro style sweets and circus animals art and Doshisha is a small cosmetics company known for its collaborations with Hello Kitty and Rilakkuma.

Econeco makeup has put out a foundation in two colors, a blush in two colors (seen above), a handcream in three scents and a lip balm in 3 scents.

I knew nothing about this and just bought what I saw was a cute product, good price (1280 yen = $13.00) with good coverage.

Econeco’s “Airy Touch Foundation” (エコネコエアリータッチファンデーション) comes in two colors: Light Ochre ライトオークル and Natural Ochre ナチュラルオークル. I’m reviewing it in Light Ochre.




Really pretty art right? I also love how the packaging is not one but three colors: pink, mint and lavender.

It comes with a sponge applicator and handy side popping tray to keep bacteria away from the product.

It’s advertisted to:
:bow: mattifying skin to reduce the appearance of pores
:bow: reduce shine
:bow: contain aroma oils of rosemary and rosewood
:bow: gentle on skin

Comparison shot


I have skin that needs a stronger coverage (pale, freckles, dark spots, past acne battles). But I’m pleasantly impressed by Econeco Airy Touch Foundaton.

Econeco Makeup in store shot


From the Donki. Again 1280 for the full product, 890 for the refill.

Just-the-facts Econeco Makeup Review

– cute packaging
– comes with applicator
– inexpensive price 1280yen
– travel & purse friendly
– refillable container (890 yen only)
– medium to full coverage

– hard to find
– sponge round applicator not good for creases
– available in only two tones

Overall: 4.5/5

Final thoughts: Delivers on its selling points. I found it great to carry around for touch-ups. It also did not feel heavy when I wore it for 12 hours. Not my go to foundation, but a quality product that definitely traveled with me. I have bought the refill so already repurchased.


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  1. January 3, 2014 / 7:06 pm

    Owww, I love their packaging so much, I got a flyer in a drugstore and put it on my wall :3
    But I’m not sure I’d purchase anything, I think the blush is cute but they aren’t colours I don’t already have..and you say they have lip-balm? I didn’t find that one yet but that I might consider :) because the illustrations are just so cute >_<

    • Mitsu
      January 8, 2014 / 5:06 pm

      Lip Balm I’m sad I didn’t get. So essential in the crappy Japan cold that can get way too dry. I hope they do more collaborations with EcoNeco. Although maybe in something that’s not so basic. Like hair fragrance or such :)

  2. January 4, 2014 / 9:03 pm

    I’d like to get it but no idea how since I’m in the US. ;____; guess I’d need a shopping service.

    • Mitsu
      January 8, 2014 / 5:05 pm

      Yea! It’s really hard to get. My friend wanted some after I bought mine and we had a hard time finding it in Tokyo again. Shucks!!

  3. January 5, 2014 / 5:05 am

    Oh my god that is adorable. I want!

    • Mitsu
      January 8, 2014 / 5:05 pm

      I hope it becomes more available!

  4. January 5, 2014 / 3:30 pm

    The packaging is just too cute!

    • Mitsu
      January 8, 2014 / 5:05 pm

      Definitely! Some of the best packaging of cosmetics I’ve seen in a while :)

    • Mitsu
      January 8, 2014 / 5:04 pm

      I’m so swayed by cute :)

  5. January 8, 2014 / 7:04 pm

    How cute is this? ^^

  6. January 12, 2014 / 9:26 am

    The packaging is so cute! I would definitely buy it if I were in Japan ^^

  7. Audrey
    May 18, 2014 / 8:24 am

    Is the light ocher lighter than the natural ocher? Is it the one on the left in the picture of the two in the store display? Thanks :-)

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