Kawaii Make-up Review: Econeco Dolly Cosmetic Airy Touch Foundation collaboration with cute artist!

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Econeco Makeup エコネコ is a collaboration between illustrator Econeco  (site) and Doshisha cosmetics (site). Econeco is an illustrator that does mostly retro style sweets and circus animals art and Doshisha is a small cosmetics company known for its collaborations with Hello Kitty and Rilakkuma.

Econeco makeup has put out a foundation in two colors, a blush in two colors (seen above), a handcream in three scents and a lip balm in 3 scents.

I knew nothing about this and just bought what I saw was a cute product, good price (1280 yen = $13.00) with good coverage.

Econeco’s “Airy Touch Foundation” (エコネコエアリータッチファンデーション) comes in two colors: Light Ochre ライトオークル and Natural Ochre ナチュラルオークル. I’m reviewing it in Light Ochre.

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Really pretty art right? I also love how the packaging is not one but three colors: pink, mint and lavender.

It comes with a sponge applicator and handy side popping tray to keep bacteria away from the product.

It’s advertisted to:
:bow: mattifying skin to reduce the appearance of pores
:bow: reduce shine
:bow: contain aroma oils of rosemary and rosewood
:bow: gentle on skin

Comparison shot

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I have skin that needs a stronger coverage (pale, freckles, dark spots, past acne battles). But I’m pleasantly impressed by Econeco Airy Touch Foundaton.

Econeco Makeup in store shot

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From the Donki. Again 1280 for the full product, 890 for the refill.

Just-the-facts Econeco Makeup Review

Pros:
– cute packaging
– comes with applicator
– inexpensive price 1280yen
– travel & purse friendly
– refillable container (890 yen only)
– medium to full coverage

Cons:
– hard to find
– sponge round applicator not good for creases
– available in only two tones

Overall: 4.5/5

Final thoughts: Delivers on its selling points. I found it great to carry around for touch-ups. It also did not feel heavy when I wore it for 12 hours. Not my go to foundation, but a quality product that definitely traveled with me. I have bought the refill so already repurchased.

 

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14 Comments

  1. January 3, 2014 / 7:06 pm

    Owww, I love their packaging so much, I got a flyer in a drugstore and put it on my wall :3
    But I’m not sure I’d purchase anything, I think the blush is cute but they aren’t colours I don’t already have..and you say they have lip-balm? I didn’t find that one yet but that I might consider :) because the illustrations are just so cute >_<

    • Mitsu
      January 8, 2014 / 5:06 pm

      Lip Balm I’m sad I didn’t get. So essential in the crappy Japan cold that can get way too dry. I hope they do more collaborations with EcoNeco. Although maybe in something that’s not so basic. Like hair fragrance or such :)

  2. January 4, 2014 / 9:03 pm

    I’d like to get it but no idea how since I’m in the US. ;____; guess I’d need a shopping service.

    • Mitsu
      January 8, 2014 / 5:05 pm

      Yea! It’s really hard to get. My friend wanted some after I bought mine and we had a hard time finding it in Tokyo again. Shucks!!

  3. January 5, 2014 / 5:05 am

    Oh my god that is adorable. I want!

    • Mitsu
      January 8, 2014 / 5:05 pm

      I hope it becomes more available!

  4. January 5, 2014 / 3:30 pm

    The packaging is just too cute!

    • Mitsu
      January 8, 2014 / 5:05 pm

      Definitely! Some of the best packaging of cosmetics I’ve seen in a while :)

    • Mitsu
      January 8, 2014 / 5:04 pm

      I’m so swayed by cute :)

  5. January 8, 2014 / 7:04 pm

    How cute is this? ^^

  6. January 12, 2014 / 9:26 am

    The packaging is so cute! I would definitely buy it if I were in Japan ^^

  7. Audrey
    May 18, 2014 / 8:24 am

    Is the light ocher lighter than the natural ocher? Is it the one on the left in the picture of the two in the store display? Thanks :-)

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