Jouetie for Spring & Jouetie Japan Shop Staff in Shinjuku Lumine EST

Jouetie Japan Runway for Spring Summer 2014


Jouetie (ジュエティ) is a Runway Channel brand which hosts its runway shows in late October for the Spring collections titled “Rainbow Punk” (images from Although it’s purely a street style brand its runways tend to do “runway only” looks mixed with actual items that will be sold. I understand the flashiness for the runway need but it does cloud the true look of Jouetie the brand for Spring.

Jouetie Shop Spring Style and Spring 2014 Trends



Lots of overlapping trends from LilLilly with Jouetie! I’m really waiting for their nautical prints to come out. Especially those vans-style shoes from the runway! I really like Jouetie’s takes on the trends for the season the more real clothing that comes out. My favorite is that eyelet set-up. Set-ups which have been popular for two seasons are still reigning on!


Jouetie Japan Shop Staff from Shinjuku Lumine EST in Spring

To get you ready for 2014 Spring let’s look back at 2013 Spring style with Jouetie shop staff pictures I took.

Not one but two Jouetie Japan girls to shoot? I’m a lucky girl!



jouetie japan

jouetie shinjuku shop staff

Little girl men nails from Toy Story, so cute!

I don’t have a favorite look because I think they rep Jouetie both so well. Both also have stellar circle lens. What’s your favorite?

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    • Mitsu
      January 29, 2014 / 7:47 pm

      I’m really excited for more :)

    • Mitsu
      January 29, 2014 / 7:46 pm

      Really? That’s seriously one of the best compliments I’ve ever gotten. Thank you for thinking so!!!

      I’ll be doing 1-2 a week for a while with shop staff photos included :)

  1. January 30, 2014 / 8:35 am

    I think this is a fun brand, not really my cup of tea but always fun to look at! Those shape staff girls are workin’ it! ^_^

    • January 30, 2014 / 8:36 am

      LOL not *shape, but *shop = w = have you noticed that there is like auto-correct on the MAC now?? I have a MacBook Pro and lately I’ve been seeing that it has been trying to auto-correct me! fffffffff

      • Mitsu
        January 31, 2014 / 11:00 am

        Lol I’ve been so lazy to update my OS on my MacBook. I don’t think my MB is ready for it.

    • Mitsu
      January 31, 2014 / 11:01 am

      They are! I love seeing shop staffs of even non favorite brands because they still make the brand look great :)

  2. January 30, 2014 / 9:24 am

    I really love this sea-creature theme that is going around! I hope it becomes big because a) I don’t recall it being a major trend before, so it’s refreshing and b) sea creatures are adorable! :D

    The shop staff are both super-cute. <33

    • Mitsu
      January 31, 2014 / 10:59 am

      You’re right! I think when nautical trends for Spring it tends to be sailors and anchors and all that jazz. I do like the sea creature trends too :)

  3. February 2, 2014 / 7:46 am

    I think.. slowly but surely.. I’m liking Jouetie more and more… I just wish the things they sold in store were a bit more daring. Just a dash more of street Lol I looove a lot of the runway stuff though. Seen that rainbow print on some street blogs too~

    • Mitsu
      February 3, 2014 / 2:17 pm

      Agreed! I think they’re missing the niche that wants to be a bit more funky. It’d be nice if they could put out a few crazier pieces in select stores and see how they did :)

  4. February 4, 2014 / 9:12 am

    This brand looks really nice and the girls are so cute! ^^

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