Just like Plumprimo by Yumetenbo x LaFarfa, PUNYUS by WEGO is another brand bringing plus size (and all size) to the masses. It’s produced by plus size icon and LaFarfa head Naomi Watanabe, who was born to be a star.
PUNYUS producer Naomi Watanabe (center) surrounded by all size PUNYUS style
Who’s Naomi Watanabe?: She started out as a talent dancing to Beyonce’s on TV and got the nickname the Japanese Beyonce (video of her getting down). Oh talent on TV, it takes so little. But from those humble beginnings Naomi Watanabe pushed even further. She appeared in a ton of variety shows because of her quick wit and actual humor.
Naomi Watanabe interviewed Emoda producer Ena Matsumoto, Murua producer Momoko Ogihara, Fig & Viper producer Alisa Ueno and Ank Rouge creative director Okarie Matsuoka.
Naomi has also been the face of 109 as well as being the main face of plus-size Japanese magazine LaFarfa.
Here she is as the face of Shibuya 109 for their 7Days Bargain this January.
Yup! A plus-sized woman was the face of Shibuya 109!
Video of her showing off her cool attitude for the making of the Shibuya 109 ad.
So it’s a big thing that she’s partnered with megastore WEGO for a PUNYUS brand.
by: Collaboration with Harajuku mega-brand WEGO. Who helped launch W♥C
producer: Naomi Watanabe (渡辺直美) (blog: http://watanabenaomi.laff.jp/ instagram: http://instagram.com/watanabenaomi703)
concept is: 60s, 90s era items with hip hop influence and harajuku street mentality
PUNYUS is not open yet but will open in SHIBUYA 109
YUP plus-sized clothes in Shibuya 109.
PUNYUS is not just for plus-size! It’s actually an ALL size brand that focuses on low-priced items with cool prints. PUNYUS offers sizes in Free to 6L. Representation? Yup!
PUNYUS for Spring 2014
PUNYUS had an exhibition and their upcoming collection looks pretty cool!
all of these are from Tokyo Front Line, these are just a sample. They did an excellent job taking pictures of the exhibition. Check them all out at their website.
And the LaFarfa models showing off their cool individual PUNYUS style.
I hope you can tell I’m so excited for this brand. Original prints, original look, all size friendly, fronted by such a cool producer in Naomi Watanabe, and in Shibuya 109 representing all girls small to big. It’s like a revolution all in one store. I hope this store does well, but with WEGO backing it, it’s got hope!
And you know what this means? All size shop staff. Hurray for all size “pocca-tive”