EMODA SCawaii collab Gingham SOUT collection now at Mobacolle



We can all agree that GINGHAM is the hottest trend of the season, every brand will be rocking it their own way? Y/Y


It’s so hot right now it’s surface of the sun hot.


How to wear a surface of the sun hot trend


Why have these poorly cut out stylish girls crying?

No it’s not because of a bad paint job.

It’s because they can’t wear their cute new trendy item more than once every two weeks.

You’re stuck in the cycle of oldlooks/oldlooks/oldlooks/oldlooks/OOOOOTREND/oldlooks/oldlooks/oldlooks

(Duras, Titty & Co and Lodispotto adorable items all available at mobacolle)

Seriously though if you wear that dress you love every week, it gets creepy.

So what’s the solution?

A trend so blazing the easiest and best way to wear it often is accessories.  Buy a gingham accessory and you’re show you’re rocking a trend without trying.

Buy gingham accessories!


Gingham on Gingham. Seriously Emoda’s pin-up yet modern look is so cool this season!

Emoda’s accessories collection is called “SOUT”, each season they do a wallet, cellphone case and my favorite an iPhone case! The Emoda sout accessories collections are the hottest sellers of EMODA sell out every season. This season they’ve paired up with friend to the Doll and awesome webstore MOBACOLLE and SCawaii to make a version that’s only sold through Mobacolle.

Best accessory gotten? One that’s harder for people to have. I love one store only items. My previous iphone case? Muchacha Osaka store’s special item.


Ena Matsumoto’s look for spring paired perfectly with the Emoda x SCawaii x Mobacolle SOUT items. Emoda sout accessories are so cool and useful!

soutcellphone soutkeycase soutwallet

All so super cute right? All available in black and pink!

That iPhone case is amazing! I love that smartphone case style, too! It’s a way to read your phone discretely in public and it holds extra cards and such. So useful! I signed up to get the iPhone case in pink. Love their pin-up pink!

The keycase is also spectacular. It’s the way designer brands now do theirs. So fancy. Such gingham. Wow.

Also I should mention their prices are really nice!

Keycase: 2980 yen
iPhone case & wallet: 3980 yen
Wallet: 4980 yen

 Yup… the wallet is cheaper than the MARS bath towel I blogged about.

Sigh… so much better to get the EMODA x SCawaii Gingham items with these prices.  :wink:

Again Emoda sout accessories in gingham are only sold by Mobacollehttp://web.mbkr.jp/special/emoda_scawa

Mobacolle kindly sponsors the Doll and is very kind to overseas buyers. Check out how to sign up for their store here and they have new items daily and soon a revamp of their site!





  1. March 18, 2014 / 1:01 pm

    I don’t like Gingham, so I guess it’s not for me (and I don’t have iPhone and I don’t use that kind of wallets). But the pink ones are cute ;)

    • Mitsu
      March 18, 2014 / 8:04 pm

      The pink ones are my fave too!

  2. March 18, 2014 / 1:51 pm

    I don’t like gingham in clothes, but I have always thought that small amounts of gingham in accessories is cute, so I’m lovin’ these!!

    • Mitsu
      March 18, 2014 / 8:03 pm

      I never thought about gingham accessories but now I’m really into them! Now I want to find a matching headband :)

  3. Ashley-Kristine
    March 18, 2014 / 6:56 pm

    hi do you think they wil put these accessories on their global website

    • Mitsu
      March 18, 2014 / 8:02 pm

      Nope. They’re exclusive to Mobacolle website. :)

  4. March 20, 2014 / 10:18 pm

    I really like using scarves – like in my hair or tied on my bag – so maybe a gingham scarf will be easy for me, hee hee.

    • Mitsu
      March 21, 2014 / 3:05 pm

      Awww it would look really cute on you and retro :)

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