Fint is a classical brand that works as a classic brand, a mix with lolita or a mix with sweet gyaru brands. I’m going to take this post to introduce the brand, talk about some regular items and show off Fint shop staff snaps. Next post I am going to talk about their current season, show off more shop staff coordinates and trending items.
shop blogs: http://fint-blog.jp/
Stores: 17 (4 in Tokyo area)
brands own definition: A 60s classical brand that mixes vintage and trend into a girly style. The goal of the brand is to make your heart race when you see it.
season’s theme: It’s a 1950s French look. The theme was based on the 1953 movie “Lili” (wiki) about a French girl who has a relationship with a carnival puppeteer. Elements of carnivals and France intertwine.
News and store separation:
This season the store has split off into two stores: Fint and An Another Angelus. Fint used to carry An Another Angelus brand items selectively in their stores, but now it’s in two separate stores. 14 Fint stores and 3 An Another Angelus stores. Fint’s items tend to be more youthful and slimmer fitting. An Another Angelus does a more mature and freer sized selection.
Fint Daikanyama stand-alone store
You can see some of the trends of the season: burgundy and lace inners. Mixed with the more traditional styles of the brand: retro shoes like court shoes, and the traditional 3 stripes. Although this is a winter look, it’s common for the brand to have longer skirts. To compare: Liz Lisa is usually mid thigh while there skirts will be an inch above the knee or such.
Fint always balances tailored vs. feminine. More often they side on the tailored side, but it’s a cleaner girly look.
Fint Shinjuku MiLord Shop Staff
Flatform shoes mixed with a more tailored skirt. Fint is all about cardigan life.
Fint’s season (Spring or Winter) revolves around onepieces, blouses, skirts and cardigans along with a few jackets and shorts or pants.
Fint and An Another Angelus Recent Shop Staff Coordinate examples
As you can see there’s a lot of cardigans, a lot of blouses, and tons of retro styling.