The third and final brand to I’m going to talk about heading into Shibuya 109 for Spring is Evris produced by Ayano Sasaki. Evris is under the runway-channel group of brands that hosts Mercury Duo, Dazzlin, Jouetie, Emoda, Murua and more.
Evris is also part of the new NeoGal charge. Ayano Sasaki is former Press staff at Jouetie, another Neogal brand, and is BFFs with Neogal queen Fig & Viper producer Alisa Ueno.
Ayano Sasaki looking like the modern good and evil.
The knit on the right launched the entire brand. It was constantly sold out on the runway-webstore site and is now in the new Spring stores even though it was a Fall release.
I knew this brand was coming into 109 because Ayano Sasaki announced on her instagram they were looking for shop staff for Shinjuku and Shibuya. Since she was Press staff and had her own blog for Jouetie I’ve followed her and liked her Onee-Neo-Gyaru approach. Instead of Fig & Viper which I feel often borrows too much from overseas, Evris tends to balance and side with more of a Japanese street approach.
producer: Ayano Sasaki (http://ameblo.jp/ayano–sasaki/)
stores: 2 Shibuya 109 and Shinjuku Lumine EST (where the WC and Advant Garde used to be)
concept: Street Gal
Spring 2014 looks
Lots of sea creatures trends and she’s taken the knee-length trend further with culottes. A big miss for me, but she still looks cute.
The styling is modern yet 1990 high brand items. The gold braided belt, large gold earrings, and clunky soles are all very 1990s. She’s got a Versace Givenchy 1990s vibe going on.
The accessories coming soon are so successful in current trends x vintage looks. The look like high brand costume jewelry from the 90s yet a mix of sea creature trend and holographic.
Ayano Sasaki at the Shibuya 109 and Shinjuku Lumine EST openings. If you’ll notice the tilework on the edge of each store, it says “Evris” but done in a faux classic Givenchy style. Another hat-tip to 1990s high fashion.
Evris Shop Staff
Shibuya 109 shop staff with Ayano Sasaki
Shinjuku Lumine EST shop staff in Spring trends: deconstructed bandana print and sea creature themes.
To me this brand is really touching on the wave of what people want right now. It’s mixing 90s trends with vintage concepts and original prints. 1980 and 1990s vintage high brand jewelry and bags are soooo popular right now. I have a whole post about how high brand gyaru mix is switching from Louis Vuitton to vintage.
While every item from her brand doesn’t scream this is only Evris, I think that brand concept is not as common in Japan anymore. It’s more of a mix and match style. I would call it halfway between SLY and Fig and Viper.