Popular Ageha permanent model or senzoku, Satomin (Satomi Yukawa) has designed web-based clothing line called Michell Macaron for smaller girls in Japan. Beyond Freesize brands have shown that women in Japan are not just all “onesize” or small and medium. Instead women want to be fashionable at all sizes!
Michell Macaron (ミシェルマカロン) targets XS and S sized girls in Japan (XXS and XS in US). The style is onee sweet casual. For now it’s only an on-line store.
Michell Macaron for Spring 2014
Lots of cute adult pieces for the petite adult girl who still wants to look a bit cute.
Smileland (スマイルランド) opened in Shibuya Parco (渋谷パルコ) this March. Smileland is the large size arm of popular mega webstore Nissen offering sizes LL to 10L. Unlike brick-and-mortar stores going digital, Nissen is taking their digital presence and planning to open 30 stores across Japan in the next 4 years. Not all of the stores will be Smileland, but the large-size presence is definitely picking up.
Nissen is kind of like a Japanese Target online. Lots of home and clothing goods. Sadly they’re not selling their cutesy furniture outside Japan.
Rose Fan Fan’s capsule collection for Smileland
Smileland is not a gyaru store, although they have a line gyaru and former Shibuya 109 brand “Rose Fan Fan” to sell exclusively on Nissen and now in Smileland brick stores.
All items available in LL to 10L. No restrictions.
For those beyond the 6L size, the 6L to 10L may bring hope for more stylish options in Japan. Or for those 2L on, you’re getting another place to be stylish in Japan.
Smileland also has shoes size JP23 – 27 (JP link). A 27 is a 10 1/2 in US sizing! Some pretty cute options, too! They even have a tall size store on their website for those 5’8″ and over looking for pants especially.
The market is growing!
Stores are realizing the S-M or Onesize/Freesize do not actually fit Japanese women. Big companies like WEGO with PUNYUS, Nissen with Smileland or Yumetenbo with Plumprimo are not offering these clothes or investing these large amounts of money to start brands or open stores without market research and planning! Japan is getting larger like the rest of the world and Japanese women even now come in all shapes from petite to tall to pocchari and I for one am glad these businesses realize this and are allowing all women to be stylish.