I went to buy a towel at Rady in the Shinsaibashi OPA Osaka mall and was greeted by their lovely shop staff. When I asked to take a picture of her, she offered to get the whole staff together for shots showing off her kindness once again!
brand website: http://rady.in/
Shizuka Mutoh (武藤静香 むとうしずか) (blog) produced roomwear brand Rady (http://rady.in/pc/index.php?rady=) opened its first brick-and-mortar shop in Shinjuku Lumine EST in September of 2011. It now has four stores around Osaka and Tokyo. The brand was created in 2008 and the clothing sold mainly through its mobile site. The brand has since grown and 2011 March did around 100,000,000 yen in a month (around $1.2 million).
Rady’s concept is “A woman who likes to feel feminine and cute no matter where she is”. In 2011 the brand launched “Houseline by Rady” which is home decorative line, and “Dateline by Rady”. [source]
Rady Shinsaibashi OPA Osaka Shop Staff Snaps
Now for the whole Rady gang of Shinsaibashi OPA Osaka. Even their male shop staff. Male shop staff in gyaru stores started around 2009 and they mostly work cash register and in the back. They are often required to dress in the style of the brand, but with such a girly onee brand that’s a bit hard, so he definitely did his own thing.
The contrast between the polished modern-agejo girls of Rady and their male shop staff is quite amusing. Although I don’t doubt it takes a long time of rigorous perms and diligent tanning to get the look down.
Yet again they’re all showing off their individual personalities. Rady girls are so pretty!
All three Shinsaibashi Osaka OPA shop staff look so lovely! I think they represent the modern agejo style. Sexy, stylish, onee yet still agejo.
Rady Shop Staff Nails
Each stylish Rady woman had wonderful nails.
Gel style girly style that really reflected sakura season.
The fade and glitter acrylic combination looks so pretty! I find these especially inspiring. Those glitter nails set off her ring so nicely.
And wonderful pink acrylic nails for sakura season.
Rady Shop Staff Make-up and Hair
Stylish waves and adult pink make-up.
If you’d like to see more of them Rady shop staff blog check it out http://ameblo.jp/rady-staff/
I’ll be doing more recent shop staff posts from my visit and then catch up with the previous. Especially when they’re as cool as these ladies and guy from Rady Shinsaibashi OPA in Osaka.