Ingni Japanese brand info and shop staff snap

Ingni is a giant Japanese women’s clothing brand I haven’t talked about much except for a previous shop staff snap. Ingni is such a wildly popular clothing brand it has stores in even the smallest of Japanese towns. In big cities you can see an Ingni from another one almost. They have a giant store on the first floor of Shibuya 109 and one barely a block away on Shibuya Center-gai. I’m sure when I head back to Japan they’ll have put another 15 Ingnis in.

So after ignoring the brand here’s a little history and talk about them plus a cute shop staff snap I took from Ikebukuro Sunshine City.

Ingni info:

katakana: イング

pronounced: “in-gu”… I have no idea how gni became gu but there it is

naming reason: The name is derived from the english ending “-ing” to mean always in flux.

stores: 100+ all in Japan, over 40 in Tokyo area. Chances are if you’re in a mall, you’ll find an Ingni.

history: Ingni first started in 1982 as a wholesale company selling Kobe fashion, which was a big boom in the 80s-90s. In 1998 they started their own self-named brand Ingni which was more of a CanCam brand at the time. Now Ingni sells to all types and is featured in Popteen, Vivi, Cutie and more.

parent company: It is now owned by Mitsumaru which is the clothing arm of Tokyu, who owns Shibuya 109 along with brands Heaven and Earth.

sister brands: Ingni First, Allamanda

style: the style is trend sweet casual. It’s considered a sweet discount brand for younger women.

discount brand or trend maker?: Ingni has stayed very popular for their price point as much as their style. Usually Ingni is 1,000 yen cheaper than similar brands yet they do often have original designs and produce collections like the trend brands.

official social media


Ingni in Ikebukuro Sunshine City

Ikebukuro Sunshine City is a meandering above and underground mall that is near the famed yaoi manga haven, Otome Road. Ingni has a large shop closer to the Tokyu Hands underground entrance from Sunshine Road and was staffed by a lovely shop staff with classic Ingni style.


Classic cute date style. She’s actually wearing the same jacket of the Okayama shop staff I took previously even though it was 6 months in between snaps.


She’s holding up the tunic I bought. It’s really comfortable and hasn’t lost or rusted any of the gold studs on it. Very nice quality. Aren’t her denim wedges so cute? I don’t think I’d consider them for myself but she wears them so cutely that I wonder now.

Soft casual make-up. Circle lens are popular for everyone now that you can get them without a prescription.



I really liked her soft casual ponytail and daisy earrings. She’s wearing a lot of accessories but they work really well to dress up a simple outfit.

I also like how she’s doing the simple touches to make an outfit more eyecatching. The casual way the jacket sleeves are rolled up, the daisies on her shoes, the socks that match her onepiece. All these style points that help make a look.

Once their Fall collection comes out I’ll talk more about the mega popular brand that’s always goING!

Need more Ingni? Check out the other shop staff I posted

Need more Japanese Shop Staff Snaps? Over 100 all across Japan Shop Staff Snaps to view here

follow the Doll on bloglovin | Universal-Doll facebook | Mitsu on twitter “miss_mitsu” | mewmitsu on instagram | inspired-doll tumblr – join/add/follow?  :bow:


  1. July 27, 2014 / 3:40 am

    I discovered Ingni when I traveled in Japan, it was during October 2011 and the clothes was just so cute! It was the trend of red – brown a lot this time! So I became to love this brand! This year, the trend of this brand look awesome too!

    • Mitsu
      July 28, 2014 / 1:58 pm

      I’m excited about what they’ll do for fall. Admittedly I’m a sucker for plaid so I’m ready to see their plaid items :)

  2. mikachan
    July 27, 2014 / 12:53 pm

    Such a cute brand!

    • Mitsu
      July 28, 2014 / 1:58 pm

      It really is, and cheap too :)

  3. July 28, 2014 / 10:42 am

    I unknowingly bought a pair of Ingni shoes when I was in Hong Kong and they are so cute, but simple as well! I can wear them with almost any outfit, and they’re incredibly comfortable!

    • Mitsu
      July 28, 2014 / 1:56 pm

      Oh how cool! I really need to check out their shoes next time I’m in a store :)

  4. PuffyMoiNYC
    July 30, 2014 / 5:14 pm

    That blouse is sooo lovely! Thank you much for the web shop links. I had heard of this brand from a Youtube blogger before but I couldn’t spell the word properly to find the online shop! I’m in heaven now–so many cute things!

  5. vanessa
    August 4, 2014 / 8:55 am

    I went to japan and i dont get why their sizing is so large ): Im like a euro 34/32(at times) in clothing and most of their clothes are too big for me T_T. Couldnt buy tops & dresses from INGNI even tho they were really nice ): sigh ;/

  6. March 3, 2015 / 4:58 am

    I love Ingni! It’s waaay cheaper than Liz Lisa and Ank Rouge but has similar designs and is equally cute and trendy!!

    I live in Japan now and is fortunate enough to get to always shop at Ingni.
    Nice blog post! Keep it up!

    I’d appreciate it if you could drop by my blog: <3

Leave a Reply

Your email address will not be published. Required fields are marked *

:) :( :icon_eek: :o :-S 8) :oops: ;-( :-D -_- :x :mad: :P :mrgreen: :wink: :roll: :?: :evil: :love: :panda: :depressed: :^_^;;: :yayblush: :cat: :cat2: :lovecat: :heartcat: :sadcat: :catno: :cheery: :smiley: :star: :stars: :star2: :bow: :dotbow: :rila: :korila: :marie: :alpaca: :heart: :hearts2: :hearts3: :eyelashes: :makeup: :shoe: :loveword: :omg: :lolpastel: :whaaa: :happydance: :yayyay: :rushed: :busy: :heartguy: :heartmouthguy: :rockoutguy: :stepup: :sage: :up: :peace: :sweatbubble: :regret: :heartbreak: :109: