Japanese Shop Staff Snap – Laguna Moon and Mercury Duo

Two shop staff snaps today from two adult brands: Laguna Moon and Mercury Duo. Both owned by Runway Channel. Laguna Moon often goes for the classic cool girly look, while Mercury Duo is often full out girly.

Laguna Moon has a set style that revolves around flowy mini dresses, denim, knits, and button ups. Think girlier Madewell. Their creative director Nao Nakaba (直 中場) is a big long-time style idol of mine.
Mercury Duo is known its girly style and it’s extremely popular and in most malls across Japan. It’s also known for offering a selection of dresses for wedding guests year around. Both aim for the woman around 24-34 and have been very successful.

Mercury Duo – Shinjuku Lumine EST in Tokyo

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Such a soft casual summer style. She kept hiding her nails but her orange nails matched wonderfully with her flowy top. I like her relaxed yet girly look and her soft flowing hair that looks effortless.

Laguna Moon – Machida 109

I was there to hunt down more of my favorite body soap

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I actually took a picture of another Laguna Moon shop staff in the same romper! Check out how differently she styled it.

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Watches are so popular with shop staff again! Laguna Moon did their series of watches a few seasons back so now a lot of Laguna Moon shop staff wear their brand.

I love how the mint suits her complexion so well. I was also a little taken aback by her more heavy gyaru make-up. I really like how her lashes suit her. Laguna Moon shop staff often aren’t as heavy with their make-up, but she went her own way.
Need more Mercury Duo? Well I haven’t actually talked about them much only side mentions, so I’ll try to fix that when their Fall style comes out. :lovecat:
Need more Laguna Moon? Check out best pictures of their store here or browse all Laguna Moon posts.

Need more Japanese Shop Staff Snaps? Over 100 all across Japan Shop Staff Snaps to view here

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2 Comments

  1. July 14, 2014 / 9:03 pm

    I love both their outfits, but I love Laguna Moon’s style more. Especially that watch!

    • Mitsu
      July 21, 2014 / 2:36 pm

      They’re supposedly changing their style for this season so I’m really curious what will happen. They went through a logo rebranding and everything.

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