Honey Salon by Foppish (ハニー サロン バイ フォピッシュ) is an Otona Kawaii brand producing original capsule items. Honey Salon was created in 1996, and in 2000 they opened their first select shop in Harajuku La Foret. The designer and creator is Chiba Hana (formally as Chiba Masae 千葉雅江). It’s heavily featured in Larme Magazine and brands itself as “Adult Kitsch“. Honey Salon’s sister brand is LilLilly.
Honey Salon by foppish details:
katakana: ハニー サロン バイ フォピッシュ
style: adult cute
since: 1996/2000 (first store)
magazines found in: Cutie, Larme, Sweet
designer: Chiba Hana blog
number of stores: 3 with items in select shops. La Foret Harajuku, Shinjuku Lumine EST and Yokohama JoinUs
Honey Salon for 2014 AW
Most of these items are already up for sale on their webstore. It’s a girly mix of winter pastel and traditional winter black, white, red. Trends to note: sweater set-up, chunky crystal parts, milky pastels, organza, sheer arms. Navy is a huge trend and selling out across most Japanese fashion when the color choice is offered. While there is a midi skirt trend going on in Japanese fashion not one yet in Honey Salon keeping with the traditional Otona Kawaii silhouette.
Trendwatching: Celestial items
A big trend especially in the Larme-type brands will be celestial items. Moon and star earrings, prints on dresses (see above), and moons and stars on shoes and such. I do think a big reason these are popular is the new series of Sailor Moon.
This is the celestial accessory print Honey Salon has done for dresses, pouches and iPhone cases.
It was part of a collaboration with Gizmobies (iPhone cover maker) and Larme Magazine
Honey Salon Accessories
Honey Salon is well known for its bags and shoes. You can see why below.
Rabbit shoes! I want that whole damn outfit. There’s already a wait list for them.
Full on Otona Kawaii look. Their scarf has a removable collar to wear as a light Fall transition over.
Again chunky crystal is really big, especially for the Otona Kawaii brands. I also think it’ll trickle to Oneegyaru and Neogal brands in their own way.
Black and white shoes are my crack so I really love the tailored girliness of these.
Honey Salon does lots of collaborations (Hello Kitty, Disney, and others) but this time they did Sailor Moon, complete with tights! Still on sale in their webstore.
Honey Salon Shop Staff
Honey Salon shop staff post their coordinates to one central blog http://ameblo.jp/honey-salon-by-foppish here’s how they’re styling themselves for 2014AW.
Currently all the girls seem to be loving red, black and white. Looking forward to their pastel outfits.
As I said early this brand is often in Larme magazine. Before I begin part two of the Larme Magazine talks I’ll be doing a few brand discussions of ones I don’t usually talk about so you can learn more about the brands before I show how they are in the magazine. So maybe you can consider these Larme Magazine talks part 2a, part 2b and such?