Kawaii Make-up Review: Pink Brown Mascara Long Type

Finally I’m going to do another kawaii make-up review, this time FITS Love Switch “Pink Brown Mascara” in the Long Type (website) (ラブスイッチ ピンクブラウンロングマスカラ). I’m really excited to review this because it starts me on my brown make-up reviews that I’ve been meaning to do since I’ve talked about the brown trend.

Even though I took these photos months ago I’ve been really uninspired to do make-up reviews. I got on Accutane for my acne that started when I turned 20. If you’re one of those people who decided to love someone in their 20s then overnight your perfectly clear skin went all acne crazy, I feel you. I put off doing the medicine for a long time until I finally realized it was my ONETRUECOURSE. The medicine’s side effects have ranged from “hmmm this is mild” to “leave me in my dark hole, I’m a monster, but please pick me up some food while you’re out???”. But I’m almost done with my course. After I’m done I’ll throw a big make-up party. hehee!

Finally back to do a review on a product that actually delivers as promised.

Love Switch Pink Brown Mascara in Long Product Shots


Newish casing. Love Switch Pink Brown Line used to have a Curl formula but they’ve ditched that to just have the “Long” and “Volume” types.

Love Switch Pink Brown Long bills itself as separating each individual lash.



The actual casing isn’t as cute, but it’s more a natural-cute.

You can see the fibers attaching to the brush. Pink Brown Mascara Long is definitely a fiber mascara.

In Store Love Switch Promotional Shots



I took these pictures at Okadaya in Shinjuku kabukicho. Below are @cosme  reviews by women of different ages. Cosme is a popular make-up review site in Japan, comparable to make-up alley with much much better organization.

Pink Brown mascaras and liners advertise as being a 3D pearl pink on it.

 Love Switch Pink Brown Mascara worn



I have stubby eyelashes to begin with so any fiber mascara makes a big change for me. The color is hard to tell its an actual brown in photos, but it definitely was noticeable IRL.

It’s a medium brown and works with black lashes as well as brown.

I’m wearing Koakuma Ageha’s brand of monthly circle lens in “Moe Brown” I bought in Japan. I’m thinking about doing a post on buying circle lens in Japan, would you like that?



More brown make-up swatching. I’m using the CanMake Perfect Stylist Eyes eyeshadow, the Excel Eyebrow set in Apricot Brown and the Eyescream Brown liquid liner along with the Pink Brown Long mascara in the above photos.

Just-the-facts Love Switch Pink Brown Mascara in Long Review

– cute packaging
– moderate price 1280-1640yen
– fiber mascara
– is an actual brown mascara, hard to find a competitor
– never notice smudging

– hard to find (Imomoko & Sasa currently don’t carry. Sasa only has Pink Brown eyeliner)
– not as cute actual container

Overall: 4/5

Final thoughts:
I bought this mascara not expecting much, but it actually was lengthening and the color was a nice brown. It’s become my regular mascara because the applicator is easy and the fibers stay in line. I’ve tried to search for dupes available for overseas, but both Dior and Benefit‘s brown mascaras are too dark of a brown and more expensive than Pink Brown.

If only the actual packaging was more cute.


I love Kawaii Make-up and love to review it. Read more Kawaii make-up reviews here 

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  1. angi
    September 24, 2014 / 6:48 am

    Cute! Please do a circle lens post :) and talk about wether it’s easy/possible to get it for nearsighted people, because I need those lenses…

    Supercute and beautiful blog! <3

    • Mitsu
      October 11, 2014 / 3:12 pm

      I’m not too sure on nearsighted and didn’t really consider it but now I’ll definitely look it up for you :)

  2. September 25, 2014 / 7:09 am

    I want to try the brown trend, but I’ve been using black eye products for so long I don’t know how to start haha! Thanks for sharing the review, I’d try this perhaps the volume type as that’s where my eyelashes need help haha

    • Mitsu
      October 11, 2014 / 3:12 pm

      It is hard to do the switch! I first changed to brown eyeliner and the rest kind of fell into place :)

  3. September 26, 2014 / 12:52 am

    It looks darker than I expected! I only have the Shu Uemura liner to pair it with and (based on your swatches) I’m not so sure they’d match well. *sigh* I guess I should just buy MOAR make-up…!

    • Mitsu
      October 11, 2014 / 3:11 pm

      The Shu Uemura liner I haven’t used much because it was just so HARD I felt like I was tugging my eye over it. I’m so picky about pencil liners :(

  4. September 28, 2014 / 6:28 am

    Thanks for the review!

    • Mitsu
      October 11, 2014 / 3:09 pm

      Thank you for reading :)

  5. September 28, 2014 / 10:02 pm

    Ahh it seems like such a pretty mascara colour! If it’s not on Imomoko or Sasa, I try searching some of the Japanese cosmetics sellers on eBay. Otherwise I might just have to get my friends in Japan to find it and send it to me haha.

    I would love to see a post about purchasing circle lenses in Japan ^^ It will be really helpful for the future!

    • Mitsu
      October 11, 2014 / 3:09 pm

      I’ll work on it soon, thanks for the feedback :)

  6. -
    October 2, 2014 / 2:27 pm

    Please make one! I’m going to Japan in about one week, I want to stock up but I’m not really sure of where I should go. On top of that, I have -5.00 in prescription. Help!

    • Mitsu
      October 11, 2014 / 3:09 pm

      I will try to put it out soon. 5 should be okay!

  7. mikachan
    October 8, 2014 / 10:24 am

    Personally for myself I’m not a fan of brown makeup mascara/eyeliner but I do of course have sooooo many brown eyeshadows and the sorts XD I think it’s cute, and maybe I’d just buy it for the cuteness but like you said I probably wouldn’t expect much of it XD

    • Mitsu
      October 11, 2014 / 3:07 pm

      You look so good in blacks! I think pale me is more of a brown eyeliner girl. I’m just glad there’s more selection now-a-days :)

  8. April 1, 2015 / 6:39 pm

    Good day! This post could not be written any better! Reading through this post reminds me of my previous room mate!

    He always kept chatting about this. I will forward this article to him.
    Fairly certain he will have a good read. Thank you for sharing!

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