Dazzlin (ダズリン) is a brand I don’t often talk about. Since my brand introduction talk in 2011 Dazzlin has grown from 19 stores to 33 stores. They’re doing incredibly well in this seiso–motekei–otonakawaii–retrogirly popular trend movement. Their price point is low but their styles seem to attract teens to adults. Their creative director Rumi Kon (近瑠美) is now 30, but still seems to embracing the girly youth style. Good on her. I think the ageism is slowly changing.
Okayama Ichibangai (岡山一番街) is the train station mall inside Okayama train station. Okayama is a big transit point on the shinkansen between Osaka and Hiroshima. It’s always filled with travelers. I’ve snapped staff inside Okayama Ichiban-gai previously and all around Okayama, but this girl may be my favorite.
My weakness for chubby cheeks. She’s sooooo cute! Dimples!
She’s in the big sweater onepiece that was a huge hit last Winter. So big a hit they’ve brought it back in plaid for this season.
Another cute pose. Her short hair is the best!
Holding my blog card so well I don’t have to watermark it (bonus).
Her gel nails have gotten old but still look lovely. I love red nails partnered with nuetral tones.
Her make-up was simple but keeping in line with Dazzlin. Simple lashes, manicured thicker brows and a sweet blush.
Her earrings as well as her ring partnered well with the white in her sweater dress. Vintage earrings are a big trend in Japanese fashion. So many vintage shops (brand and not) are growing the market inside Japan.
I love short haired girls. I mark them if you’d like short hair inspiration. Check the tags.
Upcoming for Dazzlin style: Even though the chill is just starting to pick up in Tokyo, Dazzlin just finished its Spring/Summer 2015 exhibition. Their season is all about bright colors, knee length and midi skirts, jazzy prints on feminine dresses and set-ups. See photos here, here and here.
Looking for more shop staff snaps? Stay tuned and view over 100 previous shop staff