Venus Fort outlets in Odaiba is one of the rare outlet malls in Tokyo that offers gyaru brands. Sadly like the other outlet malls in Tokyo it’s a bit out of the way. Since Gotemba outlets requires a bus ticket and the whole day, Venus Fort is the best outlet option. Venus Fort is located in Odaiba and costs 490 yen one way to get to from Shibuya, and 40 minutes by train. Odaiba is dying a little as a destination, but there is enough to do if you’re curious and have the time.
Since getting to Venus Fort costs 1,000 yen round trip I’m unsure the amount of savings you’ll feel doing outlet shopping. But I did find some items I wanted and wore them already again this Fall so I guess the trip was worth it for me.
Outlets feature a bit of old season and current season run-off. The discounts tend to be only 10-40% off so don’t expect to walk away with steals. But any discount is a good discount right?
My recommendations for discount gyaru shopping in Japan:
– Resale chain Kinji is one of the only stockists of old gyaru clothing. Resale shops are quite popular in Japan and I’ll be doing a whole series on vintage shops across Japan, but Japan stores just don’t treasure their brands.
– Outlet malls if you’re in the area. Or outlet events are new concepts with better rewards. Mark Styler (Emoda, Murua, Laguna Moon, Evris) and Tokyo Kawaii (Jugeetta, Liz Lisa, Tralala) are big on doing outlet events. Tokyo Kawaii recently held one at Sanrio Puroland. Yup Hello Kitty goodness and Liz Lisa cute clothes at discount. Subscribe to their e-mails for updates on their outlet events.
– End of the season sales. Two weeks after Shibuya 109’s big end of the season sale in January and July is when stores are really trying to kick out the last of their merchandise.
– Fukubukuro. Sometimes a big bust but with brands now doing early reveals it makes it less like a lucky bag and more like a sure thing. 2015 OneSpo bag early reveal is now sold out and for good reason. Such a cute Larme pop mix.
– Discount gyaru stores like chains such as Cryx always have cheap deals on current trends. Shinjuku Alta and Ueno aBaB house a lot of these stores in Tokyo. Nagoya Osu Kannon is another big cheap mix. Amemura in Osaka has some. Kyoto Avanti just three years after their big opening now has a lot more discount shops. Even a Liz Lisa outlet store.
My horrible photo I took a week ago. Kyoto Avanti used to have a huge Liz Lisa store but now has a Liz Lisa VSOP, their new outlet concept.
With the horrible economy, I think especially outside of Tokyo a lot more shops will make outlet concepts a new store outside of the basic outlet malls.
Venus Fort Odaiba Tokyo
Venus Fort in Odaiba was constructed in 1999 when Odaiba was full of promise and Japan was flush with money. Odaiba was going to be the island escape smack in the center of Tokyo. It’s an artificial island and everything looks a bit chintzy and already faded even though most of it is only less than twenty years old. Venus Fort was trying to do Venice but really feels like a copy of the Las Vegas Venetian shopping center without the river and high brand stores.
The classy exterior store window of Lip Service outlet
Indoor Outdoor feeling of Venus Fort
Venus Fort now with Titty…and co
Don’t be fooled by some of the names such as “Unspace” its just Mark Styler’s way of terming their more youth brands into one outlet stop.
Moussy BackStock Shop Staff
Moussy backstock is a store selling only Moussy despite it often being grouped inside Japan stores as “Sheltter“. This Moussy outlet actually had a lot of selection and an open floor plan so it was easy to browse. I ended up getting a top I had seen in Moussy stores in Japan but had passed on. Yay for me since it was 20% off and still current season.
Even though I took this Moussy shop staff’s photos last fall she’s really representing Moussy style and could be current Moussy. Maybe exchange for an oversized jacket, but she’s still in the classic Moussy look. Polished, casual and cool.
Love the thoughtful styling of hunching up her jacket sleeves and untucking the shirt. Much more casual even though the bottom half is a bit dressy.
She styled her skinny jeans well with pointy shoes and a relaxed coat. Pointy heels and relaxed style? She did it.
Short haired girl working her cut very well. Traditional Moussy/Sly accessories, big and chunky.
The mannish casual Moussy watch suits the style.
Along with her own other silver accessory.
I’ve got another pair of shop staff to show from Venus Fort, but if you’re in the area check it out. You may find a good deal or two.
Looking for more shop staff snaps? Stay tuned and view over 100 previous shop staff