Rady shop staff at Tokyu Plaza and Spring picks

After my Rady Shinjuku Lumine shop staff theft post I promised I’d post about the Rady Tokyu Plaza ladies. The Tokyu Plaza girls have lived under the shadow of the more popular Lumine EST store but with that store gone the Tokyu Plaza one in Omotensado is bound to be booming with business.

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Two fabulous casual Rady styles. Love how a jeweled tunic and jeans just looks so Onee casual with a comfortable pair of heels and the right make-up and hair.

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Both short haired! I love short-haired Oneegyaru. They still really look lovely and put together and show how it’s not just long-hair that makes lovely Onee hair.

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The store is centered around a jeweled diamond. It’s really big and pretty.

Sorry to block out the shop staff’s face. She was caught off guard and looked a bit severe so I didn’t want to show a bad pic of such a pretty lady.

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The girl on the left’s wonderful make-up and delicate accessories.

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I love how her lipstick matches the Rady logo. And somehow works with such a cool-toned outfit. Looks very summery!

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Even super cute from the side. Such lovely hair with volume Onee curls.

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The girl on the right’s nails were spectacular. Perfect Rady style without using the traditional prints. I really want to recreate those Swarovski hearts sometime.

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This is a photo of the store I took when it first opened in 2013. The style was much more neon back then. The whole look seems to have softened. The store is still beautifully white and sparkly and gorgeous, however.

The Rady Staff Blog constantly updates if you need more Rady.

Rady Spring picks

Rady has been putting out their Spring collection on-line (http://rady.jp/) and have been selling out as quickly as they stock it. Even with the scandal of earlier this year the brand doesn’t seem to be slowing down. I don’t know how Onee I put myself as. I guess I consider my style more vintage-cute-lady, but this Spring’s collection has gotten me wanting so much.

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Left: the peach tone looks so nice for summer without being another pink item in the overloaded pink of Onee styles (lavender, blue and yellow also popular this season). And I like how this piece gets away from the trend of just a jeweled neckline.

Right: I love a onesie that is loose on the top and does a nice flare out with shorts really leg flattering.

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Two really body flattering prints.

Left: Set-up that focuses the light upward and towards the face and makes the bust look bigger. It also does an arm flare so the shirt doesn’t make the arms look bigger and allows for more air flow during the horrible summer months.

Right: A long narrow front makes the body look slimmer.

Rady is not only killing it with their original prints but how body flattering they are. I was going through their webstore again and found example after example of how they really thought of a woman’s figure. Like how the flared sleeves conceal a smaller breast shape, or how this higher waisted dress flares just enough to be belly flattering.

Mini side rant but I see a lot of brands just slap prints down or do a cut on a dress and it doesn’t seem it corresponds to how the feminine shape is at any body type. I really love that Rady (also Datura) are thinking about the shape of the woman and how to flatter it best.

I will definitely be taking more photos of Rady staff this Spring because I’ll be shopping there a lot.

In case you missed it: Previous Rady posts including more Shop staff snaps | Over 100 shop staff snaps across Japan

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6 Comments

  1. March 27, 2015 / 9:17 pm

    The Rady style from about two years ago was too gaudy for me, but now it’s just right up my alley! I was looking at the pictures before reading your commentary about the body flattering style, but I was noticing it right away! I love how Rady has changed, and their spring collection has me thirsting for everything! The shop staff from Rady always look so wonderful ♥

  2. March 27, 2015 / 9:45 pm

    Omg these are actually super cute and I love the subtle figure flattering touches to each piece!
    I agree a lot of brands tend to just put pattern/print sporadically that they just do more harm than good for the people wearing them :(

  3. March 28, 2015 / 12:07 pm

    I love love love Rady this season ♡ That super girly pink flower motif that a lot of onee brands are doing just seems to fit so well with Rady’s whole brand concept and like you said, they and DaTuRa are really conscious about making clothes that will flatter different body types!

    I love the casual look of the shop staff too – it just goes to show how just a little effort (hair, make, jewelry, a good shoe) can make all the difference ^~^

  4. March 29, 2015 / 11:05 am

    Ahhhhh yessssss just what I needed some short hair onee inspoooo ;0;
    I look forward to more Rady staff snapssss!

    I agree with you Rady clothes seem pretty flattering and also, comfy in a way? I think that might be my nr1 favourite thing about onee style, it can be kind of comfortable and ok :)

  5. Judy
    March 20, 2017 / 4:14 am

    Horrible experience. Great sales lady. Was going to purchase a purse, pants and sweater and sets of outfit. The man cashier has bad attitude and toon over half hour to fill up the form for tax free. Because he was keep collecting payment from other customer while he was helping me. After I complaint, he still helping others and left me waiting on the side. Really? I have to beg someone to take my money? I tried to talk to my sales lady who was really nice, but he told them not to talk to me. Will not recommend this store you are you not ready to be humiliate

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