Buying Vintage Brands in Japan aka Chanel Poverty

I was tempted to start a whole new blog about vintage brand just because I’m quite addicted. You may have noticed on my instagram but I’m a Chanel fan. Fan is taking it lightly, I’m a Chanel stan. My collection has straight up exploded in the past two years. Last year I bought about 20 Chanel pieces (not only bags). I shamefully hunt sales and bargains.  I’ve hawked the Chanel market especially that going into a shop and looking at a few items I can tell you if they’re inflating their prices or at current market or below.


August of last year’s Chanel bag collection pic. My collection has doubled since then.


I was thinking of calling the new blog Chanel Poverty. Either because I’m going broke buying Chanel or because vintage Chanel can be done on a budget. I’m still not sure which.

But I’ve decided to include it in the Doll, especially since so much vintage is popular in Japan right now and you will see several producers, talent and other famous fashionistas wearing vintage brands. Post on this later. I recently bought the new AneAgeha and they had paired vintage bags with new clothing. I also really want to talk some changes in vintage recently. I’m extremely vintage Chanel addicted so that will be a primary focus of this series, it’s also what the resellers are focusing on, some stores have opened that sell 90% Chanel. However, I also want to speak about all types of vintage high brand.

I absolutely hate discussing money on-line it’s one of my 3 big no-nos about talking on-line. I believe age, weight, and money are my business. I guess I’m old fashioned that way. But I will give you ranges of items I’ve found and how to find within that range.

If you think Forever 21 can be expensive this is not the segment for you. I blog about cheap clothes and discount outlet stores too so please check a later post. But if you’ve got a $100 or more to spend and feel like treating yourself then please read on. I just scored a deal on a vintage Chanel print top for 48$ but those deals are rare.

I also have zero plans about talking about fakes. I don’t like them. I hate that they exist. They’ve only made the more recently brand market murky. I avoid them. Japan takes its counterfeiting seriously so fakes are not as prevalent and shops certainly would be shut down if they advertised as selling them, but always buyer beware. VintageHeirloom has a wonderful guide on how to spot Chanel fake bags, and etinceler authentications is a wonderful authenticator that will do many brand authenications on-line (for a fee). I may do a post on authenticating jewelry and clothing because I do not see many around but we’ll see.


Inside a vintage shop I will talk about in Tokyo.


What is Vintage Brand?

When I speak about vintage brand: I primarily mean the high brand houses originating from Europe. Big sellers are Louis Vuitton, Hermes, Chanel, Moschino, Gucci, Versace, Sonia Rykel, Yves Saint Laurent, and Celine.

When I discuss Vintage for brand items. The term Vintage is universally accepted for clothing, jewelry or bags that are 10 years or older from the current date. Which means 2004 currently is the cut-off for “vintage” items. Some may scoff and say only 1950s or such era is truly vintage, but with the wear that everyday items get 10 years is the accepted cut off within resellers and collectors circles.

I will be concentrating on Japan because my blog is a Japanese Fashion Blog. I’ve bought vintage brand all across Japan online and off. The market and the desire for vintage brand right now is insane in Japan!! There are so many resale shops with two stores opened while I was just in Japan. Buyers from Japan go overseas and soak up all the old items and bring them back to Japan. There’s just a huge interest in vintage right now, especially Chanel.

I’ve taken photos and visited lots of vintage stores across Japan as well which I’d like to share. Also, I’d like to review stores and give recommendations. However if your interest is only in brand and not within Japan I should be able to help there too.


Chanel Poverty or Mitsu’s Guide to buying Vintage especially in Japan

:bow: Intro to the Series

:bow: Reasons I love Vintage Brand

:bow: Japanese celebrities, models and producers with vintage Chanel

:bow: A History of High Brands in Japan and Japan’s First Wave of Resellers

:bow: Japan’s Second Wave of Resellers store talks and reviews (multipost)

:bow: Popular Vintage Brands and key pieces from each brand (multipost)

:bow: Navigating on-line and in personal buying of Vintage Brand and learning market price (multipost)

:bow:  related eating at the Chanel restaurant Beige in Ginza Chanel

:bow:  possible… My full vintage Chanel collection

:bow:  possible… Chanel vintage jewelry and clothing authentication guide


Yes a new series on the Doll, I’ve got a Larme post on the way and a new hair series post as well so just in case I don’t ignore series. I’ve already written three of these future posts on Vintage Brand in Japan so please stay tuned they will come out!

Related articles: Chanel Beige restaurant terrace and Hermes cafe | Gucci Cafe in Ginza Gucci for lunch | Ferragamo Amity pop-up store

A bit shocked by the comments on the Doll changes post, pleasantly shocked! Thank you everyone taking the time to say such kind things. It really pushed me to blog more, but that just means all you see is zero posts and while more typing, research and photo taking before anything comes out.


  1. May 15, 2015 / 4:38 pm

    Looking forward to it! :-)

  2. May 15, 2015 / 7:35 pm

    I find that epecially women in Tokyo often buy high fashion brands. When I came to Tokyo for the first time, I was surprised to see so many people with Chanel or Louis Vuitton bags on the train! Maybe it’s my age (XD) or just the influence of living in Tokyo, but I am also getting more and more interested in high fashion brands (although I would never ever buy something for its original price^^;), so I am quite excited to read you new blog series!

  3. Savannah
    May 17, 2015 / 1:00 am

    Chanel <3
    Speaking of vintage, i've noticed that you have some chanel clothing and i was wondering if you did anything special to it if it was used? (Like to get rid of germs, etc…?)

    • Mitsu
      May 17, 2015 / 2:34 pm

      I get most everything dry cleaned but I never buy anything too used. :)

  4. May 18, 2015 / 6:41 am

    See I never understand how so many bloggers can afford Chanel…I like my designer stuff, but there’s expensive then there’s Chanel bag expensive! A different thing entirely!! I guess I’d rather have 10 pairs of designer heels than 1 Chanel bag though. It always leads me to think that some or most of these bloggers have fake Chanel bags…maybe that’s cynical of me, but I can’t see how they could all afford that massive expense. I’m glad you’re not into the fakes and am interested to see how it can be purchased reasonably inexpensively, thanks in advance for these posts x

  5. May 18, 2015 / 7:51 am

    Totally looking forward to this series ! Finding good, authentic vintage can be tough – I’d love to see which shops you recommend, esp if there are only online retailers you trust since obv going to Japan right now for me is still a dream, haha ! ;~;

  6. Carina bergmann
    March 11, 2016 / 7:58 am


    Where Can i find The name of The shop with Vintage CHANEL, ( Photo on this page)
    I am thinking to go to Japan. Tokio for CHANEL vintage

    Best regards C

    • Mitsu
      March 19, 2016 / 11:34 am

      Please search my blog for the post I made about this. Type chanel in the search bar and you’ll find.

  7. Xin
    January 24, 2017 / 7:30 am

    Hi ! Wondering if u could please link me to the post where to find vintage designer goods in Japan ? I couldn’t find the post. Thank you.

    • Mitsu
      January 24, 2017 / 3:28 pm

      If you click the search bar or any of the keywords below mentioning vintage it will easily take you.

  8. February 22, 2017 / 8:14 am

    Great post

  9. Heidi Chan
    May 1, 2017 / 10:53 pm

    hi there, i’ve been searching your previous posts and couldn’t find the address of the vintage Chanel shop. are you able to share it with us again as i will be going in two weeks? many thanks!

  10. Mademoiselle Coco Chanel
    May 24, 2017 / 1:05 am

    What a lovely post as I too am addicted to Chanel and collect everything from the brand!!! Could you please email me directly to discuss details. I have a Chanel proposition that may interest you :)
    Thank you
    Kind regards

  11. Rachie
    January 12, 2018 / 1:56 pm

    Hey! This is an awesome read! I’ll be taking a trip from Canada to Japan towards the end of March for a month (we will be backpacking around to different places but starting in Tokyo) and I was wondering if you could give me a list of second hand shops that sell authentic Chanel with the best deals:3 Also any tips must see/things to do would be fabulous! Thank you so much❤️

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