Photos unrelated but pretty. Kyoto during cherry blossom season last year.
When I first started the Doll in 2009 it grew out of kogal_panel on livejournal. I was really shocked by the lack of current trend information online for gyaru clothing and style and the lack of brand knowledge. The blog is named universal-doll because the “Doll-kei” trend was really in gyaru fashion at the time and I feel like fashion is for everyone. We can all be the universal doll. Yup, cheesy as it sounds.
Since then the boom of shop blogs and tumblr and instagram and all sorts of mediums have allowed trends to come out of Japan almost instantly. But you guys know that, you follow your favorite shop staff’s blog/twitter/insta. So it’s made the original purpose of my blog obsolete. Which I’m happy about.
And then there’s the problem of gyaru fashion or more how certain pieces have been widely accepted into Japanese mainstream and a lot of gyaru fashion has become less creative in the process. I hesitate to say gyaru is dying, it’s more like gyaru evolved and melded in. Circle lens are now more natural and come in a variety for anyone beyond gyaru. Eyelash extensions have made the false eyelash look popular for anyone even the OL. And the perception of many have changed with it. I still wear contacts, put on lashes (although less often and not as bold), have extensions (volume not length), my nails are always done, and shop from many traditional gyaru stores (mixed a lot lately with other brands) but I just don’t see myself as gyaru anymore. I think that’s become the perception of a lot of women.
Drugstore essentials. Masks, eyedrops, bath salts and hairspray
I’ve often wondered or thought about quitting blogging. I mean my blog’s original purpose isn’t really there anymore. And I think bloggers have become more lazy and readers too. Why check out a whole style post when you can just click on it for a second on instagram?
But I love reading blogs. I feel like we become dumber if it’s all just instagram instead of words behind it. I also met a lot of my friends because they had blogs. I thought about quitting a bunch of times. When I moved from Japan, when I got bullied a bit, when I got sick, when my mother died. But I feel wrong pushing people I love reading their blogs to blog more and myself not doing the same.
Bergen, Norway last summer. I really want to go back to Norway.
So I’ve decided to take the Doll a little more closer to me. I will still post shop staff photos, I have a book review and summary coming up about Emiri’s hostess life, kawaii makeup reviews by the ton, I have some magazines to talk about… but I’d also like to make more personal travel posts, maybe healthy eating, there’s going to be a long series on my obsession of vintage brand (with a Japan focus) and some more personal things that I’m more interested in. I don’t really know about my own face on the blog beyond make-up reviews. I’ve thought about personal style blogging but really I feel silly posing for photos. So currently plans for the blog are in a little flux.
A street in Nakano, Tokyo
You won’t get a long blogpost about my obsession with the Houston Rockets and NBA in general or my love of kettlebells. But I’d like to get more variety and feel less confined to certain topics (self imposed of course). Please keep reading if you’re interested but understand maybe it’s not the same Doll anymore?