Sendai Forus is the main gyaru mall in north of Japan in Sendai and has the lone Datura store in Sendai. While things seem to be heating up at Sendai Parco and offering a newer easier access point Sendai Forus seems to be recovering from the earthquake and tsunami after effects when a lot of the storefronts were empty. I blogged about visiting back in 2012 (womens | mens | duras and mars shop staff | gilfy and heaven and earth) and again in 2014 to go to Sly. I was back again in 2015 during their late cherry blossom season and I got to snap this lovely Datura shop staff.
I’m so glad I could get several detail snaps of her look because I think she’s a fabulous real Oneegyaru styled girl. The hair and make-up is a balance of natural and fake and acrylics are still popular with Oneegyaru ladies. Datura had amazing pearl and diamante details that are really highlighted with her beautiful style.
She wasn’t carrying the bag of course while she was working but that she thought of dressing up her outfit with a real-style coordinate need like a bag it was very thoughtful and suited her look.
Inside Sendai Forus Datura store
I also was allowed to take a few photos inside Sendai Forus’s Datura store. Even with the poor lighting you can see some sample coordinates and accessories.
I’m really excited for Datura’s Fall collection. As I wrote last year that Datura won Winter Oneegyaru style and they’ve been consistent in really doing good variations of a look that is very wearable and stylish. Not to mention their knits are perfect. At a price point a little lower than Rienda and much lower than Rady it helps that they’ve really capitalized on the budget Oneegyaru who wants to be stylish but needs to pay some bills.
Need more shop staff posts? I’ve got you covered
Need more Datura? Forever Oneegyaru here
I also joined snapchat as metoomitsu. Follow me? Need to figure out how the whole thing works.