Japanese Brands doing fashion: Merry Jenny

It’s hard writing a fashion blog about Japanese subculture fashion when its being terribly restrained and uninventive. I feel like an old grandma railing against basics and normcore. I am a broken record of complaints. I spend a lot of time being negative about the state of most Japanese fashion.

It just all looks the same, how do you choose which pair of black pants to buy? How are these brands creating brand loyalty? How are these brands distancing themselves from each other? I don’t have a problem with black pants or any other basics I just find the sameness a bit boring.

And it’s really hitting fever pitch because many runway designers are getting back to prints and funky styles and inventive color palettes. That’s where these brands get some of their ideas from. Yet it’s not transferring to what is currently on the hangers.

So instead of my general crankiness I’m going to highlight a few brands doing fun looks for Fall that are relatively affordable. And this is my taste preferences so please note, but hey it’s my blog.

…and there are some brands still doing non-normcore that I didn’t shout out in this post. MA*RS, Datura, Rady and the like are still chugging along doing cute looks that represent their style without bowing down to over simplicity.

Instead I chose to feature some brands doing trend items, but with a twist. I’ve bolded trend talk for the lazy readers or just as a heads up.

Merry Jenny

I’ve spotlighted them in the past through seasonal styles or shop staff looks. I only own a few pieces from the brand but I find myself always wanting to wear them.

They’re an aomojikei brand but also they tend to be leaning towards Larme-kei this season. The Merry Jenny is quirky and youthful and probably wants to start a zine. Wes Anderson lite is how I’d categorize the look.

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This is their best selling piece and the third best seller on giant Runway-Channel. Chiffon layering is a trend of the season along with velvet. Instead of the multitude of felt fedoras peddled this season, Merry Jenny has decided on a loose faux-fur hat. Trendy patent chunky ankle boots round out the look. Simple, no prints, but definitely not normcore.

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A weird light knit, loose pants in faux suede and pearl lace-up shoes. Funky takes on lots of trends including suede, wide pants, lace-up shoes, and mock turtlenecks. This look especially could fit into a Wes Anderson movie.

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It’s an odd shoe and not for everyone, but definitely different!

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A more simple style but they took the tulle-skirt trend further with a shiny satin under skirt and a contrasting belt-line.

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A pretty typical aomojikei look, but the bag is really a point of interest. I’m trying to tell myself I do not need a shirt bag.

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Loose dresses are a big aomoji and Larme look for the season. The eyemask trend translated to a clutch bag.

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The print is really dainty and mixable into Larme looks (with a belt probably).

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They love to do quirky accessories and this was part of a group of earrings, necklace and iphone case that matched.

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Parade was their theme this season and they’ve taken that to the popular pin badges as shoe accents. The light navy really compliments the rest of the collection.

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Another big seller is this appliqué hangbag sweater with attached pearl handle.

Screen Shot 2015-10-26 at 12.28.02 PMTheir biggest seller has been the Mickey and Minnie tight skirts. Although it doesn’t show up well the ears are 3-d and pop up above the skirt. You can see them well in this instagram post

If you’re into Merry Jenny’s look I really recommend their instagram https://instagram.com/merryjenny_instagram/ there’s a lot of good styling with their pieces on the instagram beyond the shopping site.

Runway-Channel via Tenso or From Japan or White Rabbit is the easiest way to pick up these looks. They even have lately put up a how-to guide in English.

 

Do you like Merry Jenny? Want to see more brands outside of normcore and basics? I hope so but I’d love to hear your comments below  :star2:

 

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2 Comments

  1. Jo
    October 30, 2015 / 9:18 pm

    Mitsu, thank you for this post. Cute and slightly quirky things are what I love about japanese fashion, and merry jenny seems to be doing that well. Well done for digging deep to find something like this to post rather than focusing on the decline. It does make me sad, I hardly read japanese magazines these days. I think it’s great that Korea are having their moment to shine, but don’t think that means Japan needs to be fully absorbed by that or just recycle the same old thing forever.

  2. November 1, 2015 / 9:19 am

    That’s a beautiful style!! ~*

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