I’ve been using Les Merveilleuses Laduree make-up line for three years and in those years I keep meaning to do blog post after blog post about them, but I haven’t. But finally here we go! First all about the brand along with in-store photos, then I’ll break down their make-up line the good and the bad which will be a multipost.
Get to know Les Merveilleuses Laduree
What is Les Merveilleuses Laduree?
Laduree is a French luxury sweets maker that has been around since 1862. Yup 1862! It’s one of the most famous sweets brands in the world and I’ve been lucky enough to sample their wares in Versailles. They’re very popular in Japan with several shops.
Les Merveilleuses by Laduree launched in 2012. Les Merveilleuses meaning marvelous in French are according to the Laduree website post-revolution “goddesses of liberty”.
You can read the full story on their English website here
It seems like an odd combination for a luxury sweets maker to do a make-up line. However, Make-up is one of the most profitable money making schemes by luxury houses. Its speculated that Chanel makes 80-90% of its revenue in makeup, skincare and fragrance! (Chanel is a private holding so they don’t have to release profit breakdowns) So if you’d like to make some paper, make-up is where it’s at!
Les Merveilleuses by Laduree is Asia only for now
Although Laduree is a French brand, Les Merveilleuses Laduree is a mostly Japanese brand. It was launched in Japan first and has expanded into other parts of Asia (Taiwan and Hong Kong). It is around Sephora Paris locations but only a few products unlike their stand alone stores, I’m not sure how much it is anymore.
They also have a soap and lotion small line that began around 2013. In 2014 they expanded into skincare with a small line based on the pearl whitening.
Les Merveilleuses has no e-commerce site and they do not sell to third parties. So the in-store experience is the only way to buy. imomoko.com sells the brand at a price-hike here Les Merveilleuses Laduree.
Behind the Brand
Laduree teamed up with the make-up manufacturers Albion the same people behind Paul and Joe Beaute, Anna Sui and Jill Stuart Beauty to create their line.
In Japanese it’s レ・メルヴェイユーズ ラデュレ
Yes Les Merveillesus by Laduree is expensive. It’s aimed at being a boutique luxury brand.
Brand vs. Les Merveilleuses Laduree Price comparison
I’ve decided to use Japanese yen and the Japanese prices on the cosmetics to directly compare. I chose to other brands of MAC and Chanel to show you the price difference on various items. MAC and other overseas brands are more expensive in Japan FYI.
Powder cheek blush
LM Laduree – 4,500 yen for compact and blush refill
MAC – 4,300 yen
Chanel – 5,500 yen
LM Laduree – 2,500 yen
MAC – 3,132 yen
Chanel – 4,000 yen
LM Laduree – 4,500 yen for compact and powder refill
MAC – 4,100 yen
Chanel – 5,800 yen
Ahh it’s like being in Versailles but more homey. Lovely little jewel boxes of stores with comfy padded benches that you sit on waiting for your order to be rung up. Lots of light and mirrors. Just scroll down below to see how beautiful everything is, don’t just take my word for it.
The service is definitely top level. I feel like Les Merviellueses are very conscientious about offering this experience. Their store is Versailles, you are a Princess because you’re there. After six months the staff remembers my name. Admittedly I’m a foreigner and I buy often there when I’m there, but still I appreciate the quality of service. The staff are all friendly and suggestive without being pushy. They also hold special in-store events for its clients to sample new releases or reserve seasonal items. I would say it’s very similar to a brand store in that respect.
Once you’re in their system they track your purchases which is terribly helpful when you want a blush refill and can’t remember the numbers. They’ll just look it up for you! You won’t expect to chat up about their personal lives like gyaru shop staff, but the staff are very lovely.
Here is how my first purchase from Les Merveilleuses by Laduree looked. The lace bag held primer and foundation samples.
The more often you buy the more samples they’ll give you. My experience inside luxury stores and in luxury make-up counters is very similar to Les Merveilleuses.
Les Merveilleuses by Laduree makeup in store shots
I wish I could’ve taken higher quality shots of the inside, but photos aren’t usually allowed. I was allowed to take a few iPhone photos to showcase Frances. Because Frances is life, follow her on instagram at franceslovesyou!
All of the photos were taken at their La Foret Harajuku store which I mentioned in my Tokyo make-up and skincare post.
Although I did not watermark these photos, please credit and link back to Universal-Doll if you share on tumblr, pinterest etc…
Next up about Les Merveilleuses Laduree is make-up reviews and recommendations on where to spend and not in their product line.
I like to blog and review about kawaii make-up from Japan and Korea. Check all the posts here.