Japanese Makeup – Leanani Make-up Eyeliner and Mascara Review

I purchased Leanani Mascara because I’m always on the hunt for a good mascara and I over haul Japanese makeup. I’m a natural blonde with stumpy eyelashes. Without dying or mascara I look like a clone. I don’t mean in that sexy sci-fi way. I mean in that something’s not human about her and it doesn’t look good way, less Aeon Flux more Sim. I also purchased the Leanani Eyeliner because I will buy any brown pen eyeliner. I am addicted to Japanese pen eyeliners, I’ll pretty much buy and try any Japanese made pen eyeliner.

Leanani Eyemake (レアナニ アイメイク site) is a Japanese brand that just does eye make-up: mascara, eyeliner and eyebrow pencil. I picked up the Leanani eyeliner and the Leanani mascara. I was sucked into cosme.net rankings, cheap prices, and their no-frills ways.

If you’re familiar with my where to buy make-up in Japan post you can find Leanani at Donki, Drugstores like Matsumoto Kiyoshi, @cosme store or ainz tulipe.



Leanani Eyeliner and Mascara Store and Product Shots


Eyeliner endorsed by mone-mane (impersonation) make-up artist Zawachin. At 1,300 yen or $12.00 it’s very reasonable.


Both packagings look super cute! Too bad the actual product isn’t so adorable.

The two products together. I feel it’s a bit crap how they used different metals for their items.

leanani mascara

It’s a typical spooley wand and the mascara has packed onto the top part of it.


For those curious this is all what I bought last Spring make-up wise. Anna Sui, Kiss Cosmetics, Canmake, DUP eyelash fixer Hello Kitty edition (DUP is HG for eyelash glue) and some Les Merveilleuses by Laduree items.

Leanani Mascara and Eyeliner Review text first!

Leanani Eyeliner says it is waterproof, packed with nourishment for your eyeline, and will give you as tiny as a 0.1 mm line!

My review: I’ve found it was a solid eyeliner than I would be better than average Japanese pen liners. The color was a bit dark brown and not a true light brown. I used it solidly for several months. It does wash off with an oil cleanser and leaves  no trace.

My complaint is that it transferred to my upper eye if I was wearing it for more than 3 hours. This is very common for me even with primer and setting spray. If not, I would have given this a 5. It’s my second favorite Japanese pen liner and I’ve tried so many. Leanani Eyeliner gets 4/5.

Leanani Mascara says it will provide nourishment, lengthen up to 135% and coat all the lashes.

My review: This mascara actually delivered on none of its selling points :heartbreak: . Isn’t a fiber and so it’s not really going to lengthen. It was extremely clumpy as you’ll see below. After using it for three months (because I bought it and I don’t like throwing away a fresh product) the product started to dry out and filled with cruddy clumps of dry mascara. One of the worst mascaras I’ve ever used for all these reasons. Leanani Mascara gets 1/5.

This is why I can’t fully trust the cosme rankings. Admittedly Leanani Mascara has gone down to a 4.7 out of 7 on cosme, but here lies my pickle. People tend to review products only days after they’ve gotten them on sites like that, it’s more of a first impressions ranking than a true ranking. While Leanani Mascara may have worked for some, but the issue with drying out after three months should have happened to all users and gotten less love.


Leanani Mascara and Eyeliner Review the photos!


The eyeliner definitely lives up to the 0.1 mm line difference. It’s even hard to tell I’m in any, BUT I AM!

You can see my very blonde eyelashes.

(Apologies for my brows, I was testing some products and I definitely needed some shaping.)

Leanani Mascara and Eyeliner


Yes it’s made them darker but it’s much clumpier and I do not feel it provided much length at all.


Holy pores! Heres a side view which I think shows better how clumpy the Leanani mascara was and how precise the eyeliner can be.

Again 4/5 for the eyeliner, 1/5 for the mascara. Win for the eyeliner, booooooo for the mascara.

I’m in the Kiss Cosmetics Liquid Heart Rouge lipgloss

I posted a review of a better Japanese mascara here: the Pink Brown Long Mascara

I have a whole group review of four Japanese Pen Eyeliners compared side to side including this Leanani one, so you can truly compare the bunch. Spoiler alert, I still think Leanani is a good pen eyeliner.

You can purchase Leanani products at local Japanese drugstores, their online store, or through global rankuten overseas.

I posted a poll on twitter on what post you’d like to see next and Japanese make-up reviews won pretty solidly. Hopefully I did okay. I don’t have much confidence in my photo taking of my face or my face in general so… it’s a bit nervous to do these. I’ll try to get over my stupid self and do more of these.

I’ve been squirreling away photos for so many reviews especially Les Merveilleuses Laduree, Kiss Cosmetics and Majolica Majorca. Later this month I’m heading to Japan for another month and I plan to do some heavy make-up shopping, so I definitely need to get some more reviews out before I start in on all my new Spring hauls. :makeup:

I like to blog and review about kawaii make-up from Japan and Korea. Check all the posts here.

follow the Doll on bloglovin | Universal-Doll facebook | Mitsu on twitter “miss_mitsu” | metoomitsu on instagram | metoomitsu on snapchat | metoomitsu tumblr – join/add/follow? :bow:


  1. March 4, 2016 / 1:02 pm

    That roundly sucks about the mascara. To date the best Japanese drugstore brand mascara I’ve used has been Heroine Make by Kiss Me. But in all fairness I haven’t tried too many because I’m scared of getting a crappy product. Also, I have to say that once you took it out of the plastic packaging the product looked really cheap, like something you’d find at Daiso. The eyeliner looked solid, so I’m glad that worked out, that line is so precise!
    Also, did you think it was a little funny that the endorser was wearing a face mask in the final product picture?

    • Mitsu
      March 4, 2016 / 3:56 pm

      I’ve tried Heroine Make and think its okay, but I’m still hunting for the super extension super clean super separating. You know the falsies without falsies, if only :) I have one to review I do really like though :) The plastic packaging is pretty lame. Especially not a similar theme with both. I mean you’re paying someone to design it, might as well do a common look for a brand!

      Zawachin’s signature is her face mask. I guess it’s a blank face so she can become anyone :) She even appears on tv and such with it on :P)

  2. March 4, 2016 / 2:03 pm

    I’m always impressed by people who can do the impersonation makeup. It’s an awesome skill.
    I follow a couple of YouTubers who do that (one is mostly active), and I’m continuously amazing.
    Reading the Zawachin article was really nice. Inspiring people as young as five? I think that’s pretty cute.

    When you said “This mascara actually delivered on none of its selling points”, I actually had to laugh.
    What a failure, but sad to hear it, regardless. (It really is clunky though, wow.)
    First impression reviews are nice, but never helpful if people don’t/can’t follow up with a new review.
    The eyeliner is really neat though. I don’t think I’ve ever seen one so thin before.

    Thanks for this really in depth review though! (I went ahead and followed you on twitter since I’m active again.)

    • Mitsu
      March 4, 2016 / 3:54 pm

      Me, too! I always wonder if it’s the shape of someone’s face or if its skill or what?
      Zawachin is cool! I am wondering how her fame will last, but I love what she does!

      It’s so true! XD I wish it did better, but nope.

      Thanks for following and your comment! :)

  3. December 13, 2017 / 8:36 pm

    My eyelashes have the fattest, short black hairs and found that only the Majomajo lashmeister does magic for my lashes! Whenever I go back I always stock up! The imju fiberwig is ok, but it’s more daddy long legs than falsies, and the heroine make is just too…wet? Clumpy? I have yet to try my D-Up but I’m absolutely convinced that lashmeister is my HG!

    I tried waterproof versions of Lashblast, Voluminous, DiorShow, Better Than Sex (somebody is definitely doing these ladies wrong!), Lash Sensational, and it’s all been No No and NO!!!

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