Japanese Makeup Trends – Duras Spring Makeup 2011 vs 2016 Gyaru makeup changes with Jun Jun

Evolving Japanese makeup trends is a personal obsession especially with gyaru and former gyaru brands. Duras has stayed pretty close to its former look with some interesting trends. Today’s post I’d like to talk about the changes, their current look and how it’s different from a post I did five years ago about Duras. Also all about brand make-up looks and Hair and Makeup Artist and Instructor Jun Jun.

So much to discuss in one post, let’s get to it!

Hair Make Jun Jun – Making the Youth Japanese Makeup Trends

This post also gives me a chance to talk about Hair and Make-up Artist and Instructor Jun Jun (insta government name Jungen Iwamoto but rarely ever called that). Jun Jun has been working on gyaru hair and make-up since almost the beginning of gyaru and is responsible for creating the brand looks of tons of brands Duras, Moussy and more. His resume is super impressive, he does make-up for Larme, Ane Ageha, Blenda, Jelly and various brands designing their look for the season and instructing the brands how to carry it out.

Whether Jun Jun has been the maker of trends is debatable, but he’s definitely the one who has carried out most of the Japanese youth trends for the last 7 years. Last April he put out his own make-up book.

Screen Shot 2016-03-17 at 4.48.31 PM

Just some lip gloss only.

He’s super free-spirited and known for being best friends with Genking, and there’s a lot of rumors he’s Genking’s boyfriend (denied by both), if he’s gay etc…, but that shouldn’t detract from his supreme make-up skills.

Side rant note: I really want to do a post later on Genking because it’s been pissing me off to see these English blogs talk about genderless-kei in Japan without mentioning Genking. He’s currently King of genderless who’s on Japanese TV so much is not getting many English shout outs instead these blog articles pushing their own agenda  //endrant//

On the Godmake Youtube channel Jun Jun’s done a lot of tutorials for Japanese makeup trends including one on how to do make-up like Larme queen Risa Nakamura. You can see Jun Jun’s technique in his videos so I really recommend them.

Brand Make-up Tutorials

Jun Jun came to visit the Duras headquarters and instructed girls possibly the whole Tokyo staff and also Duras shop managers from around the country on how the DURAS LOOK will be for that season. He does this every season for Duras.


Jun Jun instructing all the girls on the proper steps. Usually the girls have pads of paper and phones to document the process.


He thoroughly goes over each step. He’s instructing our current Duras Spring 2016 hairmake model.


Afterwards the girls practice on themselves overseen by Jun Jun and his assistants give advice on hair.

(Images from Duras and Jun Jun’s blog)

Each season a brand gets a list of products to use. You will usually see the whole entire shop staff across the country in the same lipstick. It’s how the brand creates unity and sells a look.

Duras make-up for Spring 2016 showing off the change in Gyaru make-up

One of the reasons I first wanted to talk about Duras spring make-up is because Duras now has a wordpress blog (http://www.duras.jp/blog) and they’re posting really big quality photos. Also they posted their make-up with a product list, which helps people recreate it.

Doing this post I search through my previous Duras posts and found one from 2011 that has them doing similar trends with hair and make-up, but it’s different. I feel a lot long-term gyaru brands Rienda, Duras and MA*RS especially are doing this look back fashion but with a modern twist. Rienda with their 10th anniversary reissuing old prints and staying connected to their past. MA*RS keeping with some pink and black, but bringing it to a little less agejo and more onee.


Here’s Duras’s Spring Look for 2016 and before I get into breaking the look I want to do a side by side…


Duras 2011 and Duras 2016

I absolutely love finding these two looks because you can really start comparing and contrasting. My fashion nerdy heart is all doki doki right now.

Less heavy fringe, softer circle lens (but still circle lens), the different strength of lashes, holy christ THE BROW DIFFERENCE, the darker lip

When people talk about the current state of gyaru make-up they say that everything has gotten lighter. That is just not true. Sure contacts and lashes are less, but the brows and lips are much bolder. And Duras isn’t shying away from a bold color for their 2016 eye season.

I think focus is changing and  there’s not as many harsh contrasts in 2016. The harsh in 2011 being super black make-up with blonder hair and non-lip and brow. The spikier eyelashes. Or the more striking circle lens.


2011 vs 2016 Duras long hair arrange

Not as easy to compare, but Duras is instead using a scarf instead of a bouffant pouf to create volume. I think the soft Oneegyaru curls are really nice for the 2016 look. This 2016 shop staff is in lashes.


All the Japanese Trend Hair and Make-up styles for Duras Spring 2016

There’s still volume, but less is made by teasing. Instead curling, scarves and loose buns and braids create the volume.

Duras Spring 2016 Product List


Need a moment, she’s so super cute! :cheery:

Duras says their focus of this season’s look is Eyeshadow color.

In some ways it pays into the trends YSL is doing this season (big in Japan) as well as Japanese brand Majolica Majorca with green eyeshadows and highlighter taking center stage.

Eyebrow: Bibo Eyebrow Muse A (cosme rakuten)

Eyebrow 2: Integrate BR731 (cosme rakuten)

Highlight: MAC Cream Color Base in Luna (mac)

Eyeshadow 1: Dior Shadow Mono 430 in Fiji (cosme i think JP only?)

Eyeshadow 2: shu uemura ME472 deep olive (shu uemura)

Eyeshadow 3: RMK Ingenious Powder Eyes ME04 (cosme rakuten)

Lip Color: Clinique Pop Lip Color in Melon Pop (sephora)

Lip Gloss: Clinique Superbalm Moisturizing Gloss in Apricot (cosme ulta)

Duras says the goals for the make-up are: Highlight for supple skin and a strong eye with a nude lip

More In Depth Breakdown

Duras posted on their webstore even deeper make-up instruction. These super in depth photos are so useful if you’d like to recreate the look.


In order to balance the face highlight your nose and make it appear taller. The whole concept of highlighting is a balanced face.


Use the three eyebrow shadows and pencils to make your eyebrows taller. Use the redder one on top to create a more 3-d natural brow.


Use the Dior light green eyeshadow all along your eyelid and lower eyelid. Use the dark olive Shu Uemura eyeshadow with water or face lotion to smoke out the liner. Let the eyeliner drop down for a more round and curved shape.


Since it’s Spring a nude lip is really suitable. Use concealer before if you have to.

A bit sad that they don’t give instruction for eyelashes because it’s obvious she’s in them in the profile photo.

Are other brands looks different? Sure! But Duras 2011 vs 2016 really has given me so much food for thought for this one post. Maybe some other comparisons later…. :smiley:

Side note: Can’t believe I was blogging back in 2011. It seems so long ago. Thank you for keeping reading!  :hearts3:   :loveword:

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  1. March 17, 2016 / 10:07 pm

    Seeing this made me so happy! I wasn’t aware of the new blog from Duras so I’m definitely headed over next to check it out, but hot damn green eyeshadow is one of my secret weaknesses! I really love the scarf + voluminous bun look! so cute and what a cute statement. Thank you for putting the comparison photos of 2011 v 2016 and how they relate, plus the differences. So nice to see ♥

    • Mitsu
      March 19, 2016 / 11:32 am

      Duras blog is great! I’m really glad brands are moving away from Ameblo. It seems that’s just the JP trend overall. Ameblo was pretty limiting. Happy I could make this post and glad you enjoyed :)

  2. March 17, 2016 / 11:13 pm

    I really enjoy these makeup comparisons! I like a lot of Duras’ makeup but I can’t get down with those eyebrows! XD; I do love the eyeshadow that’s going on though. More colorful eyeshadow yes please!
    Looking forward to your post about genderless-kei!

    • Mitsu
      March 19, 2016 / 11:31 am

      Girl you and me both. I just don’t think I have enough eyebrow hair to fake that even. But I do love the colorful eyeshadows :)

  3. March 18, 2016 / 12:45 am

    It’s crazy how different they are! I actually love this 2016 – especially because they’re going for bolder lip colours. I still miss the old gyaru makeup though…

    • Mitsu
      March 19, 2016 / 11:31 am

      I used to tell myself I did, but I dunno I think I slowly have less affection for the spikey lashes and hard contacts. But maybe that’s just boredom because it had been going on for quite a while in fashion terms :)

  4. March 18, 2016 / 11:47 am

    There’s no way I can even begin to try and replicate this but I love the depth to which they are sharing! And the model is absolutely stunning. Especially love the comparison in this post. Thanks for taking the time to analyze this for us!

    • Mitsu
      March 19, 2016 / 11:30 am

      I tried. I failed mostly, but it was fun to try :) She is seriously so cute! No wonder she got chosen for the whole Japan staff model :) No problem!

  5. March 18, 2016 / 12:52 pm

    omggg yasssssss girl this post!!!!! everything is on point and same about people not mentioning genking!!!! congrats on blogging babe i’m so glad to have found you!

    • Mitsu
      March 19, 2016 / 11:29 am

      GENKING GAWD! I’m so happy he’s getting more fame at least in Jp. Love ya girly :)

  6. March 18, 2016 / 4:02 pm

    !!! I’ve seen Jun Jun before, oh wow. I follow the GODMAKE YT channel. It’s so cool to see someone so prolific at work and to get to understand more of the influence that they have in their field. And also Genking! Seeing another genderless figure really helps me feel better about life (and adds some sense of hope/inspiration for my own path).

    One thing that I appreciate on with Jun Jun’s workshop is that he has them practice on themselves while he’s there. It’s so common for people to put on a demonstration and give lectures. While that’s fine, it’s nice to see someone help with the actual process and give some advice in that vein as well.

    I think the 2016 Duras is a lot more forgiving on the hair. They use accessories and curls to build their volume which is actually pretty smart. I do like the bold look (not to say the 2011 look is bad in any way). The bold has more of a subtle change to it. It’s like they’re really grasping the ideal that “less is more”, y’know?

    It’s funny how time flies, y’know! But thanks for this post and for bringing Genking to my attention!

    • Mitsu
      March 19, 2016 / 11:28 am

      I really love Jun! I’m glad he’s worked forever in the industry. If anything he’s done the industry for forever. I’m glad slowly he seems to be on tv more because of Genking! Love Genking :)
      Exactly! Hands on instruction is so important. I feel like when people go get their face done at MAC or Sephora or whereever they learn a little, but if they do it themselves and get training that teaching stays with them for so long :)
      If only less was more on those brows, but it’s definitely working for the model :)

  7. April 2, 2016 / 7:32 pm

    Such an awesome post! I really love their makeup this season, too bad I don’t think these colors would suit me so well or I would be running to buy all these productsXD Same with the scarfs, I don’t know how to use them so that they will suit me so I just have to suck it up and not use them><

  8. May 5, 2016 / 8:32 am

    This make ups are so awesome. Loving the effects it gives to the model. You can look fresh and beautiful by using this make up trends. Hoping to see more of this.

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