Japanese Shop Staff Snap: Redy Azel and Oui Ayano Ruban

I haven’t posted Japanese shop staff snaps lately, but wanted to share these two ladies from Redy Azel and Oui Ayano Ruban. I have been slacking on the whole shop staff snap. I didn’t take any in Fall and I only mildly regret that. I’ve just fallen out of the snap phase.

I’m not sure I’ll get back into it in Spring, but Spring is all about new things so maybe! But I had to post these two girls from last Spring because looking at old Spring snaps gets me excited for the season.

Oui Ayano Ruban Harajuku Takeshita Shop Staff

Oui Ayano Ruban actually closed last summer. Which is a bit crazy since they had just opened their shop in Harajuku that Spring. It was huge space and the rent must’ve been super expensive. The shop was cute and the shop staff even cuter. Although it felt like the clothes were a little more Sweet-kei/Otona-Kawaii and fit better in Ginza or Shinjuku than Harajuku. The brand had just opened in 2013, which means it only lasted 2 years. Fashion is fleeting.

shopstaff-snap-oui-ayano-ruban-tweed-otona-kawaii

I loved her Spring look. What an excellent tweed jacket. Her simple long hair is goals. I want my hair to look that full. Although maybe Oui Ayano Ruban was too sweet looking for the Otona Kawaii crowd and too adult for the Larme crowd? Long tulle never really caught on with the Otona Kawaii crowd.

 

Redy Azel Shibuya 109 Shop Staff

Redy Azel (レディアゼル site) isn’t talked about much in English and I think that’s a shame. I keep wanting to talk about it more. Redy Azel is a clothing brand by the Samantha Thavasa/Samantha Tiara/Samantha Vega mega hand-bag conglomerate (I blogged about the Samantha Thavasa cafe here).

Redy Azel first opened up in Shibuya 109 Spring 2015 and its since grown to 10 stores. I started looking at Redy Azel because one of my faves former Dazzlin producer, Rumi Kon, left Dazzlin to work for Redy Azel. Now Rumi Kon is the fashion director for all Samantha Thavasa clothing brands: Redy Azel, Muller, Honey Bunch, Swingle, Will Selection and more. Since Rumi Kon left I’ve found Dazzlin’s clothing to be a bit lacking while the Samantha lines are doing quite cool.

Redy Azel is more of an Otona-Kawaii brand, but really it’s a mix of a bunch. Although its in Shibuya 109 I feel the age range is pretty 15-30+. It feels like good competition for Snidel.

I bought a set-up from Redy Azel and I really love it. I feel they do some simple pieces, but the fit is stellar. Pleats and cuts where things should be, which often doesn’t show up in Japanese fashion. :heartbreak:

shibuya 109 redy azel shop staff

I’ve complained multiple times about the horrible lighting in Shibuya 109 and this shows it off. Such a cute girl so badly lit.

She’s mixing so many cute whites together with denim. White was so big last year, I’m not sure how big it will be this year.

Both the Oui Ayano Ruban and Redy Azel shop staff are in criss-cross white platform sandals. This year they will be in the thin-multiple strap rope-like sandals (like the ones on my wishlist).

shibuya 109 shop staff snap

shopstaff-snap-shibuya109-redy-azel

Posing with another of their Otona-kawaii for Spring offerings.

The chiffon floral skirt would still fit in with my Spring 2016 Otona Kawaii trend predictions.

japanese-shop-staff-redy-azel-makeup-hair

Such a doll in the perfect haircut for her face.

3 posts in a week? Craziness! Posting is only shortly ramped up. I’m going on a mini vacation this weekend and then next week is Japan. IRL busy = less posts but more content for posts :sweatbubble: . My twitter and snapchat will ramp up, however :)

Need more shop staff posts? I’ve got you covered 

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8 Comments

  1. March 10, 2016 / 9:43 am

    Ah, so that’s why I couldn’t find Oui Ayano Ruban this January! Such a shame, all of their items were so cute! I liked their darker stuff personally though!

    • Mitsu
      March 19, 2016 / 11:36 am

      It’s so shocking they closed to quick after opening such a big store! They had so much merchandise!

  2. March 10, 2016 / 10:18 am

    Lovveee the Oui Ayano Ruban shop staff’s look! I wish I had more use for jackets like that (but at the same time, I guess it’s good since jackets are expensive lol).

    • Mitsu
      March 19, 2016 / 11:35 am

      I love that Jacket too! I’m a bit sad I didn’t buy when I had the chance, but I also don’t really have a use for them so often. It’s the lady I want to be but not the lady I am :)

  3. Shannon W
    March 10, 2016 / 4:58 pm

    Ahhhh it breaks my heart that my body shape just isn’t right for all these beautiful Japanese trends q—q

    Lovely fashion inspo though!

    • Mitsu
      March 19, 2016 / 11:35 am

      Happy to share and make that style work for you :)

  4. Ariel
    March 12, 2016 / 2:31 pm

    Love your blog, Mitsu! And I love how you share little known brands as well! :) I was wondering if you could share any of the “cooler” brands? I used to really like Gilfy, but now I don’t think they’re around anymore or at least they’re not doing as well as they used to. I know there are brands like Glad News and Ghost of Harlem, but they’re a little too… gothic? for me. Thank you~ :mrgreen:

    • Mitsu
      March 19, 2016 / 11:33 am

      On thank you so much!

      Well cooler brands aren’t really so common right now. There’s Sly and Moussy which have always been the cool heads. Right now they’re kind of into minimalism just because that’s the trend. But they’re the two to look at. :)

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