Current Japanese Summer Fashion Trends under the Radar

One of the things I really enjoy doing when I visit for a long time in Japan is actually seeing trends in play on the streets and I got to see traveling how the Japanese Summer Fashion Trends this season played out. I blogged all about Spring trends for Larme, Otona Kawaii and Onee-Gyaru. But those trends are what brands wanted to sell. Right now what are young ladies in Japan actually buying AND wearing?

Since I pride this blog on real clothes and everyday fashion this is the most universal-doll post in a while.

I actually started writing this post right when I got back from Japan, but I am gudetama level lazy. I’m happy this got voted top in the polls on twitter. Although eventually probably all of them will come out on the Doll. If you’ve got a question or comment, I’m always twitter reachable!

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Here are four shop staff from Shibuya 109 to show some of the trends I’m talking in this post: Esperanza, Duras, One*Spo and Cecil McBee

Bandana Print

バンダナ柄

This cute trend is really taking off. Saint Laurent did a long bandana print stole for Spring and I think it’s fueled the creative juices of a lot of brands. I saw tons of ladies at Tokyo Disney Sea twin with friends by wearing a cute cotton cut-sew and paired bandanas around their neck. It was very camper-cute. It’s also such a cheap way to be on trend for the season.

Moussy did a giant bandana print top-dress to push the trend further. And there’s also bandana-print scrunchies and other fun mixes.

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To show how popular it is I picked just one brand: Envy M. Here it is done four ways. As a novelty battery charger, on the bottom of a t-shirt dress, in the flouncy off shoulder style like in the Larme Spring trend post, and worn off a bag

Trend range: Booming! It’s an everyday girl style.

Probability it’ll head into Fall: Duras paired sweaters with bandana neckerchiefs for their Fall exhibition so this is a yes. But I really think more paisley prints will reign in Fall.

Side trend: Scarves

Not as big as bandana print but scarves in all prints are popping up. Duras of course did hair scarves. Lip Service is selling them in pretty prints. Redy Azel were giving scarves away as a novelty. The shop staff at Redy Azel worked theirs in different ways like scarves as bracelets.

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Redy Azel showing off ways to wear their scarf novelty.

Trend range: Small but accessory trends are sometimes as important as clothing trends.

Probability it’ll head into Fall: This is something I feel is going to go into Fall and bring more color and prints than we’ve seen in previous Falls.

japanese-summer-trends-white-fedora

Left Rienda and Right Esperanza (a shoe store) but she’s in every trend right now denim as a dress, white cardigan, white fedora

White Summer Fedora

It was raining one day and my hair was not having it. I decided that was the day I was going to buy a hat. If you know me, you know I love hats. So I walked into Shibuya 109 and browsed most every store for a hat which by the way at Headstarr the hat shop in Shibuya 109 has Trump for President hats… and Hillary hats… American politics you just can’t escape it.

Again and again I saw the white loose weave fedora being displayed. From Murua to Spiral Girl to Sly to Lip Service. It’s definitely the winner of the hat of Japanese summer fashion trends. Like Goldilocks they all felt a little off, but I finally settled on one from Lip Service. Since then I’ve wore it every chance I could. I will probably wear it to death this summer. The open weave really keeps the head cool and I am all about that sun protection.

Trend range: EVERYWHERE especially in gyaru and otona kawaii brands

Probability it’ll head into Fall: 0! Total summer trend, but enjoy and shade while you can.

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Murua and Duras showing the silhouette of the season

Spaghetti Strap Flared Bustier and Flared Bottoms sets

The flared bustier is huge right now I’d say it’s the biggest Japanese summer fashion trend.I talked about this in the Larme Spring trend post. From Rienda to Lowry’s Farm. It’s for every kei. I bought three. It’s a really body friendly look except for those with hips since showing the waist is key. Hides the tummy pouch and many are even kind to busty girls (take it from a busty girl). They look stellar when paired with wide pants. They’re cute with boyfriend jeans. They pretty much look good with all pants and shorts styles for this season. Printed flared bustiers paired with wide-leg pants sets are sprouting everywhere. They’re in denim, resort florals, plain knit, white lace. All the trend patterns you can find a set-up.

The other mirror trend is a maxi or mini dress done in a flared bustier style. This silhouette is truly the shape of the season. And look how perfect it looks on vacation or at the beach. It’s so current and summer.

Trend range: As stated, so many. Flared bustier is the life.

Probability it’ll head into Fall: Murua has done them, but I’m not sure how sure a warm weather resort look goes well into Fall.

 

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Rienda, MA*RS, One Way just get on a cardigan with any look

Super thin knit knee-length cardigans

These are so huge right now. They’ve shown up on mannequins in front of every store from Resexxxy to Sly. I went into Cecil McBee and a pushy shop staff tried to make me choose between the four styles they had. FOUR!

I love this trend so much. First it helps with UV. Skin protection is key. Secondly they go long enough and around enough to hide everywhere cellulite shows. Back in 2012 I was trendwatching high-low skirts aka the mullet skirt and mentioned how they’re kind to hiding cellulite. Long cardigans do the same thing, without that mullet feel.

Cardigans in summer? Yes because they are super thin material.

Trend range: ALL. I think in every style you will see a bustier paired with a super thin knee-length cardigan.

Probability it’ll head into Fall: Nope. Chunky 3-d knits are the theme for Winter.

 

 

Other trends of note: Arm details on white tops (flared, lace), Denim as everything: dresses and tops and skirts and hair accessories, Border lettering, straight leg “mom” pants

 

 

Phew I’m finally done with this post! My photoshop keeps crapping out so I keep having to restart and fix. Because of this I may work on some less photoshop needy posts for a while. But since second in the twitter poll was summer in Japan tips, it’s my next post.  :stepup:

 

Which is your favorite trend of the season?

 

I’m planning on revamping my instagram soon, but only for blog stuff. Please stay tuned. I’ll have some sneak peaks of photos of posts and some make-up and skincare stuff on it too :)

 

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11 Comments

  1. June 21, 2016 / 2:26 pm

    It’s funny how many of these translated in a Liz Lisa POV except the scarves. Sorry this is all I can think about since I’m such an obsessed loser lmao.
    Liz Lisa had a “handkerchief” print skirt and OP which I’m going to blend with the “bandana” trend – https://twitter.com/LLGals/status/700587644586106880
    Liz Lisa’s version of the white fedora – http://liz-lisa.tumblr.com/post/139703345682/レースタックブラウス , https://twitter.com/LLGals/status/698728641241321472 (I actually JUST put this hat into my cart this morning a handful of hours before reading this post but I’m hesitating bc I don’t want to pay to ship it wtf. I feel like due to my location, I can get away with doing summer trends whenever lol.)
    This might be a stretch but matching the spaghetti strap bustier and flared pant trend – http://liz-lisa.tumblr.com/post/146055647320/risato-in-new-arrivals and also the maxidress – http://liz-lisa.tumblr.com/post/145994542520/risato-in-new-arrivals
    And super thin cardigans – http://liz-lisa.tumblr.com/tagged/long-cardigan/ (although in the plethora of shop staff photos with this – like seriously, there were a lot, many of which didn’t get posted to the tumblr page, I feel like sometimes the styling had more of a larme-kei type influence since there was a bit more of a peignoir look to some of the pieces?)
    They also released a lot of denim this SS with skinny pants, shorts, overalls, two shirts with different lengths (although apparently the western audience threw a fit and a half about that lmao).
    I think it’s fun to see these trends inundate all sorts of aspects of Japanese fashion.

    • Mitsu
      June 22, 2016 / 8:12 pm

      I’m so glad you did this!! I absolutely love talking about trends and how they go across all fashions. I think when a cool adult brand like Sly and a brand like Liz Lisa agree on a trend it’s universal. I love seeing each brand’s twist on it. Sometimes it’s bit boring seeing the same trends in all stores but if a store is creative or well aware of its audience like Liz Lisa it can really put a different look to a trend :)

      • June 23, 2016 / 2:02 pm

        Haha when I was reading your post, I was like, “hey, yeah, I totally see that!” and I couldn’t resist commenting. Thanks for putting this together. It was an interesting read for sure.

  2. June 21, 2016 / 6:12 pm

    The bandana print will most definitely carry into fall which is nice cause I like any pieces I buy to transfer over a few seasons ^^;; I liked this type of post! It’s such an easy breakdown of trendy things and you always write so well!

    • Mitsu
      June 22, 2016 / 8:14 pm

      Me, too! I also like bringing out old pieces I like that come back every few years. It’s fun to keep churning up the old wardrobe :)
      Thank you so much :)

  3. June 21, 2016 / 10:34 pm

    I love your fashion posts so much <3 And I'm so excited for a 'summer in Japan' post, I'm slightly dying from the heat atm!

    • Mitsu
      June 22, 2016 / 8:10 pm

      Thank you so much!
      Ugh the heat is oppressive! I’ll churn it out soon :)

  4. June 22, 2016 / 12:52 am

    I am a huge fan of the bustier trend, and it’s actually carried across to some UK shops so I’ve been eyeing them up whilst doing some window shopping. If only it was warm enough to wear maxi dresses!

    I really look forward to these posts and I’m so glad you did one! Can’t wait to read about tips for Japan :D

    • Mitsu
      June 22, 2016 / 8:10 pm

      It’ll be warm soon enough in your neck of the woods hopefully. I love the bustier trend because of the under layering you can do depending on weather.

      Thank you sweetie! I’ll keep working on it :)

  5. June 23, 2016 / 11:50 pm

    Ooooh I am feeling the long thin cardigans!!! you gotto love something that can cover a little in summer ><

    Not sure about white fedoras…I like the look of them but I just can't get over the fact they are fedoras.

    Ahhh I needed a post like this to get me excited for summer :D

  6. July 22, 2016 / 11:52 am

    wahh what a cute blog !! love your layout <3
    since it's summer I think I'd prefer outfit that would reveal more skin! it's gonna be hot~~~ :D

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