I came across an article in Model’s Press with a woman who works as “Press” in DRWCYS. Since Western apparel runs a bit differently I thought this article would be interesting to readers interested in the nuts and bolts of how Japanese fashion brands run. Model’s Press does a few of these interviews to show different career paths. I will try to translate some more to give people a better understanding of Japanese fashion brands work behind closed doors.

DRWCYS (ドロシーズ pronounced “Droshi’s”) is a brand I don’t speak about but it tends to be a bit older-skewing than this blog. It’s centered on 20-30 year old women and its keywords are “trend, casual, and bohemian”. It was created in 2008, but 2010 was its first shop so it’s been around for 10-13 years. It’s a brand that’s featured in Sweet magazine, JJ, Bijin Hakka, and VERY. So mainly 20-30 year old magazines.

This is not a full translation word for word as I’m lazy and I really need that Japanese refresher course I plan on taking Fall in Tokyo. So bear with me…

w700_e1ea6857fe9543368db37c9e0fd0c3976f21adc7cc640db8

photo by Models Press

 

Model’s Press interviews Press head Noriko Ikoma (生駒典子) a 32 year old who has been working as Press for three years.

Backstory of working Press at DWRCYS

Model’s Press (MP): How did you get started in the job?

Noriko: I entered the company as a sales assistant and after three months was sent to the head office. After that one of the people working in Press was taking maternity leave and they asked me to try it out. Since they usually never ask anyone without experience I jumped at the chance.

Models Press: Did you want to be part of the business side when you joined DRWCYS?

Noriko: Yes. I had previously worked as a shop staff of another company and wanted to get into the business side.

MP: But you didn’t plan to be Press per-se?

Noriko: While working as a shop staff I was a bit interested. A brand’s face and PR is really press so I was aware of it, and of course I could think of being it, but being almost 30 years old and not getting into the business side I didn’t think I had much chance.

MP: So you were happy when you heard you could join Press?

Noriko: I was happy. I thought this was my chance. Even though I had not worked long and had my worries, I wanted the chance to be up to the challenges.

MP: Did you have any worries?

Noriko: Even though I told myself “I can do this” my inexperience made my think “Can I even do this?” It made me grow as a person and in my own belief. Of course now I’m so pleased I was able to say yes.

What does being Press detail at DWRCYS

MP: What’s your job as Press at DWRCYS

Noriko: The main part of my job is corresponding with the company’s needs and getting those out to the magazines. Also four times a year we hold exhibitions and we’re doing the planning of those as well as budget planning, lease clothing for magazine shooting, catalog and lookbook planning and shooting as well. Along with dealing with the fashion shows of Kobe Collection and Tokyo Girl’s Collection. There’s a lot to do.

MP: A lot of Press seems to work outside of the corporate office?

Noriko: Quite a lot. Of course when working on magazine editorials as well as planning for fashion shows that involves dressing them and checking the looks. We also have to deal with other businesses for sales and promotional planning.

MP: Looking back, please tell us some of the hardship’s you’ve overcome?

Noriko: When you actually finish up a project such as a fashion show or a catalog or a magazine spread after all the planning, meetings and everything involved there is a real sense of accomplishment.

But at the beginning of each such project it feels like there are so many hurdles to get over to actually make the project a success. Discussing with the director and staff of how to make your ideas work and double checking all the photography, the caption and the credits. It can be a lot of trouble.

MP: How did you end up working at DRWCYS?

Noriko: A friend ended up inviting me to one of the exhibitions. I saw a piece of clothing and the design really spoke to me. I thought if I had to work I should work for a brand I really liked so I thought I should try for DRWCYS.

MP: What are your goals now?

Noriko: I have several goals I want to try to achieve but the overall point is I want to DRWCYS appeal to even more people.

DRWCYS Press Lifestyle

MP: Please tell us your beauty routine.

Noriko: I like to take long soaks in the bath while doing a mask pack. I also think it’s very important to exercise. I do yoga and pilates and I think sweating also helps my skin.

MP: How do you spend your days off?

Noriko: I do yoga and pilates. I also sometimes take a book to read in a cafe. I feel like being out and about helps me refresh.

MP: How do you usually get your fashon information?

Noriko: Usually through SNS (Social Networking Sites) such as Instagram and Pinterest. I really like looking at overseas snap style and overseas instagrammers.

In order to work at DRWCYS

MP: What kind of person is suitable to work for DRWCYS?

Noriko: Being a motivated person who is easy to work with is best. There are lots of jobs to do so being able to adapt to working in different jobs is necessary.

Also since Press involves visiting and dealing with other companies and other people being someone who is bright that can easily talk to others is a plus.

MP: Please tell us some tips to get through the interview process.

Noriko: Knowing yourself and showing off your own appeals and talents. I know it’s a basic technique but a nice friendly smile is so important. Dressing for the job you shouldn’t necessarily wear DRWCYS but knowing the brand’s style and showing off how you are stylish with a similar feel to DRWCYS is important. Of course looking your personal best is necessary.

The secrets of fulfilling your dream

MP: What advice could you give to women wanting to achieve their dreams?

Noriko: Whatever you wish for you must understand what it is you want, and knowing what it is the is how you start aiming to achieve it. Of course there will be tough times but you will savor the happier moments after tasting the bitterness of hard times.

MP:  Thank you very much

A day in Your Life

10:00 Arrive at the office and clean the press room, reply to mails and check the day’s schedule.

11:00 Lease out garments (to magazines etc…), check in returned garments

12:30 Lunch

1:30 Check the garments leased out, confirm magazine publication schedules and draw up materials for the release dates, read questionnaires submitted

8:00 Return to company

Ikoma Noriko Profile:

Got her first job in apparel in 2006. Started as a shop staff in April 2006. Moved to Drwcys in April 2014 as shop staff, started as Press in June 2014.

 

BONUS! Some DRWCYS looks for Spring 2017

drwcys-spring

Brands aimed at 30 year olds don’t chase the trends as hotly as the younger brands but there are a few trend notes. The big one being with otona kawaii brands for the past few years is going NAVY. Snidel has also introduced a lot of NAVY options for ladies. Flat shoes are a big boom as well and the Spring midi skirt has been a big otona kawaii silhouette for several Springs.

drwcysspring2

There’s so much PINK this season. Vibrant colors are a big comeback this Spring but this hue of PINK is really everywhere no matter the age range. Waistband details are another trend across all genres. Belts and sashes are on a lot of dresses and skirts this season. Oversized details like how big the sash size is, is another trend of the season.

drwcysspring3

V Neck is a suprising trend for me. It’s really big overseas but as stated in my clothing standards post the check isn’t really a show off usually in mainstream Japanese styles. Again more waistband details. Pinstripes and gingham are the two popping prints of the season. This seems like a more relaxed pinstripe.


Mitsu word salad:

A trend report and translation. Two posts in one, right guys?  :regret:  I told myself I would aim for two posts a month lately and already the start of the year I’m cutting it close. I will try to rev up a bit more the closer we get to full Spring fashions and lots of sakura and Japanese travel photos to post just in case you need help planning you Spring vacations or need some florals across your screen.  :heart:

I’m using Instagram stories to do ootd and make-up looks and I tweet uselessly. If you wanna know where I’m at online, probably one of those two places. :eyelashes:

follow the Doll on bloglovin | Universal-Doll facebook | Mitsu on twitter “miss_mitsu” | metoomitsu on instagram  | metoomitsu tumblr – join/add/follow? :bow:

I spent a lot bit of text complaining on twitter about shopping in Japan for winter clothing trends this last trip. I’m someone who makes almost epic shopping hauls from Japan. My clothing is mostly from there and visiting for a month twice a year means I usually haul good to keep a steady rotation of fun outfits going throughout the year and stop spending on shipping and overseas buying fees. But like I talked about in the Gyaru has ruined me but that’s okay post, I over consumed. But even since then in Spring I was a bit of a piggy buyer.

Now not so much but still enough to talk about trends and enjoy the bits I did buy. I also talk about two discount select shops to find cute clothes in Tokyo. And the clothing I regret not buying because we always miss the ones that get away.

 

japan-fall-trends-bought

The loot! Maybe you can see I had a theme?

Deeper descriptions below with winter clothing trends bolded and CAPPED along with some Spring trend discussion.

boughtinjapan-kumatansweet

This sweatshirt was bought from the Kumatan pop-up at Honey Mi Honey. Kumatan is Chinatsu Wakatsuki‘s new line after breaking up with W*C. She’s been trying to do actual clothing beyond just Kumatan character items. The Kumatan brand which is only on-line and at pop-ups for now and I’m not much of an on-line shopper now. I finally went to the pop-up and really loved so much of the Kumatan season. Well made clothing, great price-point and odd and fun sayings.

This sweatshirt combines a lot of trends together: PINK which is continuing heavy into Spring. FUR TEXTURE, and EMBROIDERY (of the lettering). I loved the solid zipper in the back which also helps out the ZIPPER as ACCENT trend.

 

 

merryjenny-boughtjapan-winterclothing

I really like the Merry Jenny brand and I usually buy one item a season and wear it for several seasons afterwards. So my choice was this piece from their Fall collection. I bought it in BLACK because I’m a bit obsessed with all black dressing lately.

As for the trends first point is the MOCK TURTLENECK which has been booming this season. Then BOWS are everywhere as are 3D MOTIFS.

 

 

 

 

boughtjapan-onespo-fallitems I decided to group all the ONE*SPO items together. OneSpo won for my brand of the season. Great price point (I got everything pictured for $160) and original pieces. I got the dress in black but pink shows of its corset back details (my all black life growing!). All of their pieces are so comfortable. I wore them all during my Christmas Walt Disney World trip (I’m in the dress in my newest instagram photo)

The right parka and skirt are from their Spring 2017 line called “Time Leap Girl”. A lot of trends to talk about with them for spring including: SHEER SKIRTS, PINK, CIRCLE ZIPPER PULLS (not shown), and FLORAL EMBROIDERY.

Trends for Winter include SATIN RIBBON ACCENTS, CORSET STYLE and MILITARY BERETS.

 

bubblestokyo-bought-winter This parka was my first Bubbles Tokyo purchase. They’re really a brand on the rise. In 2015 they opened a store in Shibuya 109 and this year they moved to a much nicer well lit store on the 7th floor. They also have a stand-alone store in Harajuku that is complete with a swing and photo wall. Beyond the cuteness of their stores their clothing is fun, edgy but girly and shockingly well made for the price.

I bought this hoodie mainly for walking my dog but it’s really comfortable and made of a thick fluffy sweat material. Trends include SATIN RIBBON, CIRCLE ZIPPER PULL, WORKOUT MEETS DAYWEAR

 

bought-earrings-trends-japan My big list was earrings and fun accessories. I planned to buy some fun CHOKER necklaces and such, but I never did. Instead I ended up with this great two pair of earrings. The left are from Honey Salon by Foppish. I kept really loving everything they did this season and I thought I would buy some clothes from them this season, but nothing felt perfect. Instead I ended up this the heart earrings. I’ll definitely be wearing them in Spring 2017. BIG DANGLING EARRINGS continue to be a SPRING trend and a Larme trend. The lil Lilly ones were more of a impulse buy, but I’ve worn them lots so impulse accessories buys aren’t so bad.

 

Discount Tokyo current fashion shops: (me) & mocha

discountshopstokyofashion-mocha-koenji

Two discount import select shops stuck out for me during my shopping. By discount I mean about 2,000 yen-5,000 yen cheaper or $20-$50 cheaper than the brand shops I am speaking about above. Not to the deep discounts if you troll Alibaba or such. They have overhead like brick-and-mortar stores in busy places and shop staff to pay.

(me) in Harajuku (twitter) mainly deals with Korean/Chinese imports and has a lot of current Korean trends. They’ve usually got one-of or two-of items. I bought two things from them last Fall and they’ve held up very well. Since it’s lots of items in a tiny store check back often to see new items. Ageha queen Sakurina shops there occasionally. (me) is located in the back of Takeshita past the lights

mocha (twitter instagram) in Koenji is a shop I discovered this season and it turns out is the sister shop to (me). I was actually shocked by how many on trend items they had inside. They’re another shop like (me) that imports mostly one-off or two-off items. I bought a fuzzy white camisole with faux leather adjustable straps from mocha for 3,700 yen or $33.00. I’ve worn it a lot and really love the leather strap details and took it with me for Disney (my mark if I like something and find it comfortable since I’ll spend 12 hours standing and moving a lot in it). Mocha on the main Koenji shotengai or shopping street. They also have a Shimokitazawa location.

 

Things I regret not buying:

A fancy dress for nice dinners. New Years Eve is coming up and I’ll be in an old dress. I’m stupidly sad about that. But there’s something about getting dressed in a nice new dress and going out to dinner on a special occasion. I’ll get over it and I bought things more practical for me.

Rienda’s suprisngly good Onee-Gyaru outings this season. On one of my last days I was out with Emi and Lea and we ended up in Shibuya 109. I had ZERO interest in Oneegyaru this year mainly because of the sad collection Duras put out this year and Rienda’s online items. But when we actually went in the Rienda store and tried on items, I was shocked by how much I liked pieces they flattered a lot of body shapes well and their prices were really good. Check out Emi x Lea’s youtube for some items they bought at Rienda.

This corset onepiece from SLY. It’s so body flattering yet comfortable. The laces are adjustable and it actually wasn’t that short of a dress on my tall body. But I said the sweater material was too thick and worried the fussy weather of Atlanta would put it out rotation. Now it’s quite cold in Atlanta so I’m ready to get into a cute sweater dress.

But I’ve worn all of my winter trends picks already since arriving back to the States so I guess I did pretty well.

 

follow the Doll on bloglovin | Universal-Doll facebook | Mitsu on twitter “miss_mitsu” | metoomitsu on instagram  | metoomitsu tumblr – join/add/follow? :bow:

Merry Christmas and Happy Holidays! I’ve got a few actual fashion and travel related posts I really want to do, but for now enjoy some Christmas in Japan photos from the last two years, including magical times at Tokyo Disney Sea. Foods, lights, trees and random Santas.

christmasinjapan-sweetsforest-tree

I’ve blogged about Sweets Forest in Jiyugaoka before but they stepped their game up in a redesign and Christmas fantasy. Talk about a great date spot.
christmasinjapan-sweetsforest-daikanyama-wall

The walkway up to Sweets Forest is equally pretty.

christmasinjapan-dryice-popcorn-sweets-forest

I only had one seasonal sweet and this was from a Popcorn pop-up place. Popcorn is still really popular in Japan. They filled popcorn, puffed rice and other light things and poured DRY ICE over the whole thing. The they topped with matcha ice cream and raspberries. It was smoking while I ate it with the toothpicks. Probably super unsafe to be eating dry ice items, but I followed the directions and saved my ice cream until last and made it through. My mouth smoked each time I ate some. I looked like I was vaping LOL

christmasinjapan-decoratedhouse

Most houses in Japan are boring looking and don’t decorate for Christmas, but this one in my neighborhood did ad their garlands even lit up at night.

OLYMPUS DIGITAL CAMERA

Floresta‘s 2016 special donut for Christmas. Delicious as always.

christmasinjapan-brown-line-costume

Line icon Brown is decorated in the Harajuku store for Christmas. Human hand prints for size.

christmasinjapan-fujiya-pekochan-santa

Cannibal mascot Peko-chan is ready to deliver presents in the Fujiya in Nakano.

christmasinjapan-namjatown

Odd eat-park NamjaTown in Ikebukuro fancied up for Christmas.

christmasinjapan-opa-osaka-christmas

Osaka Shinsaibashi OPA is using Santa to advertise their credit card.

christmasinjapan-qpot-christmas-dessert christmasinjapan-qpot-christmas-latte christmasinjapan-shibuya-christmas-tree-parco

Shibuya Parco was lit up for Christmas. Cuteness factor by Frances (franceslovesyou)

christmasinjapan-shibuya109-christmas

Shibuya 109 for 2015 Christmas did Exile and a nice red and green theme. This year it’s silver with Exo. I’m not a fan. They turned an old discount shop on B2 into an event space for EXO this year. Event space (along with theme cafes) is the answer all around Japan on how to deal failing clothing stores and weakening malls. Shibuya 0101 also now has event spaces, theme cafes and floor for otaku merchandise. Quite a step-down for the mall that used to house all Sweet magazine‘s main stores. There you go, trend commentary in a Christmas photo post. BOOM.

christmasinjapan-roppongi-hills-tree

If Roppongi could not get more boring they’ve put out the dullest tree in front of Roppongi Hills.

christmasinjapan-santa-darth

Darth Santa is the only way I want presents from now on at Kiddyland Harajuku.

Tokyo Disney Christmas

Tokyo Disney Sea is my favorite Disney, but after going to Christmas event at Walt Disney World Florida I have to say America does Christmas better. But there a few things that are better in Japan.

christmasinajapn-tokyo-disney-sea

Every year Christmas Wishes is the theme of Christmas in Tokyo Disney.

christmasinjapan-tokyodisney-card

I buy the monorail passes because I save them. I’ve tried to get myself out of this because it’s cheaper to suica, but isn’t it so pretty?

christmasinjapan-toystory-christmas

One of the Christmas positives about Japan Disney is how they light up the whole park. The Toy Story area is my favorite.

christmasinjapan-mickey-minnie-2016

In 2016 they were a bit too busy celebrating Tokyo Disney Sea’s 15th anniversary so Christmas didn’t get as fancy.

christmasinjapan-tokyodisneysea-apple-drink

Another Japan Disney positive is their seasonal drinks and foods. I can’t believe America Disney doesn’t jump on more seasonal foods. Mostly all America does is seasonal cupcakes. I’m not a sweet drink fan but this was cute and warm. I went the day after it snowed in Tokyo and it was still cold.

christmasinjapan-tokyodisneysea-lightup

The Italian themed Tokyo Disney Sea all wonderfully lit up near the waterside.

christmasinjapan-disney-christmas-gifts

So many adorable seasonal Disney merch. I only bought a cup this year.

christmasinjapan-tsumtsum-tree

Tsumtsum Disney tree in Shibuya Hikarie Disney pop-up. How many distorted mes can you spot?

follow the Doll on bloglovin | Universal-Doll facebook | Mitsu on twitter “miss_mitsu” | metoomitsu on instagram  | metoomitsu tumblr – join/add/follow? :bow:

Brand introductions are sparse around here, but I’d like to shout out Japanese accessories brand Memnon that does Larme style accessories.

The brand says they are a small accessories brand made for women who want girly things, and think of their pieces as “dessert in a bag“. This brand speaks to me about why I feel in love with Japanese fashion: quirky individual items that are at a solid price.

screen-shot-2016-10-21-at-6-10-52-pm

Memnon (メムノン) started in 2010 by the clothing giant BEAMS. The brand which predates Larme, but it’s quickly become a Larme relatable brand. Actually I went searching for photos of Memnon in my Larme magazines and the first photoshoot I opened of the first magazine they were featured.

I think learning a bit about Memnon’s style is really at the core of Larme. They’re womenly but girly. They are inspired by retro items and make-up. It’s a mid-range price point. They’re a bit spicy sweet not the florals of girly items. Their palette is mostly pinks, reds, black and white with the occasional trend color popping in. A lot of ways I’d describe Larme style, but I’m only talking about Memnon.

screen-shot-2016-11-16-at-4-20-57-pm

Here’s a shot from the Verybrain instagram (favorite of RisaDoll aka Risa Nakamura) with a VeryBrain set-up and Memnon record bag.

I was able to visit the Memnon pop-up at Shinjuku Isetan 2nd floor and took a few pictures and bought some bits. If you’re interested in Larme style, Shinjuku Isetan on the 2nd floor often holds a lot of higher price tag Larme brands.

larmebrand-memnon-lipbag

One of their most popular styles is the lip bag clutch. They’ve done it in velvet and lately patents for the current season’s patent trends.

larmebrand-memnon-popup

This was from their last year’s collection. I love their idea of a powder puff bag. All make-up is good make-up.

larmebrand-memnon-shinjukuisetan-pouch

Their lip love letter key cases, wallets and phone cases are very popular. They’ve also done their shoe pen case in several colors.

larmebrand-memnon-shinjukuisetan

Their possible second most popular style is their eyeshadow wallet clutch. They also did a quad eyeshadow mini wallet.

larmebrand-memnon-shinjukuisetangirls

The Memnon pop-up at Isetan Girls (2f Shinjuku) was laid out like a Larme brand. Sweet, girly and retro.

Memnon isn’t a brand with a full store, but if you’re interested in the brand you can always purchase online or check out their next pop-up! :makeup:

Social updates: They do not have a store and their website is constantly under construction. The best way to check for updates on the brand is their twitter: https://twitter.com/memnon_tokyo

Next time to buy in Tokyo will be at Cannabis Ladies in Shinjuku Lumine 2 from 11/24-12/04/2016.

To buy online webstore La Cuna del Flor sells most of the Memnon collection.

 

I didn’t intend to take as long between posts but real life, preparing for my trip and this //asmanyexpletivesasicanthinkof// election has take the fire out of my blogging. No worries some really interesting posts to come soon!

follow the Doll on bloglovin | Universal-Doll facebook | Mitsu on twitter “miss_mitsu” | metoomitsu on instagram  | metoomitsu tumblr – join/add/follow? :bow: