I spent a lot bit of text complaining on twitter about shopping in Japan for winter clothing trends this last trip. I’m someone who makes almost epic shopping hauls from Japan. My clothing is mostly from there and visiting for a month twice a year means I usually haul good to keep a steady rotation of fun outfits going throughout the year and stop spending on shipping and overseas buying fees. But like I talked about in the Gyaru has ruined me but that’s okay post, I over consumed. But even since then in Spring I was a bit of a piggy buyer.

Now not so much but still enough to talk about trends and enjoy the bits I did buy. I also talk about two discount select shops to find cute clothes in Tokyo. And the clothing I regret not buying because we always miss the ones that get away.

 

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The loot! Maybe you can see I had a theme?

Deeper descriptions below with winter clothing trends bolded and CAPPED along with some Spring trend discussion.

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This sweatshirt was bought from the Kumatan pop-up at Honey Mi Honey. Kumatan is Chinatsu Wakatsuki‘s new line after breaking up with W*C. She’s been trying to do actual clothing beyond just Kumatan character items. The Kumatan brand which is only on-line and at pop-ups for now and I’m not much of an on-line shopper now. I finally went to the pop-up and really loved so much of the Kumatan season. Well made clothing, great price-point and odd and fun sayings.

This sweatshirt combines a lot of trends together: PINK which is continuing heavy into Spring. FUR TEXTURE, and EMBROIDERY (of the lettering). I loved the solid zipper in the back which also helps out the ZIPPER as ACCENT trend.

 

 

merryjenny-boughtjapan-winterclothing

I really like the Merry Jenny brand and I usually buy one item a season and wear it for several seasons afterwards. So my choice was this piece from their Fall collection. I bought it in BLACK because I’m a bit obsessed with all black dressing lately.

As for the trends first point is the MOCK TURTLENECK which has been booming this season. Then BOWS are everywhere as are 3D MOTIFS.

 

 

 

 

boughtjapan-onespo-fallitems I decided to group all the ONE*SPO items together. OneSpo won for my brand of the season. Great price point (I got everything pictured for $160) and original pieces. I got the dress in black but pink shows of its corset back details (my all black life growing!). All of their pieces are so comfortable. I wore them all during my Christmas Walt Disney World trip (I’m in the dress in my newest instagram photo)

The right parka and skirt are from their Spring 2017 line called “Time Leap Girl”. A lot of trends to talk about with them for spring including: SHEER SKIRTS, PINK, CIRCLE ZIPPER PULLS (not shown), and FLORAL EMBROIDERY.

Trends for Winter include SATIN RIBBON ACCENTS, CORSET STYLE and MILITARY BERETS.

 

bubblestokyo-bought-winter This parka was my first Bubbles Tokyo purchase. They’re really a brand on the rise. In 2015 they opened a store in Shibuya 109 and this year they moved to a much nicer well lit store on the 7th floor. They also have a stand-alone store in Harajuku that is complete with a swing and photo wall. Beyond the cuteness of their stores their clothing is fun, edgy but girly and shockingly well made for the price.

I bought this hoodie mainly for walking my dog but it’s really comfortable and made of a thick fluffy sweat material. Trends include SATIN RIBBON, CIRCLE ZIPPER PULL, WORKOUT MEETS DAYWEAR

 

bought-earrings-trends-japan My big list was earrings and fun accessories. I planned to buy some fun CHOKER necklaces and such, but I never did. Instead I ended up with this great two pair of earrings. The left are from Honey Salon by Foppish. I kept really loving everything they did this season and I thought I would buy some clothes from them this season, but nothing felt perfect. Instead I ended up this the heart earrings. I’ll definitely be wearing them in Spring 2017. BIG DANGLING EARRINGS continue to be a SPRING trend and a Larme trend. The lil Lilly ones were more of a impulse buy, but I’ve worn them lots so impulse accessories buys aren’t so bad.

 

Discount Tokyo current fashion shops: (me) & mocha

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Two discount import select shops stuck out for me during my shopping. By discount I mean about 2,000 yen-5,000 yen cheaper or $20-$50 cheaper than the brand shops I am speaking about above. Not to the deep discounts if you troll Alibaba or such. They have overhead like brick-and-mortar stores in busy places and shop staff to pay.

(me) in Harajuku (twitter) mainly deals with Korean/Chinese imports and has a lot of current Korean trends. They’ve usually got one-of or two-of items. I bought two things from them last Fall and they’ve held up very well. Since it’s lots of items in a tiny store check back often to see new items. Ageha queen Sakurina shops there occasionally. (me) is located in the back of Takeshita past the lights

mocha (twitter instagram) in Koenji is a shop I discovered this season and it turns out is the sister shop to (me). I was actually shocked by how many on trend items they had inside. They’re another shop like (me) that imports mostly one-off or two-off items. I bought a fuzzy white camisole with faux leather adjustable straps from mocha for 3,700 yen or $33.00. I’ve worn it a lot and really love the leather strap details and took it with me for Disney (my mark if I like something and find it comfortable since I’ll spend 12 hours standing and moving a lot in it). Mocha on the main Koenji shotengai or shopping street. They also have a Shimokitazawa location.

 

Things I regret not buying:

A fancy dress for nice dinners. New Years Eve is coming up and I’ll be in an old dress. I’m stupidly sad about that. But there’s something about getting dressed in a nice new dress and going out to dinner on a special occasion. I’ll get over it and I bought things more practical for me.

Rienda’s suprisngly good Onee-Gyaru outings this season. On one of my last days I was out with Emi and Lea and we ended up in Shibuya 109. I had ZERO interest in Oneegyaru this year mainly because of the sad collection Duras put out this year and Rienda’s online items. But when we actually went in the Rienda store and tried on items, I was shocked by how much I liked pieces they flattered a lot of body shapes well and their prices were really good. Check out Emi x Lea’s youtube for some items they bought at Rienda.

This corset onepiece from SLY. It’s so body flattering yet comfortable. The laces are adjustable and it actually wasn’t that short of a dress on my tall body. But I said the sweater material was too thick and worried the fussy weather of Atlanta would put it out rotation. Now it’s quite cold in Atlanta so I’m ready to get into a cute sweater dress.

But I’ve worn all of my winter trends picks already since arriving back to the States so I guess I did pretty well.

 

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I’ve had tons of topics to post lately but I keep coming back to Ank Rouge. Some fall trends I want to talk about, summer tips, Disney Tokyo survival guide, more vintage, some skincare reviews, some make-up reviews. But I keep going to back to want to talk about Ank Rouge, since this blog started as a trend blog and it’s still my interest.

Ank Rouge basics:

katakana:アンクルージュ
since: 2010.
number of stores: 10
head: Rie Matsuoka
style: Sweet girly now Larme Street
insta: https://www.instagram.com/ankrouge_official/
webstore: http://ailand-store.jp/

Some Ank Rouge History and Okarie distancing

Ank Rouge started in 2010 by Popteen model Rie Matsuoka, aka Okarie (松岡里枝 croozblog, insta) . She has helping with the design and look of the brand under the title “Creative Director” and in the beginning Ank was Okarie and Okarie wore Ank. She may have been the Creative Director but she was also the image model aka the face of Ank Rouge.

Since 2015 there’s been quite a distancing of Okarie’s tastes and Ank Rouge and now Ank Rouge is a different animal. Okarie is now very Seiso/Otona Kawaii and prefers magazines such as Bijin Hakka and Sweet. Ank Rouge is now very street Larme. I’m going to show the new collection first, some old images and also some thoughts on the new Ank Rouge look.

Ank Rouge new style “Innocent Black” for Fall 2016

For the Fall Ank Rouge now has two new image models: Vivi main model Emma Jasmine(瑛茉ジャスミン insta) and Larme model Nana Katou (加藤ナナ insta)

Their theme for this collection is Innocent Black. The main concept for the collection is girly and monotone looks. It’s not just sweet but coquetteish feeling. A street and girly mix giving a casual and playful atmosphere. Using black at least twice is the center of this look. <- their words translated

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I wish they showed off the clothes better but when they’re making such a dramatic change I guess lighting was needed to carry this new Ank Rouge.

In the past I’ve always seen Ank Rouge as a more tailored Liz Lisa or sometimes just a Liz Lisa knock off. :sweatbubble: Now it seems they’ve gone full Larme and if anything gotten edgey and appear very inspired by One*Spo.

Ank Rouge of Old

If you’re not familiar with old Ank Rouge here you go:

Ank from 2012:

Ank from 2014(?):

ank-rouge-early

Ank from 2015:

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It’s obvious they were slow moving from Liz Lisa to Seiso and Larme, but this Street is a brand new thing for Ank.

Fall Collection Innocent Black worn by Shop Staff

You know this blog. The photoset of a collection is well and good but how are everyday girls wearing this? Specifically for this the Ank shop staff.

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Well Ank Rouge has really stuck to the Street Larme profile with its shop staff. Some are still trying to bring the old Ank Rouge in combination, but it’s mostly Street Larme.

Trends to note for Fall 2016

Ank has shown off several trends to talk about for 2016. These are mostly Larme trends with a few trends heading into all fashion. All Fashion trends marked with a heart

  • Slip Dresses ♥
  • Chokers especially Ribbon chokers ♥
  • Collar details
  • Sukajans done different ways ♥
  • Robe-tie jackets ♥
  • Velvet ♥
  • Lace dresses ♥
  • “Dad” caps
  • Baby pink x black x white

Final Notes

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Although Ank Rouge has been talking up all these Street Larme looks. This set-up is their current Fall top seller. A more traditional Ank look.

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Ank is part of a larger clothing group the Ailand group featuring Cecil McBee and Be Radiance. None really known for their prints, but I feel this print done in skirt and onepiece style is really worth noting. It reminds me of classic Jesus Diamanate and MA*RS prints but of a better quality than current MA*RS. My old style readers should pay notice to this cute print  :hearts3:

Is this change bad? Good? It’s for the chirruns!

I’ve been talking about the differences, but I don’t think this is necessarily a bad change in Ank Rouge. Lately there’s so much grown up fashion dominating Shibuya 109 brands. The Onee-gyaru and basics boom has taken over so many brands. It feels like there’s quite a pressure to grow up. I’m glad there’s a bit more youthful style in Ank Rouge. However I can’t see this winning over longtime Ank fans so I guess we’ll see how next season looks?

 Long time no blog? Yup

Everytime I post here lately I feel like I have to apologize for being slow. Blame Disney, Olympics and Pokemon Go this time. Really though it’s my aging computer and the problems that causes. If only I didn’t have to use my laptop to blog, but editing photos is necessary. Next year though! New computer! Hopefully I can afford it! Currently though I have some trips to take and trips are fun new computers are just new computers  :regret:

In the meantime I’m currently doing a 10 day Japanese and Korean face mask review on Snapchat. :happydance: If you want to see some shaky camerawork, me looking dumb in masks, and my derp voice you’ve got it (yay?). If not you can wait for the full monty to go on the blog later.

 

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One of the things I really enjoy doing when I visit for a long time in Japan is actually seeing trends in play on the streets and I got to see traveling how the Japanese Summer Fashion Trends this season played out. I blogged all about Spring trends for Larme, Otona Kawaii and Onee-Gyaru. But those trends are what brands wanted to sell. Right now what are young ladies in Japan actually buying AND wearing?

Since I pride this blog on real clothes and everyday fashion this is the most universal-doll post in a while.

I actually started writing this post right when I got back from Japan, but I am gudetama level lazy. I’m happy this got voted top in the polls on twitter. Although eventually probably all of them will come out on the Doll. If you’ve got a question or comment, I’m always twitter reachable!

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Here are four shop staff from Shibuya 109 to show some of the trends I’m talking in this post: Esperanza, Duras, One*Spo and Cecil McBee

Bandana Print

バンダナ柄

This cute trend is really taking off. Saint Laurent did a long bandana print stole for Spring and I think it’s fueled the creative juices of a lot of brands. I saw tons of ladies at Tokyo Disney Sea twin with friends by wearing a cute cotton cut-sew and paired bandanas around their neck. It was very camper-cute. It’s also such a cheap way to be on trend for the season.

Moussy did a giant bandana print top-dress to push the trend further. And there’s also bandana-print scrunchies and other fun mixes.

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To show how popular it is I picked just one brand: Envy M. Here it is done four ways. As a novelty battery charger, on the bottom of a t-shirt dress, in the flouncy off shoulder style like in the Larme Spring trend post, and worn off a bag

Trend range: Booming! It’s an everyday girl style.

Probability it’ll head into Fall: Duras paired sweaters with bandana neckerchiefs for their Fall exhibition so this is a yes. But I really think more paisley prints will reign in Fall.

Side trend: Scarves

Not as big as bandana print but scarves in all prints are popping up. Duras of course did hair scarves. Lip Service is selling them in pretty prints. Redy Azel were giving scarves away as a novelty. The shop staff at Redy Azel worked theirs in different ways like scarves as bracelets.

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Redy Azel showing off ways to wear their scarf novelty.

Trend range: Small but accessory trends are sometimes as important as clothing trends.

Probability it’ll head into Fall: This is something I feel is going to go into Fall and bring more color and prints than we’ve seen in previous Falls.

japanese-summer-trends-white-fedora

Left Rienda and Right Esperanza (a shoe store) but she’s in every trend right now denim as a dress, white cardigan, white fedora

White Summer Fedora

It was raining one day and my hair was not having it. I decided that was the day I was going to buy a hat. If you know me, you know I love hats. So I walked into Shibuya 109 and browsed most every store for a hat which by the way at Headstarr the hat shop in Shibuya 109 has Trump for President hats… and Hillary hats… American politics you just can’t escape it.

Again and again I saw the white loose weave fedora being displayed. From Murua to Spiral Girl to Sly to Lip Service. It’s definitely the winner of the hat of Japanese summer fashion trends. Like Goldilocks they all felt a little off, but I finally settled on one from Lip Service. Since then I’ve wore it every chance I could. I will probably wear it to death this summer. The open weave really keeps the head cool and I am all about that sun protection.

Trend range: EVERYWHERE especially in gyaru and otona kawaii brands

Probability it’ll head into Fall: 0! Total summer trend, but enjoy and shade while you can.

japanese-summer-trends-spagetti-strap-flare-dress-pants

Murua and Duras showing the silhouette of the season

Spaghetti Strap Flared Bustier and Flared Bottoms sets

The flared bustier is huge right now I’d say it’s the biggest Japanese summer fashion trend.I talked about this in the Larme Spring trend post. From Rienda to Lowry’s Farm. It’s for every kei. I bought three. It’s a really body friendly look except for those with hips since showing the waist is key. Hides the tummy pouch and many are even kind to busty girls (take it from a busty girl). They look stellar when paired with wide pants. They’re cute with boyfriend jeans. They pretty much look good with all pants and shorts styles for this season. Printed flared bustiers paired with wide-leg pants sets are sprouting everywhere. They’re in denim, resort florals, plain knit, white lace. All the trend patterns you can find a set-up.

The other mirror trend is a maxi or mini dress done in a flared bustier style. This silhouette is truly the shape of the season. And look how perfect it looks on vacation or at the beach. It’s so current and summer.

Trend range: As stated, so many. Flared bustier is the life.

Probability it’ll head into Fall: Murua has done them, but I’m not sure how sure a warm weather resort look goes well into Fall.

 

japanese-summer-trends-white-cardigan

Rienda, MA*RS, One Way just get on a cardigan with any look

Super thin knit knee-length cardigans

These are so huge right now. They’ve shown up on mannequins in front of every store from Resexxxy to Sly. I went into Cecil McBee and a pushy shop staff tried to make me choose between the four styles they had. FOUR!

I love this trend so much. First it helps with UV. Skin protection is key. Secondly they go long enough and around enough to hide everywhere cellulite shows. Back in 2012 I was trendwatching high-low skirts aka the mullet skirt and mentioned how they’re kind to hiding cellulite. Long cardigans do the same thing, without that mullet feel.

Cardigans in summer? Yes because they are super thin material.

Trend range: ALL. I think in every style you will see a bustier paired with a super thin knee-length cardigan.

Probability it’ll head into Fall: Nope. Chunky 3-d knits are the theme for Winter.

 

 

Other trends of note: Arm details on white tops (flared, lace), Denim as everything: dresses and tops and skirts and hair accessories, Border lettering, straight leg “mom” pants

 

 

Phew I’m finally done with this post! My photoshop keeps crapping out so I keep having to restart and fix. Because of this I may work on some less photoshop needy posts for a while. But since second in the twitter poll was summer in Japan tips, it’s my next post.  :stepup:

 

Which is your favorite trend of the season?

 

I’m planning on revamping my instagram soon, but only for blog stuff. Please stay tuned. I’ll have some sneak peaks of photos of posts and some make-up and skincare stuff on it too :)

 

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Evolving Japanese makeup trends is a personal obsession especially with gyaru and former gyaru brands. Duras has stayed pretty close to its former look with some interesting trends. Today’s post I’d like to talk about the changes, their current look and how it’s different from a post I did five years ago about Duras. Also all about brand make-up looks and Hair and Makeup Artist and Instructor Jun Jun.

So much to discuss in one post, let’s get to it!

Hair Make Jun Jun – Making the Youth Japanese Makeup Trends

This post also gives me a chance to talk about Hair and Make-up Artist and Instructor Jun Jun (insta government name Jungen Iwamoto but rarely ever called that). Jun Jun has been working on gyaru hair and make-up since almost the beginning of gyaru and is responsible for creating the brand looks of tons of brands Duras, Moussy and more. His resume is super impressive, he does make-up for Larme, Ane Ageha, Blenda, Jelly and various brands designing their look for the season and instructing the brands how to carry it out.

Whether Jun Jun has been the maker of trends is debatable, but he’s definitely the one who has carried out most of the Japanese youth trends for the last 7 years. Last April he put out his own make-up book.

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Just some lip gloss only.

He’s super free-spirited and known for being best friends with Genking, and there’s a lot of rumors he’s Genking’s boyfriend (denied by both), if he’s gay etc…, but that shouldn’t detract from his supreme make-up skills.

Side rant note: I really want to do a post later on Genking because it’s been pissing me off to see these English blogs talk about genderless-kei in Japan without mentioning Genking. He’s currently King of genderless who’s on Japanese TV so much is not getting many English shout outs instead these blog articles pushing their own agenda  //endrant//

On the Godmake Youtube channel Jun Jun’s done a lot of tutorials for Japanese makeup trends including one on how to do make-up like Larme queen Risa Nakamura. You can see Jun Jun’s technique in his videos so I really recommend them.

Brand Make-up Tutorials

Jun Jun came to visit the Duras headquarters and instructed girls possibly the whole Tokyo staff and also Duras shop managers from around the country on how the DURAS LOOK will be for that season. He does this every season for Duras.

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Jun Jun instructing all the girls on the proper steps. Usually the girls have pads of paper and phones to document the process.

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He thoroughly goes over each step. He’s instructing our current Duras Spring 2016 hairmake model.

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Afterwards the girls practice on themselves overseen by Jun Jun and his assistants give advice on hair.

(Images from Duras and Jun Jun’s blog)

Each season a brand gets a list of products to use. You will usually see the whole entire shop staff across the country in the same lipstick. It’s how the brand creates unity and sells a look.

Duras make-up for Spring 2016 showing off the change in Gyaru make-up

One of the reasons I first wanted to talk about Duras spring make-up is because Duras now has a wordpress blog (http://www.duras.jp/blog) and they’re posting really big quality photos. Also they posted their make-up with a product list, which helps people recreate it.

Doing this post I search through my previous Duras posts and found one from 2011 that has them doing similar trends with hair and make-up, but it’s different. I feel a lot long-term gyaru brands Rienda, Duras and MA*RS especially are doing this look back fashion but with a modern twist. Rienda with their 10th anniversary reissuing old prints and staying connected to their past. MA*RS keeping with some pink and black, but bringing it to a little less agejo and more onee.

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Here’s Duras’s Spring Look for 2016 and before I get into breaking the look I want to do a side by side…

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Duras 2011 and Duras 2016

I absolutely love finding these two looks because you can really start comparing and contrasting. My fashion nerdy heart is all doki doki right now.

Less heavy fringe, softer circle lens (but still circle lens), the different strength of lashes, holy christ THE BROW DIFFERENCE, the darker lip

When people talk about the current state of gyaru make-up they say that everything has gotten lighter. That is just not true. Sure contacts and lashes are less, but the brows and lips are much bolder. And Duras isn’t shying away from a bold color for their 2016 eye season.

I think focus is changing and  there’s not as many harsh contrasts in 2016. The harsh in 2011 being super black make-up with blonder hair and non-lip and brow. The spikier eyelashes. Or the more striking circle lens.

duras-2011-and-2016-style

2011 vs 2016 Duras long hair arrange

Not as easy to compare, but Duras is instead using a scarf instead of a bouffant pouf to create volume. I think the soft Oneegyaru curls are really nice for the 2016 look. This 2016 shop staff is in lashes.

duras-Japanese-hair-trends-2016-style

All the Japanese Trend Hair and Make-up styles for Duras Spring 2016

There’s still volume, but less is made by teasing. Instead curling, scarves and loose buns and braids create the volume.

Duras Spring 2016 Product List

IMG_7998duras-2016-japanese-makeup-trends-style

Need a moment, she’s so super cute! :cheery:

Duras says their focus of this season’s look is Eyeshadow color.

In some ways it pays into the trends YSL is doing this season (big in Japan) as well as Japanese brand Majolica Majorca with green eyeshadows and highlighter taking center stage.

Eyebrow: Bibo Eyebrow Muse A (cosme rakuten)

Eyebrow 2: Integrate BR731 (cosme rakuten)

Highlight: MAC Cream Color Base in Luna (mac)

Eyeshadow 1: Dior Shadow Mono 430 in Fiji (cosme i think JP only?)

Eyeshadow 2: shu uemura ME472 deep olive (shu uemura)

Eyeshadow 3: RMK Ingenious Powder Eyes ME04 (cosme rakuten)

Lip Color: Clinique Pop Lip Color in Melon Pop (sephora)

Lip Gloss: Clinique Superbalm Moisturizing Gloss in Apricot (cosme ulta)

Duras says the goals for the make-up are: Highlight for supple skin and a strong eye with a nude lip

More In Depth Breakdown

Duras posted on their webstore even deeper make-up instruction. These super in depth photos are so useful if you’d like to recreate the look.

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In order to balance the face highlight your nose and make it appear taller. The whole concept of highlighting is a balanced face.

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Use the three eyebrow shadows and pencils to make your eyebrows taller. Use the redder one on top to create a more 3-d natural brow.

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Use the Dior light green eyeshadow all along your eyelid and lower eyelid. Use the dark olive Shu Uemura eyeshadow with water or face lotion to smoke out the liner. Let the eyeliner drop down for a more round and curved shape.

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Since it’s Spring a nude lip is really suitable. Use concealer before if you have to.

A bit sad that they don’t give instruction for eyelashes because it’s obvious she’s in them in the profile photo.

Are other brands looks different? Sure! But Duras 2011 vs 2016 really has given me so much food for thought for this one post. Maybe some other comparisons later…. :smiley:

Side note: Can’t believe I was blogging back in 2011. It seems so long ago. Thank you for keeping reading!  :hearts3:   :loveword:

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