I’ve had tons of topics to post lately but I keep coming back to Ank Rouge. Some fall trends I want to talk about, summer tips, Disney Tokyo survival guide, more vintage, some skincare reviews, some make-up reviews. But I keep going to back to want to talk about Ank Rouge, since this blog started as a trend blog and it’s still my interest.

Ank Rouge basics:

katakana:アンクルージュ
since: 2010.
number of stores: 10
head: Rie Matsuoka
style: Sweet girly now Larme Street
insta: https://www.instagram.com/ankrouge_official/
webstore: http://ailand-store.jp/

Some Ank Rouge History and Okarie distancing

Ank Rouge started in 2010 by Popteen model Rie Matsuoka, aka Okarie (松岡里枝 croozblog, insta) . She has helping with the design and look of the brand under the title “Creative Director” and in the beginning Ank was Okarie and Okarie wore Ank. She may have been the Creative Director but she was also the image model aka the face of Ank Rouge.

Since 2015 there’s been quite a distancing of Okarie’s tastes and Ank Rouge and now Ank Rouge is a different animal. Okarie is now very Seiso/Otona Kawaii and prefers magazines such as Bijin Hakka and Sweet. Ank Rouge is now very street Larme. I’m going to show the new collection first, some old images and also some thoughts on the new Ank Rouge look.

Ank Rouge new style “Innocent Black” for Fall 2016

For the Fall Ank Rouge now has two new image models: Vivi main model Emma Jasmine(瑛茉ジャスミン insta) and Larme model Nana Katou (加藤ナナ insta)

Their theme for this collection is Innocent Black. The main concept for the collection is girly and monotone looks. It’s not just sweet but coquetteish feeling. A street and girly mix giving a casual and playful atmosphere. Using black at least twice is the center of this look. <- their words translated

ank7ank1 ank2 ank3 ank4 ank5 ank6 ank8 ank9

I wish they showed off the clothes better but when they’re making such a dramatic change I guess lighting was needed to carry this new Ank Rouge.

In the past I’ve always seen Ank Rouge as a more tailored Liz Lisa or sometimes just a Liz Lisa knock off. :sweatbubble: Now it seems they’ve gone full Larme and if anything gotten edgey and appear very inspired by One*Spo.

Ank Rouge of Old

If you’re not familiar with old Ank Rouge here you go:

Ank from 2012:

Ank from 2014(?):

ank-rouge-early

Ank from 2015:

ank-rouge-pre

It’s obvious they were slow moving from Liz Lisa to Seiso and Larme, but this Street is a brand new thing for Ank.

Fall Collection Innocent Black worn by Shop Staff

You know this blog. The photoset of a collection is well and good but how are everyday girls wearing this? Specifically for this the Ank shop staff.

ank-shopstaff-look ankrouge-shopstaff-look6 ankrouge-shopstaff-look5 ankrouge-shopstaff-look4ank-shopstaff-look2

 

Well Ank Rouge has really stuck to the Street Larme profile with its shop staff. Some are still trying to bring the old Ank Rouge in combination, but it’s mostly Street Larme.

Trends to note for Fall 2016

Ank has shown off several trends to talk about for 2016. These are mostly Larme trends with a few trends heading into all fashion. All Fashion trends marked with a heart

  • Slip Dresses ♥
  • Chokers especially Ribbon chokers ♥
  • Collar details
  • Sukajans done different ways ♥
  • Robe-tie jackets ♥
  • Velvet ♥
  • Lace dresses ♥
  • “Dad” caps
  • Baby pink x black x white

Final Notes

ank-rouge

Although Ank Rouge has been talking up all these Street Larme looks. This set-up is their current Fall top seller. A more traditional Ank look.

ank-rouge-onepiece

Ank is part of a larger clothing group the Ailand group featuring Cecil McBee and Be Radiance. None really known for their prints, but I feel this print done in skirt and onepiece style is really worth noting. It reminds me of classic Jesus Diamanate and MA*RS prints but of a better quality than current MA*RS. My old style readers should pay notice to this cute print  :hearts3:

Is this change bad? Good? It’s for the chirruns!

I’ve been talking about the differences, but I don’t think this is necessarily a bad change in Ank Rouge. Lately there’s so much grown up fashion dominating Shibuya 109 brands. The Onee-gyaru and basics boom has taken over so many brands. It feels like there’s quite a pressure to grow up. I’m glad there’s a bit more youthful style in Ank Rouge. However I can’t see this winning over longtime Ank fans so I guess we’ll see how next season looks?

 Long time no blog? Yup

Everytime I post here lately I feel like I have to apologize for being slow. Blame Disney, Olympics and Pokemon Go this time. Really though it’s my aging computer and the problems that causes. If only I didn’t have to use my laptop to blog, but editing photos is necessary. Next year though! New computer! Hopefully I can afford it! Currently though I have some trips to take and trips are fun new computers are just new computers  :regret:

In the meantime I’m currently doing a 10 day Japanese and Korean face mask review on Snapchat. :happydance: If you want to see some shaky camerawork, me looking dumb in masks, and my derp voice you’ve got it (yay?). If not you can wait for the full monty to go on the blog later.

 

follow the Doll on bloglovin | Universal-Doll facebook | Mitsu on twitter “miss_mitsu” | metoomitsu on instagram | metoomitsu on snapchat | metoomitsu tumblr – join/add/follow? :bow:

popteen magazine

Popteen Magazine has a different take on a recent debate. There’s been a lot of talk on tumblr and in the comments on this blog and via twitter that streetstyle has really taken over and is diluting gyaru. My response to that is yes and no (more on this next week).

But it ignores one of the biggest pieces of gyaru style and one of the most popular: Sweet Gyaru or….

what Popteen Magazine is calling 清楚な女のコ Seiso na Onna no Ko or Polished Girl 

It directly translates as “Neat and Clean Girl” but I think Polished Girl is a better translation because they say: Everyone aims to not look too Gal, and to not be plain but to have a Neat and Clean aura.

To me this translates best as polished, but up to you. I’ll be sticking probably with Seiso Gyaru to keep it in tune with Japanese magazines….

 

popteen-coordinate-ranking

Popteen is going the Sweet Casual  Gyaru way because it’s what their readers want. The last 4 months of surveys have been sweet or simple coordinates that have won best coordinate from their readers.

So when you complain why a magazine is going in a certain direction, Popteen says it’s what the people want. They say readers want to look more polished in make-up and fashion.

In order to focus more on this style Popteen is bringing in 4 brands that it usual doesn’t have in their magazine.

Four new brands to Popteen for the age of Polished Girl

sweetgyaru-lowrysfarm-popteen

Lowry’s Farm (site) which soon you’ll see a lot of shop staff snaps on the Doll from because I was buying from them in May.

sweetgyaru-niceclaup-popteen

Their stying of Nice Claup (site) reminds me of a more adult Ank Rouge or Tralala.

popteen-sweetgyaru-earthmusic

Earth, Music & Ecology (site) is a very big popular casual adult brand. I love the top cowboys boots coordinate. It reminds me on Ungrid or Liz Lisa from 3 years ago.

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I went to Saitama mainly to check out their big mall there the Omiya Arche (大宮アルシェ). I had never been to Saitama, it’s more a place people live in and commute to Tokyo. To get there I didn’t really map it out where to go from Omiya station but I just followed the awesome looking gals and it was easy enough to get to. :o

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Spring 2012 exhibitions are currently being held even though Winter is just starting in Japan. :worries: However it’s great to get Spring ideas and start your wardrobe hunting early. :up: Pictures taken from model, brand and other blogs. Below are looks for Spring from Garula and Ank Rouge and discussions of across the board trends in gal for Spring.

Garula

 

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