Jouetie Japan Runway for Spring Summer 2014


Jouetie (ジュエティ) is a Runway Channel brand which hosts its runway shows in late October for the Spring collections titled “Rainbow Punk” (images from Although it’s purely a street style brand its runways tend to do “runway only” looks mixed with actual items that will be sold. I understand the flashiness for the runway need but it does cloud the true look of Jouetie the brand for Spring.

Jouetie Shop Spring Style and Spring 2014 Trends



Lots of overlapping trends from LilLilly with Jouetie! I’m really waiting for their nautical prints to come out. Especially those vans-style shoes from the runway! I really like Jouetie’s takes on the trends for the season the more real clothing that comes out. My favorite is that eyelet set-up. Set-ups which have been popular for two seasons are still reigning on!


Jouetie Japan Shop Staff from Shinjuku Lumine EST in Spring

To get you ready for 2014 Spring let’s look back at 2013 Spring style with Jouetie shop staff pictures I took.

Not one but two Jouetie Japan girls to shoot? I’m a lucky girl!



jouetie japan

jouetie shinjuku shop staff

Little girl men nails from Toy Story, so cute!

I don’t have a favorite look because I think they rep Jouetie both so well. Both also have stellar circle lens. What’s your favorite?

Universal-Doll facebook | Mitsu on twitter “miss_mitsu” | personal instagram mewmitsu | inspired-doll tumblr – join/add/follow?  :bow:

Fabulous casual cute Jouetie shop staff. I always love how they take Jouetie and make it their own.

I realized I’m stuck. In a good way. I took a ton of shop staff pictures in March and April, and 28 different shop staff this November and I realized the way I put them out I’ll never get to Fall until it’s Spring in Japan and I’m back taking a ton of shop staff photos again so I’m going to go back and forth.



Her nails are amazing aren’t they! They’re gel judging by the grow out but I’ve never seen such an awesome chrome finish.

I also really love the little tiny bit of glitter she put under her eyes. Did you miss it? It’s that cute and small. Would you like to know more about Jouetie or see more of their shop staff check out the Jouetie tag.

Kind of sad I passed on this sweater because she is rockin’ it.

I went back to Jouetie La Foret and she was there again and said she visited my blog. “I saw your blog” is pretty much the most naked and scary statement to say to a blogger. :rushed: Want to make me anxious? Tell me that. Nervous sweats every time.  :sweatbubble:

She said it was very kawaii and full of pink. That’s for sure. Damn I get more saccharine each year.  :dotbow: :regret: I think she’s much more kawaii. She’s rocking her short hair so well.  :bow:

This week I’m breaking down gyaru trends starting with the more streetstyle and rock Japanese gyaru brands: Jouetie, Glad News, 3rd by Vanquish and Fig & Viper. As usual trends are bolded for you lazy people. No photos are my own, all gleaned from various ameblos. I’m just the compiler!



Beanies from last winter are continuing. Plaid which is an old faithful is being reworked by all brands. Long coats & jackets are currently a mini-trend but may grow. Straight-across shredded denim is the most popular denim style this season.

fall2013-gyaru-joeutie-quilting-setupQuilting in different styles will be a big trend. Also set-ups (matching top & bottom) is the big trend that will go across all style types.


More straight across shredded denim.

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