Laguna Moon has been a key brand in the Mark Styler group for a long time. This season Laguna Moon decided to go through a redesign, age change, price point change, blog change and location change. Location change meant leaving Shibuya 109 along with other youth oriented malls.
Laguna Moon change and reasoning:
A lot has to do with the 36 year old producer Nao Nakaba and her changing tastes. I think it also has to do with the older focus a lot of brands are doing. Also, Laguna Moon pretty much put out the same styles every year just in different colors. They were good basic styles but it was getting a little stale. The brand change is now more simple items at a higher price point. Price point raise means: Coats going for 24,000 yen ($230 USD), skirts at 9,000 yen ($90 USD) and dresses at 12,000 yen ($118 USD). Quite expensive. But I guess they’re trying to move from Jelly girls to Sweet and JJ women?
Shibuya 109 Laguna Moon
This shop staff from Laguna Moon is in their old style but when I looked at Laguna Moon’s on-line store I was able to put together a similar outfit just without the denim shorts. I think their new look is less casual shorts. But I wonder beyond the price point how much has changed with Laguna Moon.
This shop staff is looking very cute and otona-casual in her classic outfit from last Winter. The theme of Laguna Moon’s winter season was “Vintage High” so there’s a lot of vintagey style feel to their clothes.
She noticed my Liz Lisa bag and told me she was ex-Liz Lisa staff. She still looks it doesn’t she? I was there to buy Laguna Moon Body soap. I still really like it.
Her collar details are very trending this season. 3-d jewels are really going strong this year.
Perfect Otona Kawaii hair and make-up. She’s got eyelash extensions from the looks of it. I really love the look of long curled hair no bangs and a headband. For me it’s forever classic.
Her cute smile and shiny undereye make-up.
I actually snapped a Liz Lisa shop staff snap that could double as her sister. I had to double check if it was the same girl. hehee More snap posts to bring in the New Year coming this week.
Looking for more shop staff snaps? Stay tuned and view over 100 previous shop staff