Before I go down the Otona Kawaii trends road and talk about trends I have to shout out Emi x Lea’s blogpost for their excellent description of Ane Agejo. Oneegyaru was a mixed and murky world and putting out Ane Agejo as a definition to discuss how Oneegyaru is melding with Agejo and how Agejo as we once knew it is disappearing.

I’ve talked about Otona Kawaii style before in during my Sweet magazine talk and also throughout blog posts to see shop staffs dressing in it. This season I thought it’d be fun to break up trend talks into genres and not just an all encompassing one. Since Larme takes cues from Otona Kawaii of course some of the trend talk may be similar, but I think there’s some good differences to point out.

Otona Kawaii is also known as Sweet-kei because of the popular Sweet magazine.

I’ll be talking about Otona Kawaii brands: Snidel, Lily Brown, Mercury Duo, Lodispotto, Rirantrue, Dazzlin, Misch Masch, Titty & Co and Royal Party

Otona Kawaii trend One – Knit Top and Flare Skirt

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Lily Brown | Mercury Duo

No simple scoop neckline for Otona Kawaii this season. Instead the flare skirt in lace, retro print or big floral (all trends) gets dressed up with either off-shoulder (like in the Larme trends), or a v-cut or sweatheart cut.

Now this is a common look for Otona Kawaii, the knit-skirt combination. But instead of a scoop neckline or a cardigan with a tight neck, the neckline change is the big point of note for this season. Retro short cardigans seem to be not as popular this season.

Otona Kawaii trend Two – Trench Coats

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Misch Masch | Royal Party | Lily Brown

This is an early Spring trend that may drop off when the heat and humidity lead to summer, but girly colors of trench coats are a big commodity for Otona Kawaii brands. Most brands I looked for were doing this coat in one pastel or another.

Otona Kawaii trend Three – Girly Denim

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Lodispotto | Snidel | Titty & Co

Now Otona Kawaii magazines seem to be pushing this wide leg denim pant. And it’s cute. But I can’t see it being as popular as denim done girly ways. Case in point the Snidel denim dress is sold out but not the pants.

Otona Kawaii trend Four – Gown Coats

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Diecy | Snidel | Lily Brown

Trench coats will give way to gown coats. Perfect for that UV protection during Spring/Summer without overheating. Long lengths are popular now, but maybe they’ll give way to short when it gets warmer? Lots of ways to style these but they look best with similar numbers like the denims and not the lace embroidery.

This is my most questionable trend forecast. Larme brands tried this last summer without much success, but maybe it was just the first push. Gaucho pants needed that before they were everywhere. Aomojikei brands also seem to be picking this up for the Spring.

Otona Kawaii trend Five – Big Floral

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Royal Party | Mercury Duo | Miia

Big Floral sounds too close to Big Oil, like it’s some monster set of corporations taking over Otona Kawaii fashion. Big Floral… well florals are a cornerstone of Otona Kawaii so it kind of is. Brainwashed by BIG FLORAL!

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Snidel | Rirantrue | Mercury Duo

In this case big floral is really popping up in mini dresses, set-ups and long dresses. I love those cute and casual floral set-ups. So perfect to transition to summer. Great for Spring dates and casual strolls.

other trends of note: lace-up oxfords, silver shoes

Onee-Gyaru doing Otona Kawaii trends

Something I’d like to point out is a lot of the Onee-gyaru brands are doing a lot of these trends but a touch different. I’d like to show them below to show how you could use them in an Otona Kawaii wardrobe, but how they are Onee-gyaru as they are. I think it’s a good visual to see how trends may be the same, but style tribes interpret them differently.

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 Resexxxy | Rady

From the recent Onee-gyaru spring collections. The trench coat, girly denim and big floral trends all will be popular with Onee-gyaru but in a definite Onee-gyaru style.

Rienda – The Otona Kawaii and Onee-Gyaru bridge

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Lately it seems Rienda is doing a much more adult style, and not in the way that Rady is doing or other Onee-gyaru brands. It seems their style is a bit more simple and not as flashy as Onee-gyaru brands. For that reason they are a bridge between Onee-Gyaru and Otona Kawaii. They fit both categories.

Past trends for Spring 2016: Larme trends for Spring

I will probably wrap this up with an Aomojikei trends for Spring and then shut down trend forecasting to focus on other trends that pop up through the season or back to brand spotlights.

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I decided to blog about Larme again, but to be honest I’ve felt recent issues of the magazine taking a different clothing turn than usual. I really like how Larme has picked up speed with the overseas audience and people see it as not so much OTT but more Seiso-like.

However… I picked up a recent issue of Larme magazine and I’m a bit befuddled by some of the outfits. Now I don’t buy magazines when I’m in America because I’m cheap and I’m like a little squirrel pilling up my acorns so I can spend in Japan two months out of the year. So I had a gap between issue 013 and issue 019.

But issue 019 is the December issue and there are just some head scratching pages. It feels odd to say something IN Larme magazine ISN’T Larme, but well that’s just what I thought.

Now Emii-chan kindly scanned some pages from Larme 019 if you’d like to check her blog  (you should be reading her blog anyways because the time she spends being a resource is always impressive).

Excuse my quickly shot potato iPhone photos. This was not for all the tumblr reblogs just to show the odd face of Larme right now. Many of the outfits in the magazine were very Larme, but I am still a bit wary.

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The cover which looks super Larme and beautiful.

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This is the opening fashion spread which looks more Vivi or Jelly to me. I just can’t see the Larme in this. I don’t hate the style, it’s not about my clothing choices just not Larme.

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This London Calling Duffle coat spread doesn’t really feature Larme outfits. Instead it’s more comfortable in Seventeen or another casual-kei teen’s magazine.

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Instead this “street snap” of a model features a much more Larme-kei Duffle coat style.

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I don’t know what to say about this look but well it’s just not Larme.

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This unflattering outfit (in a subsection about dressing flattering for your height) is also not Larme.

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Whole lot of nope. Red matte tights and patent shoes?

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Very cute, but not what Larme is known for.

I found a few more examples but I don’t feel like harping on. Now I am wondering whether Larme magazine will take a more encompassing look on what is Larme-kei to get a larger audience, but at the cost of diluting its look?

This could just be a blip but I’m a bit wary of this direction.

So I’m going to talk about trends by Larme brands, but keep in mind I am not really sure on the direction because 019 left me perplexed.

Larme Magazine Possible Spring 2016 Trends

 

Larme Trend One – Biggest Trend! SHOULDERS

Off shoulder, shoulder accents, it’s all about the shoulders this year.

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Titty & Co | Rosary Moon | Honey Salon | Honey Mi Honey

Long-time fashion diva Donna Karan has said to always show off your shoulders because they never sag or wrinkle or really show fat. Beyond that it’s collarbones for everyone.

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Subtrends to fit the shoulder trend:

Giant earrings –  lilLilly has been touting giant colored heart earrings (above) that suit the off-shoulder look. OneSpo also has a cute pair of rhinestone huge heartsI don’t expect chokers to be as hot because it breaks up the off shoulder look a bit oddly.

Cardigans – Because Spring can be too much of a cold-shoulder. Har har.

Larme Spring Trend Two – Flouncy Bustiers

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Honey Salon | monLily | Titty & Co

Often with gaucho pants or a midi-skirt. Gone are the days of figure hugging bustiers and in are flouncy frill worth loose bustiers. Lots of good options for less-busty girls.

Larme Spring Trend Three – Relaxed Girly Set-ups

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(Left Rosary Moon | Right Titty&Co exhibition)

A Winter-to-Spring look. Although this is more of a sporty look Larme seems to be doing more sporty casual looks in its magazine. Even writing how to dress with sneakers and Uggs. Set-ups are everywhere and don’t want to die. This sporty trend is a new look for Larme brands.

 

Other trends of note – Frills!, Gingham Accessories, Sukajan, Lace Overdresses

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Rosary Moon | Titty & Co

Frills will grow and grow across Larme fashion I think. The tiny prarie flower print with a frill bust is a good Spring trend look. While the Lace over by Titty looks a bit boring I expect Larme to spice their styling up better. Of course delicate lace blouses are forever a Larme staple. One of the Larme essential buys I’d recommend when starting a Larme wardrobe.

larmetrend-sukajan

OneSpo | MonLily

Sukajan! The colorful satin bomber jackets. They’re really becoming popular this season. Onespo has done some really cute looks with them like this sweatshirt style. monLily is not a true sukajan but bomber jackets will show up more in Larme because of the sukajan trend.

Also… denim and gingham shoes, knee length everything.

Thankfully Larme isn’t short of cute clothes to focus on and getting back to refining what the real Larme look is. I hope Spring magazines pick up again and give Larme the style honing it deserves.

….I wonder if I said Larme 80 times in this post.  :mrgreen:

It’s hard writing a fashion blog about Japanese subculture fashion when its being terribly restrained and uninventive. I feel like an old grandma railing against basics and normcore. I am a broken record of complaints. I spend a lot of time being negative about the state of most Japanese fashion.

It just all looks the same, how do you choose which pair of black pants to buy? How are these brands creating brand loyalty? How are these brands distancing themselves from each other? I don’t have a problem with black pants or any other basics I just find the sameness a bit boring.

And it’s really hitting fever pitch because many runway designers are getting back to prints and funky styles and inventive color palettes. That’s where these brands get some of their ideas from. Yet it’s not transferring to what is currently on the hangers.

So instead of my general crankiness I’m going to highlight a few brands doing fun looks for Fall that are relatively affordable. And this is my taste preferences so please note, but hey it’s my blog.

…and there are some brands still doing non-normcore that I didn’t shout out in this post. MA*RS, Datura, Rady and the like are still chugging along doing cute looks that represent their style without bowing down to over simplicity.

Instead I chose to feature some brands doing trend items, but with a twist. I’ve bolded trend talk for the lazy readers or just as a heads up.

Merry Jenny

I’ve spotlighted them in the past through seasonal styles or shop staff looks. I only own a few pieces from the brand but I find myself always wanting to wear them.

They’re an aomojikei brand but also they tend to be leaning towards Larme-kei this season. The Merry Jenny is quirky and youthful and probably wants to start a zine. Wes Anderson lite is how I’d categorize the look.

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This is their best selling piece and the third best seller on giant Runway-Channel. Chiffon layering is a trend of the season along with velvet. Instead of the multitude of felt fedoras peddled this season, Merry Jenny has decided on a loose faux-fur hat. Trendy patent chunky ankle boots round out the look. Simple, no prints, but definitely not normcore.

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A weird light knit, loose pants in faux suede and pearl lace-up shoes. Funky takes on lots of trends including suede, wide pants, lace-up shoes, and mock turtlenecks. This look especially could fit into a Wes Anderson movie.

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It’s an odd shoe and not for everyone, but definitely different!

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A more simple style but they took the tulle-skirt trend further with a shiny satin under skirt and a contrasting belt-line.

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A pretty typical aomojikei look, but the bag is really a point of interest. I’m trying to tell myself I do not need a shirt bag.

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Loose dresses are a big aomoji and Larme look for the season. The eyemask trend translated to a clutch bag.

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The print is really dainty and mixable into Larme looks (with a belt probably).

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They love to do quirky accessories and this was part of a group of earrings, necklace and iphone case that matched.

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Parade was their theme this season and they’ve taken that to the popular pin badges as shoe accents. The light navy really compliments the rest of the collection.

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Another big seller is this appliqué hangbag sweater with attached pearl handle.

Screen Shot 2015-10-26 at 12.28.02 PMTheir biggest seller has been the Mickey and Minnie tight skirts. Although it doesn’t show up well the ears are 3-d and pop up above the skirt. You can see them well in this instagram post

If you’re into Merry Jenny’s look I really recommend their instagram https://instagram.com/merryjenny_instagram/ there’s a lot of good styling with their pieces on the instagram beyond the shopping site.

Runway-Channel via Tenso or From Japan or White Rabbit is the easiest way to pick up these looks. They even have lately put up a how-to guide in English.

 

Do you like Merry Jenny? Want to see more brands outside of normcore and basics? I hope so but I’d love to hear your comments below  :star2:

 

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Sendai Forus is the main gyaru mall in north of Japan in Sendai and has the lone Datura store in Sendai. While things seem to be heating up at Sendai Parco and offering a newer easier access point Sendai Forus seems to be recovering from the earthquake and tsunami after effects when a lot of the storefronts were empty. I blogged about visiting back in 2012 (womens | mens | duras and mars shop staff | gilfy and heaven and earth) and again in 2014 to go to Sly. I was back again in 2015 during their late cherry blossom season and I got to snap this lovely Datura shop staff.

 

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I’m so glad I could get several detail snaps of her look because I think she’s a fabulous real Oneegyaru styled girl. The hair and make-up is a balance of natural and fake and acrylics are still popular with Oneegyaru ladies. Datura had amazing pearl and diamante details that are really highlighted with her beautiful style.

She wasn’t carrying the bag of course while she was working but that she thought of dressing up her outfit with a real-style coordinate need like a bag it was very thoughtful and suited her look.

Inside Sendai Forus Datura store

I also was allowed to take a few photos inside Sendai Forus’s Datura store. Even with the poor lighting you can see some sample coordinates and accessories.

 

I’m really excited for Datura’s Fall collection. As I wrote last year that Datura won Winter Oneegyaru style and they’ve been consistent in really doing good variations of a look that is very wearable and stylish. Not to mention their knits are perfect. At a price point a little lower than Rienda and much lower than Rady it helps that they’ve really capitalized on the budget Oneegyaru who wants to be stylish but needs to pay some bills.

 

Need more shop staff posts? I’ve got you covered 

Need more Datura? Forever Oneegyaru here

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